Social Brand Management in a Post Covid-19 Era
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
juillet 2023, env. 68 pages, Routledge Focus on Business and Management, Anglais
Taylor and Francis
978-1-03-246572-2
Taylor and Francis
978-1-03-246572-2
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
juillet 2023, env. 68 pages, Routledge Focus on Business and Management, Anglais
Taylor and Francis
978-1-03-246572-2
Taylor and Francis
978-1-03-246572-2
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