Tourism and Hospitality Marketing
Tourism and Hospitality Marketing
Concepts and Cases
Contenu
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.
Informations bibliographiques
juillet 2025, env. 544 pages, Anglais
Taylor and Francis
978-1-03-231898-1