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Abiero C: Speak the Language of
Convergence

Speak the Language of Convergence

Master Professional English for Hybrid & Emerging Roles

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

A Structured Approach

The Deep Life

In this revolutionary book, pioneering Harvard Kennedy School professor and behavioral scientist Julia Minson reveals the counterintuitive secret to a life of less drama and more impact.We are in a disagreement crisis. The average person would rather go to the dentist than have a twenty-minute conversation with someone that they strongly disagree with. Yet disagreement is both inevitable and essential for everything from navigating decisions at home to running innovative and agile companies to governing democratic societies.In How to Disagree Better, Minson brings to bear her decades of research into understanding the psychology of disagreement and its relevance to negotiations, conflict resolution, and decision-making, revealing the hidden skill that all the best mediators and negotiators share: displaying receptiveness to opposing views.The science shows that receptive individuals don't just fight less, they also get more done-they are better decision-makers, better peacemakers, and yes, better influencers than the rest of us. Through original research and case studies, How to Disagree Better will show you why traditional persuasion strategies don't work as well as you think they do, how you can bridge division and reach better outcomes simply by utilising receptiveness strategies, and that disagreeing better is a skill all of us can learn to apply at home, at work, and with our neighbors.

'The book we all need' ARTHUR C. BROOKS

How To Disagree Better

Build the Partnerships That Power Your Career

Find Your Goby

A practical guide to data center investing, operations, and risk assessment Data Centers Unlocked: A Insider's Guide to Understanding and Investing in Digital Infrastructure provides a thorough examination of data centers as an emerging and increasingly important investment category. Jim Footh delivers a structured resource that addresses the technical, financial, and operational dimensions of data center assets, equipping readers with the knowledge needed to evaluate opportunities and assess risks in this rapidly evolving sector. Data Centers Unlocked covers the fundamental infrastructure and technology that underpin modern data center operations, along with the financial models and valuation methods relevant to this specialized real estate segment. Readers gain insight into power and cooling systems, site selection criteria, tenant considerations, market demand drivers, and the specific risk factors that distinguish data centers from traditional commercial property investments. Readers will also find: <ul> <li>Detailed analysis of data center infrastructure components and how they influence asset valuation and long-term investment returns</li> <li>Guidance on evaluating power, cooling, and connectivity requirements that drive operational costs and tenant attractiveness for data center facilities</li> <li>Coverage of market demand drivers including cloud computing, artificial intelligence, and enterprise digital transformation reshaping the sector</li> <li>Frameworks for assessing investment risk factors unique to data centers, from technology obsolescence to regulatory and environmental considerations</li> <li>Insight into site selection, lease structures, and tenant credit analysis that inform sound data center acquisition and development decisions</li> </ul> Ideal for real estate investors, asset managers, financial analysts, and institutional allocators seeking to understand data centers as a distinct investment class, this book provides the technical and financial grounding necessary to evaluate opportunities and manage risk in one of the fastest-growing segments of commercial real estate.

An Insider's Guide to Understanding and Investing in Digital Infrastructure

Data Centers Unlocked

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Organizations have been promised that AI will revolutionize them. But what ends up happening is that AI ends up being introduced like standard software. When productivity is the only focus of enterprise AI, the real insights that AI can offer prove elusive. This book shows a better way. Written by leading AI expert and keynote speaker Richard Foster-Fletcher, The AI Gap explains why enterprise AI in most organizations isn't producing the insights that were promised. AI enters as a promise of new intelligence but passes through the procurement, security, legal and compliance systems built for standard software. These systems strip AI of its potential. This book traces how this happens, why it persists and what organization must change to capture the insights AI can deliver. This book will explain why the way AI is implemented keeps restricting its potential and what organization must change to capture the true value of AI. AI works best when it and employees are given the freedom to explore, challenge ideas and use AI in new and create ways. This book is about developing the structures, the environment, and the culture that allows AI to flourish in an organization as a key driver of insights rather than a simple productivity improvement.

How to Fix Enterprise AI and Get Real Insights

The AI Gap

How to Leverage AI Without Outsourcing Your Thinking

Unsloppable

Absolute Essentials of Business and Economics

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.Divided into two parts - Concepts and Theories, and Applications and Specialisms - the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

Absolute Essentials of Public Relations

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Life has become an endless series of contracts--this is the manual. There's no reason to risk your hard-earned money signing a contract you don't understand. With Contracts: The Essential Business Desk Reference, you get easy-to-understand explanations for every common contract term. In no time, you'll grasp mysterious concepts like "force majeur," "indemnity," and "time is of the essence." Contracts: The Essential Business Desk Reference is more than just an A-Z explanation of over 300 terms. It also includes: <ul> <li>common negotiating strategies </li><li>examples of contract provisions </li><li>sample contract clauses and entire contracts </li><li>examples of illegal and dangerous contract clauses </li><li>what to expect if you or the other side breaks a contract </li><li>up-to-date explanations of electronic contracts, and </li><li>tips on amending and modifying agreements. </li></ul> Whether you're starting a business, signing a lease, hiring a new employee or independent contractor, licensing a concept, selling a boat, or contracting for a new fireplace, Contracts: The Essential Business Desk Reference can help. A must-have for small business owners, entrepreneurs, lawyers, and law students--and anyone else whose success is built around understanding and negotiating agreements.

The Essential Business Desk Reference

Contracts

Speak the Language of Convergence

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