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With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Wiltshire Jo: Fashion Marketing

Fashion Marketing

Strategies, Trends and Innovation

How to take up space, ask for what you want and dream big

She Wanted More

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

Sustainability Strategy That Puts Customers First

Clean Winners

An exploration of the ways dress and dressed appearance have been used to express identity.

Dress as Biography

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

Global Fashion Business since 1850

Capitalism’s Favorite Child

Fashion in Action

The first book to a present a 'slow' approach to fashion as an ethical strategy, past, present and future, part of the 'Fashion in Action' series of short books on pressing issues in fashion.

Slow

From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world. New York Fashion Icons is your ultimate guide to all of the key artists, musicians, writers, actors, influencers and characters who define New York style, from high end catwalks to everyday street style. Through deep-dives into their signature pieces, favourite designers, influences and impact on fashion, discover over 50 of the most fashionable New Yorkers. Written and curated by bestselling author and native New Yorker Kristen Bateman, and featuring over 100 images, this is a beautiful book of forever style inspiration.

Style legends of the iconic city

New York Fashion Icons

Showcasing the diverse and memorable architecture and interiors of Camper shoe stores worldwide, designed by such luminaries as Gaetano Pesce and Shigeru BanFounded in 1975 in Mallorca, the Spanish footwear brand Camper is a fourth generation family business. Known for its sustainable, comfortable and often playful designs, Camper is continually inspired by tradition as well as modernity. The first Camper store opened in Barcelona in 1981. Today, there are more than 400 stores around the world, each with its own personality. In 2006, the brand named its store design initiative "Camper Together" as a nod to the collaborative approach taken with the architects and designers that it commissions to design its physical spaces. Architects and designers include: Jasper Morrison, Gaetano Pesce, Nendo, Kengo Kuma, Jo Nagasaka, Fernando Amat, Müller van Severen, Jonathan Olivares, Shigeru Ban, Jaime Hayon, Alfredo Häberli, Campana Brothers, Achilles Ion Gabriel, Michele De Lucchi, Tokuyin Yoshioka, Erwan and Ronan Bouroullec, Tomás Alonso, TAF Studio, Isabel López, David Saik.

The Architecture of a Brand

Camper Together

This entirely new collection of essays picks up from the 2005 Latin American Fashion Reader to explore ideas of rupture and repair in the past and present of Latin American fashion.

The New Latin American Fashion Reader

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

Little Books of Fashion

There is one brand that is immediately recognized as the last word in luxury Swiss watchmaking - Patek Philippe. For over 180 years, the watchmaker has been creating some of the most sought-after, finely crafted and innovative models in the luxury watch market. From its origins in Geneva as an artisan business to its position today as a brand of global renown, Little Book of Patek Philippe tells the story of these masterpieces of design. One hundred images showcase every iconic model - Nautilus, Calatrava, Aquanaut, Golden Ellipse and more - and celebrity fans from Albert Einstein to Drake. Expert text reveals the brand's history, key moments and future.

The story of the iconic fashion brand

Little Book of Patek Philippe

Fashion Marketing

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