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Abiero C: Speak the Language of
Convergence

Speak the Language of Convergence

Master Professional English for Hybrid & Emerging Roles

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Turn Intelligence into Your Competitive Advantage

Enterprise 5.0

Explore the mathematical foundations driving artificial intelligence and generative AI&nbsp; The Mathematics of AI: Theory and Application for Investors by Miquel Noguer Alonso provides a rigorous examination of the mathematical principles underlying modern artificial intelligence. From linear algebra and probability theory to optimization and statistical learning, this book connects foundational mathematical concepts directly to practical AI applications, offering readers a structured path through the quantitative reasoning that powers today's most advanced generative models and algorithms.&nbsp; The Mathematics of AI covers the core mathematical building blocks that drive machine learning and generative AI systems. Readers gain a thorough grounding in the theoretical frameworks behind neural networks, deep learning architectures, and generative modeling techniques. Each topic is presented with the analytical depth needed to understand how mathematical structures translate into functioning AI systems used across finance and other industries.&nbsp; Readers will also find:&nbsp; <ul> <li>Detailed coverage of linear algebra, calculus, and probability as they apply directly to modern machine learning algorithms&nbsp;</li> </ul> <ul> <li>A rigorous treatment of the optimization methods that are central to training neural networks and deep learning architectures&nbsp;</li> </ul> <ul> <li>Thorough analysis of generative model mathematics, including the underlying theory behind variational autoencoders and related techniques&nbsp;</li> </ul> <ul> <li>Practical connections between abstract mathematical frameworks and real-world artificial intelligence applications across the finance industry&nbsp;</li> </ul> <ul> <li>A carefully structured progression from foundational mathematical concepts through to advanced topics in modern generative AI&nbsp;</li> </ul> The Mathematics of AI is written for quantitative professionals, data scientists, financial engineers, and advanced students seeking a rigorous mathematical understanding of artificial intelligence. It serves anyone who needs to move beyond surface-level AI knowledge into the quantitative depth that underpins modern generative systems. &nbsp;

Theory and Application for Investors

The Mathematics of AI

Routledge Studies in Communication, Organization, and Organizing

Critical Transformations in Organizational Communication

Build the Partnerships That Power Your Career

Find Your Goby

Build an AI security operating model that manages risk, strengthens governance and enables AI to scale securely. AI Risk Management is a practical guide for AI risk owners, GRC managers, AI governance managers and technology risk professionals responsible for managing the security risks of AI.Written by security expert Rafah Knight, this book shows how to make AI security operational, measurable and embedded into existing business processes. It provides practical guidance on establishing ownership and accountability for AI risk, designing effective governance structures, implementing policies and controls and managing third-party AI vendor exposure.Drawing on real-world examples from financial services, retail, the public sector and healthcare, learn how to: - Build an effective AI security operating model - Establish clear ownership and accountability for AI risk - Design AI governance policies, controls and assurance processes - Measure AI security and operational risks effectively - Manage third-party AI vendor exposure at scaleAI Security gives you the practical structures and controls to operationalize AI assurance, strengthen AI governance and support secure AI adoption at scale.Themes include: AI security, AI risk management, AI governance, GRC, AI assurance, third-party AI risk

How to Scale AI Securely

AI Risk Management

Turn enterprise AI into a source of strategic insight, not just productivity gains.The AI Gap by leading AI expert and keynote speaker Richard Foster-Fletcher shows business and technology leaders how to unlock greater value from enterprise AI by changing the structures, processes and culture surrounding it. Organizations invest in AI expecting new intelligence and transformative insights. Yet AI is often introduced through procurement, security, legal and compliance systems designed for standard software, restricting its potential before it can deliver on that promise. This book explains why this gap persists and what organizations must change to close it. You'll learn how to: - Identify organizational barriers limiting the value of AI - Move beyond productivity-focused AI implementation - Create conditions where AI can generate deeper insights - Enable employees to explore, experiment and challenge established thinking &gt;The AI Gap equips leaders to rethink AI implementation, create space for experimentation and turn artificial intelligence into a powerful driver of organizational insight and long-term business value. Themes include: enterprise AI, AI implementation, AI strategy, business transformation, organizational culture, AI innovation

How Business Decisions Expand What AI Can Do

The AI Gap

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

In this revolutionary book, pioneering Harvard Kennedy School professor and behavioral scientist Julia Minson reveals the counterintuitive secret to a life of less drama and more impact.We are in a disagreement crisis. The average person would rather go to the dentist than have a twenty-minute conversation with someone that they strongly disagree with. Yet disagreement is both inevitable and essential for everything from navigating decisions at home to running innovative and agile companies to governing democratic societies.In How to Disagree Better, Minson brings to bear her decades of research into understanding the psychology of disagreement and its relevance to negotiations, conflict resolution, and decision-making, revealing the hidden skill that all the best mediators and negotiators share: displaying receptiveness to opposing views.The science shows that receptive individuals don't just fight less, they also get more done-they are better decision-makers, better peacemakers, and yes, better influencers than the rest of us. Through original research and case studies, How to Disagree Better will show you why traditional persuasion strategies don't work as well as you think they do, how you can bridge division and reach better outcomes simply by utilising receptiveness strategies, and that disagreeing better is a skill all of us can learn to apply at home, at work, and with our neighbors.

'The book we all need' ARTHUR C. BROOKS

How To Disagree Better

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Warum Kreativität schon immer die richtige Antwort auf alle Probleme warEinst war die Logik unser ganzer Stolz. Alles haben wir geplant und gemessen. Doch plötzlich verstehen wir die Welt nicht mehr. Wir haben uns verrechnet. Nun drängt auch noch Künstliche Intelligenz in unser Leben und auf unsere Bildschirme. Die Logik kennt keine Grenzen mehr. Die Zukunft scheint nicht länger eine Verheißung zu sein, sondern eine Zumutung. Controller denken: Der Mensch ist kostspielig, kompliziert und unkalkulierbar. Ihn zu ersetzen verspricht große Profitsprünge. Das ist Kapitalismus next level.&nbsp; 
Frank Dopheide findet, es ist höchste Zeit, sich auf das zu besinnen, was uns Menschen wirklich ausmacht. Wir sind schöpferische Wesen. Unser Einfallsreichtum kann Leben retten - und unseren Feierabend. Kreativität kann Menschen zum Weinen und Lachen bringen und ein ganzes Stadion zum Mitsingen. Kreativität ist kein Kurs in der Volkshochschule, sondern der Moment, in dem man Flügel bekommt und über sich hinauswächst. Geben wir den Menschen den Glauben an das Wunder der Kreativität zurück. Hier ist das Buch dazu. Zum Lesen, Staunen, Freuen, Mitmachen und Verschenken.&nbsp;

Eine kurzweilige Geschichte der Kreativität

Den Verstand verlieren, ist eine gute Idee

Speak the Language of Convergence

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