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With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Wiltshire Jo: Fashion Marketing

Fashion Marketing

Strategies and Innovative Practices for Brand Positioning

Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.

Understanding the Strategic Process

Managing Digital Transformation

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Flesh

Stickerbomb Sneakers

A Fashion Revolutionary

Vivienne Westwood

From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world. New York Fashion Icons is your ultimate guide to all of the key artists, musicians, writers, actors, influencers and characters who define New York style, from high end catwalks to everyday street style. Through deep-dives into their signature pieces, favourite designers, influences and impact on fashion, discover over 50 of the most fashionable New Yorkers. Written and curated by bestselling author and native New Yorker Kristen Bateman, and featuring over 100 images, this is a beautiful book of forever style inspiration.

Style legends of the iconic city

New York Fashion Icons

Practical Constructions for Designers and Makers

Folded Paper Geometry

Little Books of Fashion

There is one brand that is immediately recognized as the last word in luxury Swiss watchmaking - Patek Philippe. For over 180 years, the watchmaker has been creating some of the most sought-after, finely crafted and innovative models in the luxury watch market. From its origins in Geneva as an artisan business to its position today as a brand of global renown, Little Book of Patek Philippe tells the story of these masterpieces of design. One hundred images showcase every iconic model - Nautilus, Calatrava, Aquanaut, Golden Ellipse and more - and celebrity fans from Albert Einstein to Drake. Expert text reveals the brand's history, key moments and future.

The story of the iconic fashion brand

Little Book of Patek Philippe

Hats! is an exploration of headwear from around the world. Divided into four parts reflecting the key reasons why we make and wear hats - Practical, Symbolic, Aesthetic and Transformative - the book covers a broad range of iconic headgear from firemen's helmets to beautiful traditional lace Mantillas from Spain, to bionic visors worn by celebrities. Drawing on various collections and in particular the archives of the Culture Trust, which boasts 'the most complete collection of hats and headwear in the world, as well as contributions from today's most inspiring milliners, this compendium is a fantastic resource for accessory designers, as well as a perfect gift for hat lovers.

Hats!

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Fashion Marketing

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