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Gale Directory of Publications and
Broadcast Media

Gale Directory of Publications and Broadcast Media

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Avoid legal problems and run a productive workplace with an up-to-date employee handbook! Anyone who hires and supervises employees needs clear policies when it comes to crucial issues like pay and overtime, medical leave, and social media. Create Your Own Employee Handbook provides everything business owners, managers, and HR professionals need to create (or update) a legal and plain-English employee handbook.Find the latest information, practical suggestions, and best practices on: <ul> <li>wages, hours, and tip pools </li><li> remote work </li><li> at-will employment </li><li> discrimination and harassment </li><li> complaints and investigations </li><li> health and safety </li><li>alcohol and drugs, including medical/legal marijuana </li><li> workplace privacy, and </li><li>email and social media.</li></ul>

A Legal & Practical Guide for Employers

Create Your Own Employee Handbook

Performance Management

The Leader's Playbook for Building Organizations That Stop Paying the $365 Billion Conflict Tax

Conflict-Ready

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

Strategic shifts don't wait-and neither can you. Leading a strategic shift is not business as usual, and it requires more than leadership as usual. In Leading Strategic Shifts, New York Times-bestselling author and strategic leadership advisor Dr. Vince Molinaro shows senior leaders and leadership teams how to turn strategy into action and change into progress when priorities change overnight. This book explores what it truly takes to lead a strategic shift-a deliberate change in a company's direction, organization, and the way leaders lead-and why such moments rapidly raise expectations. Drawing on more than two decades of experience as an executive, advisor, and researcher, and on the research behind his books The Leadership Contract, Accountable Leaders, and Community of Leaders, Molinaro distills lessons from advising and leading dozens of major transformations, offering practical, proven guidance for leaders who are responsible for making strategy real. Most leaders experience strategic shifts as chaos: Business models change, teams are reshaped, and scrutiny rises, even as results still matter. The best leaders see these moments as defining opportunities to elevate performance and grow. In this book, you'll learn what strategic shifts are and how they challenge leaders, then apply what you've learned through nine make-or-break behaviors that determine whether a shift succeeds or stalls. Each concise chapter combines real stories from the field with research, practical strategies, checklists, and gut-check questions that you can use immediately. For frontline, mid-level, and senior leaders who must deliver results amid constant change, Leading Strategic Shifts provides a clear, practical framework when direction, priorities, and expectations are in flux. Dr. Vince Molinaro reveals what effective leaders like yourself need to do to build trust, sharpen focus, and drive follow-through, so you don't just respond to strategic shifts-you actively shape them.

Nine Make-Or-Break Behaviors That Drive Successful Transformation

Leading Strategic Shifts

If you're a writer or other content creator, your copyrights are precious assets. The Copyright Handbook shows you how to protect and profit from your creative works and avoid infringing on anyone else's copyrights. Understanding copyright law is especially important in the age of AI-created works and the use of copyrighted works to train AI models. Find information and forms to help you: <ul> <li>learn what works copyright law does and doesn't protect</li> <li>register your work with the Copyright Office</li> <li>understand fair use</li> <li>get permission to use others' copyrighted works</li> <li>deal with infringers, online and off</li> <li>transfer ownership of a copyright, and</li> <li>profit from your copyright.</li> </ul> The 16th edition is updated with key court decisions and emerging rules in order to provide the latest guidance on registering and protecting your work. With Downloadable Forms: Essential forms and agreements including a Copyright Assignment, Work-Made-for-Hire Agreement, Collaboration Agreement, and Permission Agreement are available for download (details inside).

What Every Writer Needs to Know

The Copyright Handbook

Tom Copeland is the nation’s leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2026 Tax Companion

Pressure is inevitable. How you handle it determines everything.In this expanded hardcover edition of How to Untie a Balloon, former hostage negotiator and Conflictish(R) founder Ryan Dunlap delivers a practical framework for staying composed under pressure, resolving conflicts, and leading effectively when the stakes are high. With a new chapter and never-before-shared stories of real-world negotiation experience in life-or-death situations, Dunlap reveals how unchecked pressure distorts thinking, escalates conflict, and quietly sabotages relationships at work and at home.At the center of this practical guide is the F.I.R.S.T. Steps framework--Feelings, Interests, Relationships, Situation, and Toll--a clear, repeatable process for navigating difficult conversations with confidence and control. Whether you are leading a team, negotiating a deal, strengthening a partnership, or working through personal conflict, this framework equips you to break complex tension into manageable parts and move toward resolution.Through compelling real-life stories, sharp strategic insights, and actionable tools, the second edition will show you how to: <ul><li>Regulate emotion in the heat of conflict to preserve credibility and influence</li><li>Identify the deeper interests driving tension and move beyond surface disagreements</li><li>Prevent escalation and protect relationships under stress</li><li>Approach high-stakes conversations with clarity and structure</li><li>Transform pressure from a liability into a leadership advantage</li></ul>For professionals ready to take their leadership to the next level, How to Untie a Balloon, 2nd Edition, is a necessary resource for growing your leadership influence and developing the self-mastery to thrive under any pressure.

A Negotiator's Guide to Avoid Popping Under Pressure

How to Untie a Balloon

Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.

Volume 2

Brand Builder Workbook - 2nd Edition

Control and Spontaneity in Alternative Organizing

Wild Yeast Economies

Patterns of Economic Change by State and Area

Patterns of Economic Change by State and Area: Income, Employment, and Gross Domestic Product is a special edition of Business Statistics of the United States. It presents data on personal income, employment, and gross domestic product for the United States as a whole, and by region, state, and metropolitan statistical area (MSA). Data on personal income and employment extends back to 1960 for the states and regions and to 1970 for the MSAs. Patterns of Economic Change complements other Bernan Press titles such as the State and Metropolitan Area Data Book and County and City Extra. In contrast to their predominantly current and detailed cross-section data on states and metropolitan areas, this book contributes historical time-series measurements of key aggregates that show how the economies of regions, states, and metropolitan areas have responded over time to cyclical currents and long-term trends. Statistics at the state level provide a framework for analyzing current economic conditions in each state and can serve as a basis for decision making. For example: ·Federal government agencies use the statistics as a basis for allocating funds and determining matching grants to states. The statistics are also used in forecasting models to project energy and water use. ·State governments use the statistics to project tax revenues and the need for public services. ·Academic regional economists use the statistics for applied research. ·Businesses, trade associations, and labor organizations use the statistics for market research.

Income, Employment, and Gross Domestic Product

Patterns of Economic Change by State and Area 2026

Gale Directory of Publications and Broadcast Media

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