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Business and Economics (German Language)

Franziska Scheuerle

Kunstkollaborationen im Luxusmarkenmanagement

Kunst als strategisches Instrument der Markenwertsteigerung

&lt;p class="MsoNormal"&gt;&lt;span style="mso-no-proof: yes;"&gt;Kunst als strategisches Instrument der Markenwertsteigerung.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Transformation von Luxusmarken zu Kulturmarken: Die zentralen Umsetzungsformen von Kunstkollaborationen.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Die Logik hinter Luxusmarken-Kunst-Kollaborationen: Warum das Konzept funktioniert.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Kulturelle Relevanz als Erfolgsfaktor von Lifestyle-Marken: Von Lego bis Loewe.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Fallstricke und Fehlerquellen: Zwischen Kunstfreiheit und Markenstrategie.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Ein strategischer Leitfaden: Erfolgsprinzipien f&amp;uuml;r Luxusmarken-Kunst-Kollaborationen.&lt;/span&gt;&lt;/p&gt;

This is a practical guide to developing timeless brand identities from the founder of LogoLounge, the world's leading logo design platform.

Trendcasting for Logos that Last

The LogoLounge Guide to Iconic Branding

Who will you save when the world ends?Featured in 'Best crime and thriller reads in April 2026' inTHE i PAPER'Billionaires, bunkers and the fall of the United States... Fascinating, horrifying and all too believable' Catherine Ryan Howard____________________After decades of unrelenting disasters, America is on the brink of environmental and social collapse. Billionaire John Brandt was one of the few who planned for it.While Brandt and his family retreat to Sanctuary, their luxurious underground bunker, ordinary Americans don't stand a chance.But men like construction worker Tom Grady aren't going down without a fight. He helped build the bunker and knows it's the only way to keep his friends and family safe.Grady will stop at nothing to get them in. Brandt will do whatever it takes to keep them out.Locked in a deadly fight for survival unfolding across the nation, who will win - and at what cost?____________________SANCTUARY is a gripping, thought-provoking, utterly unputdownable thriller for fans of Michael Crichton, Terry Hayes and Hugh Howey.'Intelligent, chillingly real, and utterly profound, this novel left me breathless' Mark Greaney'A masterpiece. Gripping, fast-paced and frighteningly believable' CJ Parsons'Utterly human characters and exceptional storytelling' Nick Petrie'Cleary creates a desolate world and fills it with the best and worst of us' Sarah Clarke'A breakneck and thoughtful thriller of ultimate stakes' Tosca Lee'Gripping thriller' Woman's OwnREADERS LOVE Sanctuary:'Gripping near-future thriller' [Five star review]'One of those rare thrillers that grips you from the opening pages and never lets go' [Five star review]'A blazing page turner... I lived and breathed ever heart stopping moment' [Five star review]'Made me gasp at times, and I wanted to cry at times. The writing was excellent, and I felt as I knew all the main characters' [Five star review]

Sanctuary

'Addictive, dark, and totally unputdownable... a twisted, seductive whirlwind from start to finish.' 5* Reader Review 'What a brilliant, brilliant story! Utterly compelling and ridiculously hard to put down!' 5* Reader Review 'A dark, sexy, sensational thriller!' 5* Reader Review 'If you like a twisty story filled with power and seduction, with characters who are morally grey, then this is one for you. I loved it.' 5* Reader Review ____________________________________ With her beautiful flat in London, Alice appears to have it all. But beneath the surface, everything is unravelling: she needs money, and fast. Her boss Mina, the wife of a powerful MP, lives a life dripping with luxury - one Alice can only dream of. And she's about to make Alice an offer she can't refuse. When Alice agrees to loan Mina her flat for the night - she couldn't possibly imagine what Mina is planning to use it for. And when she discovers the shocking truth, what starts as a simple favour spirals into a web of desire, secrets and deadly lies that could destroy them both. Where will it end? And who will survive? 'A smart and sexy read about attraction and power' Daily Mail 'A compelling tale of sex, ambition and deceit' Financial Times 'Grabs you hook, line and sinker and never lets go ... Fascinating' Crime Time 'Gripping, fun, and perfect sunbed reading' Jewish Chronicle ___________________________________ MORE PRAISE FOR LILY SAMSON: 'Shocking, seductive, sexy and scandalous. The Switch is a page-turning thriller, a clever mystery, and a wicked look at love and loyalty' Chris Whitaker 'I couldn't turn the pages fast enough to see how this dark and seductive game played out. Perfectly paced, with a shocking ending to boot!' Sandie Jones 'A page-turner, gripping with a bit of the unexpected. Keeps you guessing until the very last page' Lola Jaye 'The Switch is a razor-sharp thriller that simmers with a sense of menace. Dark, twisty and deliciously sexy, it takes complex themes and weaves them into a gripping premise. Money, class, power and deception are all explored with skill' Kia Abdullah 'A hugely original debut from a writer of genuine talent. The Switch twists and turns like a rollercoaster, where it is impossible to see what's coming next' Robert Gold 'Darkly disturbing, dangerously seductive, The Switch pulls you in and hangs onto you with white knuckles so you race to the end. What a ride!' Tami Hoag 'Utterly compulsive and the ultimate "what if". I loved the relationship between the two women and the way something quite ordinary and relatable quickly spins so dangerously out of control' Sabine Durrant 'A sexy, seductive thriller...the suburbs have never known such excitement' Sunday Times Style 'A dark, twisty plot and a truly malevolent villain. Samson's sinister domestic thriller will suck you right in' Laura Griffin 'I absolutely love Lily Samson's writing' Ruth Mancini 'With immersive writing and a pulse-pounding pace, Samson skillfully lures you into her twisted world of sexy suburban noir, a world populated by deliciously dark, morally ambiguous characters' K.T. Nguyen, author of You Know What You Did

Watch Me Watch You

Boats, beaches, magic, mysteries and more abound in this sun-drenched collection of summer stories. Two strangers embark on a feverish, dreamlike encounter abroad in Algernon Blackwood's 'The Olive'. A man impulsively meets his first love in F. Scott Fitzgerald's 'Between Two Planes'. Willa Cather writes of sunset island explorations, and Virginia Woolf depicts the all-too-familiar drowsy garden nap. Yet summer idylls can be shattered: there's a deadly fishing quarrel from Guy de Maupassant, a touch of malevolent fairy magic from Selma Lagerlöf and, of course, Sherlock Holmes finds himself under pressure to solve an unsettling murder on the Cornish coast. From light humour to deep nostalgia, Italian resorts to rural Russia, each of these tales will transport you somewhere new. Part of the Macmillan Collector's Library, these pocket-sized editions are perfect for travel. This edition is compiled and introduced by anthologist Becky Brown.

Classic Summer Stories

Little Books of Fashion

The Story of the Iconic Fashion Designer

Little Book of Gucci by Tom Ford

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

Discover the world’s most iconic train journeys and soak up the geography, heritage, and quiet luxury that makes each unique.&nbsp; Spanning six continents, the journeys range from epic, multi-day odysseys to delightful local rides to capture the simple joys of rail travel.&nbsp; Each journey is brought to life with:&nbsp;<ul><li>Commissioned illustrations that evoke the spirit of each route.&nbsp;</li><li>An exploration of the cultural and historical significance of the trains, tracks, and stations. &nbsp;</li><li>Highlights to watch for along the way, from architectural gems and engineering feats to natural wonders and stunning landscapes.&nbsp;</li></ul> Travel through the snow-covered peaks of Switzerland, the vast deserts of Australia, the lush valleys of Japan, and the dramatic coastlines of Norway. Encounter tales of lions in Kenya, elephants on Namibian tracks, and wartime escapes in the Alps. Whether it’s the Ghan, the Glacier Express, or the Settle &amp; Carlisle, each route invites readers to experience the world from the window of a train.&nbsp; Perfect for armchair travellers, train enthusiasts, and lovers of slow travel,&nbsp;Great Rail Journeys is a giftable tribute to the enduring magic of railways. It’s a book to inspire your next adventure, or simply to enjoy the ride.&nbsp;

36 Adventures from Across the World

Great Rail Journeys

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Hidden Code

Secret Science Behind Every Memorable Brand

Hidden Code of Branding

The platform-backed blueprint for building the next generation of market-leading brands.Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future is Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

Dieses Buch zeigt Managern und Kommunikationsverantwortlichen, wie Kommunikationsabteilungen zukunftssicher aufgestellt und ganzheitlich gesteuert werden können. Dazu ist es notwendig, das Geschäftsmodell der Kommunikation zu verstehen: welche Wertbeiträge für die Organisation geschaffen werden, welche Produkte und Leistungen entstehen, wie man im KI-Zeitalter arbeitet und welche Ressourcen und Anreizsysteme bedeutsam sind.Der Inhalt<ul><li>Strategische Kommunikation als Managementaufgabe</li><li>Grundzüge des Communication Business Model</li><li>Value Creation: So trägt Kommunikation zum Unternehmenserfolg bei</li><li>Resources &amp; Revenues: Mit welchen Mitteln Kommunikation Wert schafft</li><li>Operating Model: Wie die Kommunikationsabteilung arbeitet</li><li>Activities &amp; Products: Welche Leistungen die Kommunikationsabteilung erbringt</li><li>Anwendungsbeispiele und Einsatzfelder</li><li>Praktische Ansätze zur Sicherung der Zukunftsfähigkeit</li><li>Praxiserfahrungen</li></ul>Die AutorenChristoph Lautenbach
 begleitet Kommunikationsleitungen und ihre Teams bei der Entwicklung von Strategien und der Organisation von Kommunikationsabteilungen. Er ist Geschäftsführender Partner der Managementberatung Complement Advisors in Frankfurt am Main, die aus Lautenbach Sass hervorgegangen ist.
 Dr. Jan Sass
 verfügt über mehr als 30 Jahre Erfahrung in der strategischen Kommunikationsberatung. Er ist Gründer von Lautenbach Sass und war zuvor im Management internationaler Network-Agenturen tätig.
 Dr. Jana Brockhaus
 ist Consultant bei Complement Advisors. Sie arbeitete zuvor am Lehrstuhl für Strategische Kommunikation der Universität Leipzig und schlägt die Brücke zwischen Wissenschaft und Praxis.
 Prof. Dr. Ansgar Zerfaß
 ist Inhaber des Lehrstuhls für Strategische Kommunikation an der Universität Leipzig und Initiator der Akademischen Gesellschaft für Unternehmensführung &amp; Kommunikation, in der sich über 50 internationale Konzerne und fünf Hochschulen für die Zukunft der Disziplin engagieren.

Grundlagen, Bausteine und Beispiele für eine zukunftsfähige Kommunikationsfunktion

Das Communication Business Model

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Kunstkollaborationen im Luxusmarkenmanagement

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