Marketing to the 90s Generation

Name: Marketing to the 90s Generation
Price: 59.00 CHF
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ISBN: 9781137440785

Global Data on Society, Consumption, and Identity

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A. Parment

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

décembre 2014, 208 pages, Business and Management (R0), Anglais
PALGRAVE MACMILLAN
9781137440785

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