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With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Wiltshire Jo: Fashion Marketing

Fashion Marketing

Strategies, Trends and Innovation

A Practical Guide for Designers and Buyers

Textile Product Performance

From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world. New York Fashion Icons is your ultimate guide to all of the key artists, musicians, writers, actors, influencers and characters who define New York style, from high end catwalks to everyday street style. Through deep-dives into their signature pieces, favourite designers, influences and impact on fashion, discover over 50 of the most fashionable New Yorkers. Written and curated by bestselling author and native New Yorker Kristen Bateman, and featuring over 100 images, this is a beautiful book of forever style inspiration.

Style legends of the iconic city

New York Fashion Icons

Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.

Revealing Corporate Brands

A History of Fashion in 21 Cats

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You'll discover: - What makes up a brand identity - How to create guidelines for in-house and external partners - The challenges and benefits of defining and targeting specific audiences &gt;With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. 
 
You’ll discover:
 
- What makes up a brand identity
- How to create guidelines for in-house and external partners
- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing 
 
With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

An introduction to branding

More Than A Name

Creative Careers

Whether your skills are in design, making, styling, illustration, textile arts or supervision - Get Into Costume helps you bridge the gap from costume education into that vital first job in the industry. You'll learn from the highs and lows of some of the most influential costume professionals working today, including Sandy Powell OBE (Shakespeare in Love, Mary Poppins Returns and The Favourite), Jenny Beavan OBE (Mad Max: Fury Road, Cruella and Furiosa: A Mad Max Saga), Zaldy Goco (RuPaul's Drag Race, Cirque du Soleil and The Little Mermaid), as well as Dance Costume Maker Amanda Barrow. There's also hands-on advice about collaborating with directors and producers to help bring their vision to life as well as how to break down a script and storyline to establish not just what a character should wear but how and why they wear it. With the collective insight of costume designer Vin Burnham and her fellow international costume professionals, you'll be armed and ready to enter the industry with a full understanding of the different career paths available to you - and what it takes to succeed.

Design, Make and Manage for the Stage and Screen

Get Into Costume

For students ready to think outside the lines of basic blocks, this modern update to the popular and inspirational sourcebook features a redesigned step-by-step layout, new chapters on current industry trends, and photographs of new work from over 20 exciting young designers.

Pattern Cutting: The Architecture of Fashion

'Exceptionally rich, inspiring, challenging' Bernardine Evaristo | 'Something on every page that you didn't know before' Sathnam Sanghera | 'Celebrates women how they are, as they are' | Gillian AndersonOur bodies tell our story. This powerful global history of beauty by Sunday Times bestselling Brit(tish) author Afua Hirsch dismantles the colonial falsehoods that shape our sense of belonging and celebrates the pioneering stories and ideas of women from marginalised groups. 'A remarkable journey to unlearn western beauty standards and explore ancestral skin, hair and body modification rituals' Funmi Fetto, Observer'A vital, challenging account of reassessing body image beyond the colonial, patriarchal gaze' I newspaper'A generous offering, and a joy filled testimony' Nana Darkoa Sekyiamah, author of The Sex Lives of African Women

On Ancestry, Tradition and Cultural Reinvention

Decolonising My Body

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

Karl Lagerfeld, Chanel's iconic Creative Director for thirty-five years, was a cultural luminary like no other. Larger than life, Lagerfeld was legendary not only for reinventing Chanel but also for his idiosyncratic personal style and captivating life, which featured a cast of the world's most famous, fabulous and fascinating people. Not least his cat, Choupette, who herself became a fashion icon. Journalist and author William Middleton spent years working in Paris for Women's Wear Daily, W, and Harper's Bazaar. During his time there, he interviewed and socialized with Lagerfeld, coming to to see a side the elusive designer kept private from the world. In this deliciously entertaining book, Middleton takes us inside the most exclusive rooms in the fashion industry, behind the catwalk, and into a world of brilliantly talented artists, stylish socialites, and famous stars-some of the most elusive and unforgettable figures of fashion's inner circle for the past four decades.

The Extraordinary Life of Karl Lagerfeld

Paradise Now

Fashion in Action

What is cultural appropriation in fashion and how can understanding its causes, consequences and reoccurrences help us to challenge it in the future? As part of the Fashion in Action series of short books aimed at rallying readers on global issues in fashion, Benjamin Linley Wild highlights the long and complicated history of appropriation, guiding us on the pressing question of where we go next. Chapter one considers where we have been - what are the words we have used and what theories continue to frame and potentially hinder discussions about appropriation within the fashion industry? Chapter two moves on to where we are now - what does appropriation look like in the fashion industry and how can understanding this help both educators and consumers overcome the circularity of the current debates? Chapter three draws together the theories and their potential implications to unravel the riddle of appropriation and enable us to look to the future with suggested calls for action. This timely book equips readers with the tools to navigate and reshape the conversation around cultural appropriation, encouraging meaningful action for a more conscious and inclusive fashion industry.

Appropriation

An exploration of the ways dress and dressed appearance have been used to express identity.

Dress as Biography

Fashion Marketing

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