Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Dezember 2014, 208 Seiten, Business and Management (R0), Englisch
PALGRAVE MACMILLAN
9781137440785

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