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Bittu Kumar

Marketing For Beginners

The key concepts

Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies

&nbsp;“This edited volume has outgrown from collective thinking, business modeling, managing artificial intelligence, and machine learning with the emerging entrepreneurship across the regions. It is a think-tank to sync technology and entrepreneurship to move ahead with challenges in micro, small, medium and large enterprises. The observations are relevant to a diverse set of industries covering both local and global issues. A good read for everyone…” 
— S.D. Shibulal, Co-founder and Former CEO, Infosys and Co-founder, Axilor Ventures 
“Next-generation entrepreneurship is founded within the AI ecosystem, and it is must for every entrepreneur to know, access, and practice it. Articles in this volume are the outgrowth of global research on entrepreneurship, technology, and the symbiosis… A rich resource for all… “ 
— Jose Ernesto Amoros, PhD, Associate Dean of the Faculty, Leader of the Entrepreneurship and Innovation, EGADE Business School, Tecnologico de Monterrey, Mexico 
This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge. 
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University. 
Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University. 
Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.

Convergence of Innovation, Technology, and Society

Next Generation Entrepreneurship

Routledge Studies in the Fashion Industry

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour and algorithmic influence.Written for fashion researchers, students, educators, digital designers, marketers, technologists and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.

Driving Engagement through Immersive Experience

Extended Reality and the Fashion Industry

Future of Business and Finance

Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how Generative AI is altering content creation, distribution, and consumption. It brings together a multidisciplinary group of academics to offer in-depth discussions on the challenges and opportunities posed by AI-driven innovations. Rather than presenting isolated research findings, this anthology aims to systematically dissect the various dimensions of AI-based media disruption, offering readers a comprehensive understanding of the changes underway. It addresses critical questions regarding the effects on media products, markets, professionals, and audiences, providing essential insights and forward-looking perspectives. This book is an essential read for scholars, media professionals, and anyone interested in the intersection of technology and media. Capturing the essence of current technological advancements, it offers a visionary outlook on future directions, equipping academics and professionals with the knowledge to navigate the ongoing digital transformation. By synthesizing cross-disciplinary perspectives, this volume stands as a critical guide for those at the intersection of media studies, technology, and digital innovation, aiming to foster an informed dialogue on navigating the media sector's evolving AI-driven landscape.

Emerging Technologies and Multidisciplinary Perspectives Across Sectors

Handbook of AI-based Media Disruption

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

Dieses Buch ist Ihr praxisnaher Leitfaden für erfolgreiche digitale Kommunikation. Es zeigt, wie hochwertiger Online-Content entsteht – strategisch geplant, suchmaschinenoptimiert und zielgruppengerecht formuliert. Ob Website, Blog, Social Media oder Whitepaper: Die Autorin vermittelt fundiertes Wissen zur Content-Erstellung, zur Leseransprache und zum Online-Schreibstil. Mit konkreten Handlungsempfehlungen, Best Practices und Tools lernen Sie, wie Texte, Bilder und Videos wirken, gefunden werden und Ihre Zielgruppe begeistern.&nbsp; Die 2. Auflage berücksichtigt aktuelle Entwicklungen wie KI-gestützte Texterstellung, das veränderte Suchverhalten der Gen Z und die wachsende Bedeutung von Social SEO. Ein unverzichtbares Werk für alle, die Content nicht nur produzieren, sondern mit Wirkung und Strategie gestalten wollen.
Für Content Creator, Marketingverantwortliche, Texter*innen und alle, die digitale Inhalte professionell einsetzen.
Aus dem Inhalt
<ul>
<li>Spielregeln der Digital-Kommunikation: Online-Schreibstil, SEO, Keywords, Mehrwert-Content, KI-Texterstellung, Content für Gen Z</li>
<li>Best Practices für Online-Content auf Websites: Text, Bilder, Video, Layout</li>
<li>Best Practices für Content auf Social-Media-Plattformen: TikTok, YouTube, Facebook, Instagram, LinkedIn</li>
<li>Mit konkreten Leitfäden, zahlreichen Tipps, einer hilfreichen Liste von Content-Tools und umfangreichem Glossar</li>
</ul>
Die Autorin Dr. Beatrice Eiring ist Head of Content Creation bei der Online-Marketing-Agentur eology. Die promovierte Sprachwissenschaftlerin entwickelt mit ihrem Team entsprechend der Spielregeln der Suchmaschinen, der Sozialen Medien und der LLMs Qualitätsstandards für die Content-Erstellung sowie Content-Strategien für verschiedenste Branchen. Sie ist im deutschsprachigen Raum als KI-Content-Expertin bekannt.

Mit KI, Strategie und SEO zu wirksamen Texten für Web, Social Media und Suchmaschinen

Guten Content schreiben 2.0

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Grow your company and feel more fulfilled through a love-based approach to business Love-Led Growth: The Blueprint to Building a Business with Less Stress and More Joy is your roadmap to business growth that honors both your passion in your purpose, showing that when you lead with love, success is bound to follow. This book flips the script on the antiquated, fear-led, transactional approach to business--one based on pressure and manipulation--and instead provides strategies to do good, feel good, and enjoy greater profits at the same time. Divided into an easy-to-understand six-part framework exploring people-centered thinking and servant-heart selling, this book shows readers how to: ● Avoid the temptation of focusing solely on hitting goals, making sales, and achieving quantitative results ● Create sustainable results by having a positive impact on your customers, team, and community ● Feel more fulfilled and joyful on a day-to-day business, no matter what obstacles come your way ● Shift your perspective from making a million dollars to helping a million people Delivering a heart-based approach with the perfect mix of pragmatism and grounding, Love-Led Growth: The Blueprint to Building a Business with Less Stress and More Joy is an essential read for all business leaders and entrepreneurs seeking to revamp their approach to business and have a more positive impact on the people around them.

How to Lead When Success Stops Feeling Like You

Love-Led Growth

Become the Manager You Want to Be (And Others Need)

You’re the Boss

Prüfungsbücher für Fachwirte und Fachkaufleute

¿Mit diesem bewährten Standardwerk bereiten sich angehende Industriefachwirte gezielt und effizient auf den zweiten Teil ihrer IHK-Prüfung (Handlungsspezifische Qualifikationen) vor. 

Die Gliederung entspricht dem Rahmenplan des DIHK bzw. der bundeseinheitlichen Prüfungsordnung. 

Mit diesem Buch wiederholen Prüflinge den kompletten Prüfungsstoff aller Handlungsbereiche systematisch, üben das Bearbeiten von klausurtypischen Aufgaben und überprüfen ihren Wissensstand selbstständig.

¿- Über 1.800 Wiederholungsfragen mit Antworten
- verständliche Erläuterungen und viele Grafiken und Beispiele
- mehr als 300 klausurtypische Aufgaben mit Lösungen sowie
- komplette Musterklausuren mir Zeitvorgaben und Punktbewertungen 

unterstützen die Kursteilnehmer bei der Prüfungsvorbereitung und schaffen so eine optimale Grundlage für eine erfolgreichen Abschluss. 

Inklusive Online-Version in meinkiehl.

Inhaltsverzeichnis:

¿1. Finanzwirtschaft im Industrieunternehmen
2. Produktionsprozesse
3. Marketing und Vertrieb
4. Wissens- und Transfermanagement im Industrieunternehmen
5. Führung und Zusammenarbeit
6. Klausurtypische Aufgaben
7. Schriftliche und mündliche Prüfung (Fachgespräch) sowie Tipps zur Prüfungsvorbereitung
8. Musterklausuren 
9. Mündliche Prüfung (Präsentation, Fachgespräch)
10. Lösungen zu den klausurtypsischen Aufgaben
11. Lösungen zu den Musterklausuren
12. Lösungen zu der mündlichen Prüfung (Präsentation, Fachgespräch)
Literaturverzeichnis
Stichwortverzeichnis

Handlungsspezifische Qualifikationen

Die Prüfung der Industriefachwirte

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.
Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today’s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.
Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.

The Marketer's Guide to Designing, Scaling and Leading Platform Growth

The Platform Playbook

This book examines fiction feature filmmaking as a mode of creative practice research, offering an innovative framework Fictsearch for investigating the challenges of creating intersex-themed films in the United Kingdom. Through the author's embodied experience in film conception, screenwriting, direction, production, distribution, festivals, and exhibition it reveals the current standing of intersex subjects in commercial filmmaking and why British cinema has yet to embrace these narratives. Key concepts include the impact of filmmakers' lack of awareness and the conflation of intersex with LGBT themes on funding opportunities. The book critically reflects on societal taboos and the hesitancy of financiers to invest in intersex narratives, often relegating such films to indie productions. It highlights the underrepresentation and misrepresentation of intersex individuals in English-language feature films from the United States, United Kingdom, Australia and Canada. This book is essential for scholars, filmmakers, and students interested in feature filmmaking, film sales and distribution, film studies, gender studies, and representation in media. It demonstrates how fiction filmmaking can serve as a rigorous method for generating new knowledge, particularly when addressing socially sensitive topics, and raises vital questions about creating more visible and nuanced portrayals of marginalized identities in mainstream cinema.

Research and Practice in Screenwriting, Production, Distribution, Exhibition, and Beyond

Fiction Feature Filmmaking

Career Comedown

Marketing For Beginners

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