Key Account Management Excellence in Pharma & Medtech
Herausgegeben von:
Moorman, Mike
Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.
Februar 2022, ca. 216 Seiten, Englisch
Taylor and Francis
978-1-03-212858-0
Taylor and Francis
978-1-03-212858-0