<div class="raw-html-embed"><a href="https://staempflirecht.ch/fr/etudes">Études de droit ? Le savoir-faire d'expertes et d'experts du droit suisse – à portée de main !</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Ciccarelli C: It's All Trash 'til It's
Cash

It's All Trash 'til It's Cash

Applying Amazon's Blueprint for Builders

The Growth Strategy Your Competitors Can't Copy

Your Business Is Your Story

Insights from a Luxury Brand Expert

The Art of Customer Relations

Marketing Strategy

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Independently published

What if the clutter sitting in your closet could become extra cash?The Seller Hustler Way is a practical, beginner-friendly guide to turning items you already own into real online sales-one listing at a time.Gladys Perez didn't begin with a warehouse, a big budget, or years of resale experience. She began with an embroidered dress from her own closet, made her first sale, and learned the business by doing it.Now she's sharing the system she developed along the way.In 10 easy steps, you'll learn how to choose what to sell, photograph and describe your items, price with confidence, communicate with buyers, package and ship orders with care, track your progress, and turn your first CHA-CHING into momentum.Along the way, you'll find practical worksheets, real-world lessons, and encouragement from someone who built her business one sale at a time.Whether you're cleaning out your closet, looking for extra income, or wondering if you could really become a reseller, this book will help you stop wondering and start selling.You don't need to know everything to begin. You just need to begin.From Closet to CHA-CHING... to Bookshelf.

How to Sell on Vinted in 10 Easy Steps: A Beginner's Guide to Turning Clutter Into Cash

The Seller Hustler Way

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

'I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.' Steve JobsSteve Jobs in Exile tells the largely unexplored story of the dozen years Steve Jobs spent building NeXt in the aftermath of his firing from Apple, the company he founded, in 1985. This period would see Jobs at his most creative, vulnerable and intense. It would redefine him as a designer and a leader, ultimately leading to the later resurgence and dominance of Apple following his triumphant return. Yet this crucial period remains woefully under-covered. Award-winning writer Geoffrey Cain changes that.Utilising a trove of new material, including dozens of hours of unbroadcast footage of Jobs at NeXT's meetings and retreats, new interviews and unpublished oral histories with Jobs and his colleagues, new first-hand material and countless internal documents, Steve Jobs in Exile is the definitive history of the most remarkable period in the life of Steve Jobs.

The Untold Story of NeXT, and the Remaking of a Technology Visionary

Steve Jobs in Exile

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

HER-O: An Income of Her Own The Woman's Guide to Affiliate MarketingWhat if you could turn your skills, interests, and online presence into an income stream of your own?Maybe you've been thinking about starting a side hustle but don't know where to begin. Maybe you're looking for a flexible way to explore online income. Or maybe you're ready to build something of your own but don't know how to turn an idea into action.HER-O: An Income of Her Own is a practical affiliate marketing guide for women who want to understand how affiliate marketing works, build an online platform, and create a foundation for their own income stream.Inside, you'll discover how to: <ul><li>Understand affiliate marketing and how affiliate programs, partnerships, and commissions work.</li><li>Choose the right niche based on your interests, audience, and market opportunities.</li><li>Build your platform and create a strong foundation for your online business.</li><li>Create valuable content that attracts, engages, and builds trust with your audience.</li><li>Drive traffic to your platform using practical digital marketing strategies.</li><li>Track analytics and performance so you can understand what's working and make smarter decisions.</li><li>Scale your affiliate business as you gain experience and build momentum.</li><li>Overcome common challenges that can slow down beginners and aspiring entrepreneurs.</li><li>Learn from success stories and case studies to see how affiliate marketing strategies can be applied in different situations.</li><li>Explore future trends in affiliate marketing and emerging opportunities in the digital landscape.</li><li>Turn what you've learned into clear next steps for building your affiliate marketing journey.</li></ul>But this book is about more than affiliate links and commissions.It's about building something that's yours.Your skills. Your platform. Your income. Your opportunities. Your future.You don't need to be a marketing expert or have everything figured out before you start. You need a willingness to learn, a strategy you can follow, and the consistency to keep moving forward.Whether you're completely new to affiliate marketing, searching for a side hustle, exploring passive income opportunities, or looking for a practical way to begin building an online business, HER-O gives you a structured introduction to the essential principles, strategies, and next steps.No overnight-success promises. No magic shortcuts. Just a practical starting point for women ready to create an income stream of their own.Your next chapter starts with something that's yours.Build it. Learn it. Earn it. Own it.

An Income of Her Own: The Woman's Guide to Affiliate Marketing

HER-O

Serie Marketing para escritores

Una guía práctica y emocional para que el autor aprenda a promocionar su libro sin perder su voz, sin agotarse en el intento y sin traicionarse.

Haz que te lean es el libro que el autor necesitaba y que nadie había escrito todavía: una metodología propia y honesta para construir la comunidad de lectores que tu obra merece, sin atajos, sin perder tu esencia y sin quemarte en el proceso.
Escrito por Vivian Gabasa, especialista en marketing editorial con más de seis años trabajando con cientos de autores autopublicados y con editorial, este primer volumen de la serie de seis libros de Marketing para escritores recorre los diez elementos clave que todo autor necesita entender antes de lanzar su libro al mercado editorial.

Lo que aprenderás en Haz que te lean:Identificar a tu lector ideal más allá de los datos demográficos y conectar con él desde la creatividad
Diseña tu ecosistema digital: newsletter, redes sociales, web y Amazon como piezas que se conectan
Usar la newsletter como herramienta de comunidad real, no solo de venta
Gestionar las redes sociales con propósito sin agotarte ni desaparecer
Optimizar y posicionar tu página del libro en Amazon para convertir visitas en lectores
Construir comunidad genuina sin parecer un vendedor de enciclopedias
Automatizar con sentido y sin perder tu presencia
Medir lo que importa, sin perderte en los números que solo alimentan el ego



Cada capítulo incluye ejemplos reales, ejercicios prácticos y checklists para que no te quedes solo en la lectura. El marketing editorial se trata de compartir lo que escribes desde tu voz narrativa, autoconociéndote a ti y a tu libro.

Cómo construir la comunidad de lectores que tu obra merece

Haz que te lean

From the long-tenured head Goldman Sachs - an institution legendary for its culture of success - comes a candid memoir of global leadership in an age of extreme turbulence. 'Lloyd Blankfein is scary smart about people, markets, and life generally. His 10,000 Small Businesses idea proved to be a huge winner, and I personally witnessed the time and effort he devoted to its success. During the 2008-2009 financial crisis, Lloyd acted decisively, and he tells the story of what happened with unique insights.' WARREN BUFFETT 'Lloyd Blankfein has always been a straight shooter, but his journey from public housing to the heights of Wall Street wasn't a straight line. Streetwise is packed with important lessons about leadership, risk-taking, decision-making, and giving back.' MICHAEL BLOOMBERG When Lloyd Blankfein was attacked as a Wall Street fat cat, he had to smile, thinking of his precarious childhood in the notorious public housing projects of East New York, Brooklyn, and attending a high school so chaotic he didn't feel safe leaving class to go to the bathroom in his time there. Harvard University was a total moonshot, and his outsider status never wore off, there or at Harvard Law. When he struck people as street-y, it wasn't Wall Street they were thinking of. But if the chip never quite left Blankfein's shoulder, neither did a wry, resilient spirit and a lucid, democratic intelligence that saw through airs and found talent and ideas in unlikely places. Streetwise is a delightfully honest, sharp and often very funny reckoning with Blankfein's education - in finance, human nature and the workings of the world. It abounds with lessons about leading teams of brilliant, aggressive, competitive people and harmonising them around shared goals; changing when times are hard and when they're good; managing risk; and knowing a crisis is at hand before it swamps you so you can guide your team to the further shore. Blankfein is famed for his calm hand on Goldman Sachs's tiller during the global financial crisis, and that story is told in full here, among many other decisive episodes. A powerful blueprint for the wise stewardship of a cause that is larger than yourself, Streetwise will inspire and inform readers throughout the global business community and beyond.

Getting To and Through Goldman Sachs

Streetwise

It's All Trash 'til It's Cash

Autres titres sur ce thème