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Key Account Management Excellence in Pharma & Medtech
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Key Account Management Excellence in Pharma & Medtech

Publié par:
Moorman, Mike
Livre (broché)env. 66.00 CHF
livrable dans env. 10-20 jours

Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

février 2022, env. 216 pages, Anglais
Taylor and Francis
978-1-03-212858-0

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