Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.
septembre 2026, env. 288 pages, Anglais
Harper Collins (US)
978-1-4002-2332-9
Harper Collins (US)
978-1-4002-2332-9