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Gale Directory of Publications and
Broadcast Media

Gale Directory of Publications and Broadcast Media

In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates. Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, and internally, among the people, data, and competences that bring them to life. Signature gives each experience a distinctive imprint that expresses purpose and identity at every touchpoint, whether human, digital, or physical. The book presents the Connected Signature Experience Framework, an actionable model that uses the metaphor of an iceberg to reveal both the visible and invisible dimensions of customer experience. Above the surface lie the Signature interactions that simplify, delight, inspire, and co-create. Beneath it are the aligned foundations of purpose, people, technology, data, and content that enable them.

A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

Connected Signature Experience

In 2015, Andrea Illy found out that 50% of the world's arable coffee land would become unavailable by 2050 due to climate change. This realization marked the beginning of a journey that led him to rethink the relationship between business and nature, growth and well-being. Conceived as a map, this book describes a possible transformation from the extractive paradigm that has dominated Western economies since Descartes and Bacon to a regenerative model that places people at the center, as custodians of natural capital. Across eighteen chapters and dozens of interviews with regenerative pioneers, Illy explores the frontiers of a revolution already underway. This is not an environmental utopia. With scientific precision, Illy documents how companies adopting regenerative practices systematically outperform traditional ones: renewable energy sources now cost less than fossil fuels, and cities designed for people generate cascading benefits for society as a whole. The question the author seeks to answer is not whether this transformation is possible, but what must be done to make it tangible for everyone.

A New Paradigm of Progress

The Regenerative Society

Take all the business tax deductions you're due. Small business owners leave money on the table every single year. Without comprehensive knowledge of current tax law, entrepreneurs miss thousands in legitimate deductions and credits--money that could fund growth, increase payroll, or strengthen your bottom line. The difference between an average tax return and an optimized one often comes down to knowing which deductions you qualify for and how to claim them correctly. Updated for the latest tax laws and regulations, Deduct It! includes key federal tax law changes under the One Big Beautiful Bill Act. It has updated information on 100% bonus depreciation, as well as everything you need to know about the 20% pass-through deduction. This practical manual shows you exactly how to maximize your business deductions quickly, easily, and legally, so you can minimize your tax burden and keep more of what you earn. Deduct It! is your complete guide to claiming every business tax deduction and credit you're legally entitled to. This edition explains what small business owners need to know about claiming the home office deduction and retirement deductions. You'll also learn the rules for deducting startup and operating expenses, long-term assets, inventory, travel and meals, office expenses, and more. It also explains how to keep proper tax records and how business owners can protect themselves from audits. Now, more than ever, understanding taxes is essential for small business success. Deduct It! provides the comprehensive, current tax law information you need to navigate the complex tax landscape confidently. Easy to read, full of practical examples, and organized for quick reference, this guide will pay for itself many times over.

Lower Your Small Business Taxes

Deduct It!

In Alchemy of Chaos, Christine Thompson offers a radical guide for harnessing the power of the unknown by applying alchemical principles to the chaotic gauntlets of modern leadership and soulful flourishing. Chaos. Destruction. Disorder. Confusion. It’s everything most try to avoid. But should it be? Are you willing to entertain another perspective? As a sought-after executive advisor to visionary leaders and power brokers in business, entertainment, and culture, Christine Thompson explores an unconventional approach to leadership that utilizes chaos—both internal and external— as a tool to support growth, expand perspective, and hone mastery. Her debut book, Alchemy of Chaos, aims to crystalize and develop what is required to lead in times of uncertainty. It reframes chaos as an essential natural phenomenon that can be leveraged to create new pathways of thought, action, and possibility. Drawing upon archetypal psychology, ancient wisdom, ontological philosophy, and personal insights, she posits that a full embrace of the turbulent unknown will drive our evolution as individuals and as a society. Alchemy of Chaos is a book brimming with the possibility of a robust experience found within unexpected avenues. It guides you through an exploration of these avenues so you may mobilize your best resources and walk your unique path of self-actualization no matter the circumstances. Learning how to harness the power of the unknown is fundamentally transformative. On this pathway, you discover that true innovation happens in provocative ways, and that to create from beyond the known, you must first see what is here. This is a journey of paradox and perspective. Mystery activates us. Contrast defines us. Wonder moves us. All these things are the fabric of chaos.

A Radical Guide for Harnessing the Power of the Unknown

Alchemy of Chaos

Wall Street Journal Bestseller!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

Homes are in demand: Don't sell yours for less than it's worth! The U.S. housing market offers solid possibilities for selling one's home at a profit. But what should you do first--or at all? Renovate or remodel? Call an agent? Wait for peak selling season? Selling Your House: Nolo's Essential Guide gives you useful tools for strategizing and preparing, selecting the strongest offer, and closing the deal, including: <ul> <li>making your property look its best</li> <li>determining the right sale price and time</li> <li>working with agents</li> <li>choosing among buyers' bids, and</li> <li>negotiating the contract.</li> </ul> Arrange a quick and successful home sale with this all-in-one guide.

Nolo's Essential Guide

Selling Your House

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE:<ul><li>Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.</li><li>The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.</li><li>An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.</li><li>The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.</li><li>A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!</li><li>The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.</li><li>The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.</li></ul>INCLUDES:<ul><li>TRANSCRIPT of a Brinkley Radio Broadcast</li><li>ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.</li><li>PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.</li></ul>

How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

No B.S. Guide to Making Them Believe

Target 2%: Easing Inflation in an Uncertain WorldHow should the Fed finish the inflation-reduction job and prepare for the changing world ahead, addressing challenges of tariffs, supply chain "shocks," and changes in the status of the dollar and the nature of international cooperation? Finishing the Inflation Job and New Challenges in Monetary Policy collects essays and discussions from the annual Hoover Institution Monetary Policy Conference, held on May 9, 2025, exploring these themes and considering other big-picture issues that affect monetary policy in this volatile international environment. Each year, the conference brings together academics, policymakers, media members, and others to consider the issues affecting monetary policy, both in the United States and worldwide. In her welcoming remarks to the conference, Hoover Director Condoleezza Rice sets the tone, stating that the United States is "experiencing an avalanche of uncertainty," with everything about the international order in question, including the United States' role in it. With inflation still stubbornly above the Federal Reserve's 2% target at the time of the conference, how to finish the inflation-reduction job was a natural point of focus. But contributors also explore in depth many other challenges and questions on monetary policy that lie ahead: How should central banks counter a new surge of inflation, should one arise? What lessons should we take from the 2021-22 inflationary episode? Are tariffs the next supply shock? How should central banks adapt their formal strategies, constructed in an era of zero-interest rates and low inflation? How should financial regulation adapt to the uncertainties of geopolitics and the big technological innovations going on around us? This year's conference included a celebration of the life and career of John B. Taylor. Many essays convey this spirit of homage, noting the influence of Taylor and the Taylor rule on policymaking. Among its eight sections, the book proceeds by exploring current issues in finance and the financial regulation of cryptocurrency, the growing role of private credit, and how the history of the price stability objective reverberates in the present day. Monetary policy must adapt to this very new world.

Finishing the Inflation Job and New Challenges for Monetary Policy

A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management (English) (Spiral-Bound)

From Apps to Agents: How Artificial Intelligence Turns Intentions Into Actions - And Who Wins

The Invisible Interface

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Gale Directory of Publications and Broadcast Media

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