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Bittu Kumar

Marketing For Beginners

The key concepts

A Consumer-Centric Approach

Digital Marketing for Sustainability

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Named one of 100 Leadership &amp; Success Books to Read in a Lifetime by Amazon Editors, here is the world's most trusted guide for anyone taking on a new professional role.Transitions are critical times in your career. In fact, moving into a new role can be the biggest challenge a leader or manager will face. And while a transition offers a chance to start fresh and create positive impact in an organization, it also places you in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.In this newly revised and updated edition of the international bestseller The First 90 Days, Michael Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. Watkins, the world's preeminent expert on leadership transitions and adviser to business leaders around the world, also addresses today's increasingly demanding professional landscape, where managers face not only more-frequent transitions but also steeper expectations once they step into their new jobs.Watkins identifies the most-common pitfalls new leaders encounter and provides the tools and strategies needed to avoid them. You'll learn how to secure critical early wins, an important first step in establishing yourself in a new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation.Whether you're starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

Named one of 100 Leadership &amp; Success Books to Read in a Lifetime by Amazon Editors, here is the world's most trusted guide for anyone taking on a new professional role.Transitions are critical times in your career. In fact, moving into a new role can be the biggest challenge a leader or manager will face. And while a transition offers a chance to start fresh and create positive impact in an organization, it also places you in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.In this newly revised and updated edition of the international bestseller The First 90 Days, Michael Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. Watkins, the world's preeminent expert on leadership transitions and adviser to business leaders around the world, also addresses today's increasingly demanding professional landscape, where managers face not only more-frequent transitions but also steeper expectations once they step into their new jobs.Watkins identifies the most-common pitfalls new leaders encounter and provides the tools and strategies needed to avoid them. You'll learn how to secure critical early wins, an important first step in establishing yourself in a new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation.Whether you're starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

Proven Strategies for Getting Up to Speed Faster and Smarter

The First 90 Days, Newly Revised and Updated

Pricing Strategies in Digital Advertising and Media Platforms

Economics of Attention Markets

Springer Proceedings in Business and Economics

This comprehensive volume open access book explores the dynamic intersection of evolving consumer dynamics, cutting-edge digital technologies, and the diverse stakeholder ecosystems that define modern marketing. As global markets become increasingly interconnected and digitally driven, understanding the multifaceted nature of market exchanges is paramount. This book synthesizes contemporary research and diverse methodologies across eight distinct thematic tracks to provide actionable insights for academics, practitioners, and policymakers alike.The This volume book opens with a deep dive into Consumer consumer Behaviorbehavior, analyzing shifting patterns of living, decision-making, and consumer welfare. It then bridges these insights into specific domains, examining Tourism tourism Marketing marketing through the lens of maximizing tourist satisfaction, and Sectorsector-based Marketingmarketing, which explores tailored strategies across diverse industries like agriculture, sports, and B2B services. Moving beyond purely commercial goals, the text critically examines Marketing marketing and Societysociety, addressing ethical forms of data exchange, corporate social responsibility, and practices aligned with the United Nations Sustainable Development Goals.A major focal point of the book is digital transformation. It investigates how Artificial Intelligence (AI) is Disrupting disrupting Marketing marketing Practicepractice, assessing how automation, robotics, and machine learning capture customer value while navigating technological pitfalls. This is complemented by an analysis of Digital digital Technologiestechnologies, Social social Mediamedia, and Mobile mobile Marketingmarketing, with special attention paid to influencer marketing and small-and-medium enterprises. Recognizing the borderless nature of modern business, the this book addresses International Marketing and Cross-Cultural cultural Studies, highlighting how cultural nuances impact global branding. Finally, the this volume book turns inward to examine Marketing marketing Educationeducation, exploring how teaching methodologies and curricula must adapt to digital disruption and university-business knowledge transfer.

This comprehensive volume&nbsp;open access book explores the dynamic intersection of evolving consumer dynamics, cutting-edge digital technologies, and the diverse stakeholder ecosystems that define modern marketing. As global markets become increasingly interconnected and digitally driven, understanding the multifaceted nature of market exchanges is paramount. This book synthesizes contemporary research and diverse methodologies across eight distinct thematic tracks to provide actionable insights for academics, practitioners, and policymakers alike.The This volume book opens with a deep dive into Consumer consumer Behaviorbehavior, analyzing shifting patterns of living, decision-making, and consumer welfare. It then bridges these insights into specific domains, examining Tourism tourism Marketing marketing through the lens of maximizing tourist satisfaction, and Sectorsector-based Marketingmarketing, which explores tailored strategies across diverse industries like agriculture, sports, and B2B services. Moving beyond purely commercial goals, the text critically examines Marketing marketing and Societysociety, addressing ethical forms of data exchange, corporate social responsibility, and practices aligned with the United Nations Sustainable Development Goals.A major focal point of the book is digital transformation. It investigates how Artificial Intelligence (AI) is Disrupting disrupting Marketing marketing Practicepractice, assessing how automation, robotics, and machine learning capture customer value while navigating technological pitfalls. This is complemented by an analysis of Digital digital Technologiestechnologies, Social social Mediamedia, and Mobile mobile Marketingmarketing, with special attention paid to influencer marketing and small-and-medium enterprises. Recognizing the borderless nature of modern business, the this book addresses International Marketing and Cross-Cultural cultural Studies, highlighting how cultural nuances impact global branding. Finally, the this volume book turns inward to examine Marketing marketing Educationeducation, exploring how teaching methodologies and curricula must adapt to digital disruption and university-business knowledge transfer.

Second International Conference on Advanced Marketing Practice (ICoAMP), Spain, April 22-23, 2026

Customer Experiences, Digital Advancements, and Multiple Stakeholders

Essential guidance for navigating the modern workplace and mastering the communication styles needed to advance at each stage of your career.

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

This book is a valuable resource for marketing academics, students, graduates, small and medium business and industry practitioners who want to enhance their knowledge of a digital consumer. Practitioners can use the book as a guide on to devise strategies on consumer engagement and how to build trust in online marketing. —
 Professor Khathutshelo Mercy Makhitha, Dean of Faculty of Business and Management Sciences, Cape Peninsula University of Technology (CPUT)This book explores how digital transformation is reshaping consumer behaviour in South Africa's retail sector. It examines the opportunities and challenges facing retailers as consumer expectations evolve through digital technologies, online shopping, social media, artificial intelligence and data-driven decision-making. The chapters provide contemporary insights into digital consumer behaviour, customer experience, e-commerce, retail innovation, omnichannel strategies, digital marketing and sustainable retail practices. The book also examines how retailers can leverage data analytics, personalisation, and emerging technologies to strengthen customer relationships and improve business performance. Drawing on South African perspectives and practical examples, this edited collection contributes to the growing body of knowledge on digital retail transformation. It is an essential resource for academics, researchers, postgraduate students and industry professionals interested in marketing, retail management, consumer behaviour, digital transformation and business innovation.Makhosazane Buthelezi
 is a Lecturer in the Department of Marketing and Retail Management at the Durban University of Technology and a Postdoctoral Research Fellow at the University of Johannesburg (W&amp;RSETA, 2024/25). She holds DUT's first Doctor of Philosophy (DPhil) in Retail. Her research focuses on digital transformation, consumer behaviour, customer experience, and retail strategy. She leads industry-funded projects and has published in DHET-accredited journals and international edited volumes, contributing to both academic scholarship and industry development.
 &nbsp;

Challenges and Opportunities for Retailers

Digital Consumer Behaviour in South Africa

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

Bist du einer von vielen, die gute Arbeit leisten - aber trotzdem übersehen werden?
Oder wissen Menschen sofort, wer du bist, wofür du stehst und warum sie dir vertrauen sollten?

Social Media bietet heute jedem die Möglichkeit, sichtbar zu werden. Doch Reichweite und Views allein machen noch keine starke Personal Brand.
Entscheidend ist:
- Aufmerksamkeit zu gewinnen
- im Gedächtnis zu bleiben
- Vertrauen aufzubauen
Erst wenn Menschen deinen Namen mit etwas verbinden, kann er an Wert gewinnen - und du zur ersten Wahl werden.
Als Kamiar Bar Bar und Maurice Impraim mit Teaching Finance begannen, waren ihre Inhalte fachlich gut, doch ihre ersten Videos sah kaum jemand. Dann ging eines davon viral und innerhalb weniger Monate wuchs ihre Reichweite rasant.
Doch auch Hunderttausende Follower und Millionen Views sorgten nicht automatisch dafür, dass Menschen ihre Namen kannten und wussten, wofür sie standen.
Genau hier setzt WIE VIEL IST DEIN NAME WERT? an.
Kamiar und Maurice beschäftigen sich mit der Frage, warum manche Menschen Aufmerksamkeit gewinnen, im Gedächtnis bleiben und Vertrauen aufbauen, während andere trotz großer Kompetenz kaum wahrgenommen werden.
Die entscheidenden Mechanismen liegen für die beiden tiefer als kurzlebige Algorithmus Hacks oder die perfekte Posting Uhrzeit:
- Was weckt Aufmerksamkeit?
- Was bleibt im Gedächtnis?
- Welche Rolle spielen Haltung, Wiedererkennbarkeit und die eigene Geschichte?
- Und wie entsteht aus Reichweite eine Community, die einem wirklich vertraut?
Aus ihren eigenen Erfahrungen haben Kamiar und Maurice ein System entwickelt, das Unternehmern, Experten und Kreativen dabei hilft, ihre Sichtbarkeit gezielt aufzubauen.
Sie sprechen über:
- die Angst, sich öffentlich zu zeigen
- die Wirkung von Reibung und klarer Positionierung
- Storytelling
- Content
- Personal Brands
- Reputation
Und über eine Erkenntnis, die sie selbst erst lernen mussten:
Tausend echte Fans können wertvoller sein als Millionen Views.
WIE VIEL IST DEIN NAME WERT? zeigt, was es braucht, damit Menschen sich an dich erinnern und du zur ersten Wahl wirst.

Unübersehbare Personal Brands: Wie Menschen zu Marken werden

Wie viel ist dein Name Wert

Economic Security in European Law and Policy

This book is intended to open up the new Springer book series on Economic Security in European Law and Policy. It collects contributions that resulted from the first two conferences on economic security and market regulation organized by the editors. Like the conferences themselves, this volume offers an interdisciplinary analysis of different aspects around economic security policy in Europe. The authorship is diverse, ranging from academics to practitioners and also political representatives. By this, the volume offers wide ranging views. The contributions consist of academic articles as well as shorter essays, making the volume accessible not only to academics but also to a wider readership.

Strengthening EU Economic Security

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Marketing For Beginners

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