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Business and Economics (German Language)

Franziska Scheuerle

Kunstkollaborationen im Luxusmarkenmanagement

Kunst als strategisches Instrument der Markenwertsteigerung

&lt;p class="MsoNormal"&gt;&lt;span style="mso-no-proof: yes;"&gt;Kunst als strategisches Instrument der Markenwertsteigerung.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Transformation von Luxusmarken zu Kulturmarken: Die zentralen Umsetzungsformen von Kunstkollaborationen.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Die Logik hinter Luxusmarken-Kunst-Kollaborationen: Warum das Konzept funktioniert.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Kulturelle Relevanz als Erfolgsfaktor von Lifestyle-Marken: Von Lego bis Loewe.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Fallstricke und Fehlerquellen: Zwischen Kunstfreiheit und Markenstrategie.- &lt;/span&gt;&lt;span style="mso-no-proof: yes;"&gt;Ein strategischer Leitfaden: Erfolgsprinzipien f&amp;uuml;r Luxusmarken-Kunst-Kollaborationen.&lt;/span&gt;&lt;/p&gt;

Strategies for Growth in a Competitive Consumer Landscape

Contemporary Marketing Solutions

Little Books of Fashion

The Story of the Iconic Fashion Designer

Little Book of Gucci by Tom Ford

Marking the fortieth anniversary of Please, the duo's first album release, the instant Sunday Times bestseller Pet Shop Boys Volume presents their entire visual output to date in a contemporary literary format. Pet Shop Boys - Neil Tennant and Chris Lowe - are the most successful duo in the history of pop music. Three-time Brit Award winners and six-time Grammy nominees, they have sold more than 50 million records worldwide, including No. 1 hits such as 'West End girls', 'It's a sin', and 'Always on my mind', and platinum-selling albums Please, Actually, and Very. Uniquely spanning the worlds of music, art, film, theatre, design, and fashion, Pet Shop Boys have forged an identity as unforgettable as their sound. From the seminal graphic design of their record sleeves to their groundbreaking videos and innovative stage shows, they have set the bar for the visual presentation of pop. Celebrating the fortieth anniversary of the release of their first album in 1986, Pet Shop Boys Volume is the definitive retrospective of the duo's career. Expanding upon Pet Shop Boys Catalogue, published two decades ago, it presents their entire visual output to date, year by year. Sleeve artworks and packaging, stills from every video, film, and performance, stage sets and costume designs, photoshoots, publications, and even Christmas cards all feature, as does every collaboration with luminaries including Mark Farrow, Wolfgang Tillmans, Martin Parr, Bruce Weber, Sam Taylor-Johnson, Derek Jarman, Scott King, Zaha Hadid, Tom Scutt, and Es Devlin. Concise commentaries by Chris Heath and Philip Hoare provide illuminating insights into the genesis of each project. Hoare's original introduction is accompanied by a new introduction from Libby Sellers who considers the importance of Pet Shop Boys within the history of design, while a new foreword by Jeremy Deller reflects on the enduring impact of their music and image. With a jacket designed by Farrow and a new conversation between Heath, Tennant, and Lowe, Pet Shop Boys Volume is a visual feast and a sumptuous tribute to four decades of creative innovation.

The complete visual record (The Instant Sunday Times bestseller)

Pet Shop Boys Volume

Personal and Social Influences on Consumption

Brands, Branding, and Consumerism

A beautifully produced cookbook featuring eighty recipes inspired by traditional Korean cuisine, alongside illuminating essays on the country's culinary history. The Art of Korean Cooking is a definitive introduction to Korean cuisine and a beautifully crafted cookbook. It compiles more than eighty recipes, each meticulously researched and tested by Onjium - a cultural research institute and Michelin-starred restaurant in Seoul dedicated to reviving and modernizing Korean culinary traditions, preserving past tastes for future generations. The book includes a series of cultural essays, interspersed throughout, grounding readers in Korean cuisine and culture. Taken together, they trace the history of its flavours and ingredients back thousands of years through the Joseon and Goryeo dynasties. A particular emphasis is placed on Royal Court Cuisine, accompanied by numerous modern spins on dishes once served at Joseon-era royal banquets. Organized by season, the recipes range from familiar dishes like bibimbap with spring vegetables or seafood hot pot to the lesser known: azalea rice cakes, chestnut porridge, beotgul (oyster) salad, or stir-fried ueong (burdock root) with sweet-potato noodles. Each recipe is illustrated by a stunning photograph of its end dish, while artfully designed double pages depict raw ingredients and scenes from nature during the changing seasons. Bookending the recipes are a series of illustrated subsections covering essential drinks, garnishes, and condiments. These include alcoholic beverages; bugak (dried deep-fried vegetables or seaweed); jangajji (pickles); tea; and fruit and vegetable marmalades.

The Art of Korean Cooking

After a 27-year journey that began in 1994, Firehouse Subs reached $1 billion in annual system sales for the first time. This culminated in the sale of the company to Restaurant Brands International in 2021, marking the end of the brand originally started by brothers Chris and Robin Sorensen. 
 In this book, author Don M. Fox (who was CEO of Firehouse Subs for more than 14 years) traces the brand's development from its founding through its major achievements. It includes insights from other key members inside the organization, detailing strategies, decisions, and internal operations that shaped the company's growth. It also addresses how Firehouse Subs navigated challenges such as the Great Recession and the Covid-19 pandemic.

Building a Billion Dollar Brand in America's Most Competitive Industry

Welcome to Firehouse!

Boats, beaches, magic, mysteries and more abound in this sun-drenched collection of summer stories. Two strangers embark on a feverish, dreamlike encounter abroad in Algernon Blackwood's 'The Olive'. A man impulsively meets his first love in F. Scott Fitzgerald's 'Between Two Planes'. Willa Cather writes of sunset island explorations, and Virginia Woolf depicts the all-too-familiar drowsy garden nap. Yet summer idylls can be shattered: there's a deadly fishing quarrel from Guy de Maupassant, a touch of malevolent fairy magic from Selma Lagerlöf and, of course, Sherlock Holmes finds himself under pressure to solve an unsettling murder on the Cornish coast. From light humour to deep nostalgia, Italian resorts to rural Russia, each of these tales will transport you somewhere new. Part of the Macmillan Collector's Library, these pocket-sized editions are perfect for travel. This edition is compiled and introduced by anthologist Becky Brown.

Classic Summer Stories

This book explores how storytelling shapes consumer–brand relationships and brand value. It addresses a key challenge in brand management: the fragmentation of theories and the difficulty of measuring brand value coherently.The book reviews foundational branding theories and connects them to contemporary perspectives, including cultural and relational branding. It explains how brand narratives help create meaning, trust, and long-term consumer engagement. Subsequent chapters show how storytelling links brand identity, consumer experience, and brand equity. The book also demonstrates how brand narratives can be studied and measured through both quantitative and qualitative approaches. In particular, it introduces innovative visual and narrative research techniques, including online multi-image elicitation and digital collage, which complement traditional measurement scales.By integrating theory with methodological innovation, the book offers a clear framework for understanding how storytelling contributes to brand value creation and consumer relationships in contemporary brand management.&nbsp;Justyna Ganassali
 is Professor of Marketing at the University of Economics in Katowice, Poland. Her research focuses on brand management, storytelling, and consumer behaviour. She has held academic leadership positions, including Dean and President of the Dukenet International University Network. Her publications address branding, consumer value, and brand narratives.

This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple definitions, models, and perspectives has often resulted in conceptual ambiguity.To resolve this, the book systematically reviews foundational brand theories and synthesizes them with contemporary approaches, including cultural and relational branding. It positions storytelling as a central mechanism that connects brand identity, consumer relationships, and value creation—not merely as a communication tool, but as a strategic process shaping trust, meaning, and long-term loyalty.Advancing methodological discourse, the book demonstrates how brand storytelling can be operationalized through both quantitative and qualitative methods. It introduces innovative visual and narrative techniques—such as online multi-image elicitation and digital collage—that complement traditional scale-based metrics and capture the emotional and symbolic dimensions of brand value.By combining theoretical synthesis with empirical application, this work develops a coherent framework for understanding and measuring how narratives construct consumer–brand value. It will be of particular interest to marketing scholars, doctoral researchers, and advanced practitioners seeking conceptual clarity and methodological innovation in brand evaluation.

The Importance of Narratives in Brand Management

Storytelling and Consumer Brand Relationships

<div>HOME OF THE ORIGINAL AFTERNOON TEAThe Langham holds a unique place in the history of Afternoon Tea. Opened in 1865, it was the first place to move this great Victorian invention from the drawing rooms of the aristocracy and into a refined yet accessible experience, enjoyed in the grand setting of a luxurious hotel.Since then, The Langham’s Afternoon Tea has evolved into an internationally celebrated event, admired for its elegant presentation, culinary creativity, and timeless charm. While honouring the traditional elements – fluffy scones, delicate finger sandwiches, and exquisitely crafted patisserie – The Langham also embraces innovation. Guests can expect classics with a modern twist, inspired by global flavours and interpreted by world-renowned chefs.The Langham Afternoon Tea Book, curated to reflect the hotel's timeless tradition, local influences and contemporary creativity. Inside, you’ll discover recipes ranging from indulgent creations such as Vanilla &amp; Salted Caramel Millefeuille, Matcha &amp; Apricot Cakes and Rose &amp; Lychee Babas, to refined reimaginings of Custard Creams and Battenberg, as well as approachable favourites including Cucumber &amp; Cream Cheese Sandwiches, Double Dark Chocolate Cookies, and The Langham’s signature Scones. The book also offers expert tea-pairing guidance and a comprehensive basics section, providing the essential foundations of perfect patisserie.From London to Langham hotels across the globe, this is a celebration – and an invitation to savour – a taste of history, elegance, and culinary excellence, wherever you may be in the world.</div>

The Langham Afternoon Tea Book

Die geheime Markenstrategie für massive Wettbewerbsvorteile

De-Positioning

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Kevin Lane Keller, addresses Lehmann’s impact on advertising and branding research. Examining his work on advertising effectiveness and efficiency, it also focuses on his contributions to building and assessing brand strength. Additionally, Lehmann's exploration of communication and branding strategies for new products is discussed. Featuring an interview with Lehmann himself as well as three insightful commentaries from frequent co-authors of his, this work showcases Lehmann’s enduring influence on advertising and branding scholarshipKevin Lane Keller
 is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College, USA. Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter &amp; Gamble, and Samsung. His textbook, 
 Strategic Brand Management
 , co-authored with Vanitha Swaminathan, in its 5th edition, has been heralded as the “bible of branding.

Advertising and Branding

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5

Kunstkollaborationen im Luxusmarkenmanagement

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