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With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Wiltshire Jo: Fashion Marketing

Fashion Marketing

Strategies, Trends and Innovation

The first book to combine the approaches of business and global history to analyse the development of the fashion industry from the mid-19th century onwards, to offer a new perspective on the history of the global fashion business.

Global Fashion Business since 1850

Capitalism’s Favorite Child

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

Practical Constructions for Designers and Makers

Folded Paper Geometry

Illustrated History in 21 Animals

A History of Fashion in 21 Cats

Louis-René Boquet Between Tradition and Reform

Performance Costume in 18th-Century France

An illuminating exploration of fashion philosophy told by the brilliant Alessandro Michele, Creative Director of Gucci, and Emanuele Coccia, one of the most distinguished contemporary philosophers.

An illuminating exploration of fashion philosophy told by the brilliant Alessandro Michele, Creative Director of Gucci, and Emanuele Coccia, one of the most distinguished contemporary philosophers.

Untitled

Fashion in Action

The first book to a present a 'slow' approach to fashion as an ethical strategy, past, present and future, part of the 'Fashion in Action' series of short books on pressing issues in fashion.

Slow

Dress and Fashion Research

Sustainable Fashion, Migrants, Embroidery: Ateliers of 'Social Integration' tells of community-led 'solidarity ateliers' engaged in sewing and embroidery activities which, in the Global North and Global South, are providing a vital alternative to neoliberal and neo-colonial fashion paradigms. On encountering several ateliers solidaires/sartorie sociali during her immersive fieldwork, for which she travelled to Morocco and Southern Italy, and contrasting her findings with her knowledge of parallel and analogous initiatives in London, Alessandra Lopez y Royo suggests that despite their different outlook and approach these ateliers can be inscribed within an ever-growing economy of solidarity and sharing. With a uniquely combined focus on sustainability, fashion and migration, Lopez y Royo examines how the ateliers foreground a powerful social inclusion agenda, encouraging migrants (and refugees) to collaborate, exchange knowledge, and foster communities on a level playing field with locals. Questioning widely accepted notions of 'empowerment' and 'social integration', and drawing on her background in archaeology and material culture studies, Lopez y Royo uses micro-studies to illuminate a broader path to a more inclusive, sustainable, and socially conscious industry, presenting a fresh perspective on repurposing and upcycling. In a world grappling with the need to shift away from fast fashion's wasteful practices, this thought-provoking exploration shows how slow-growth 'solidarity ateliers' can challenge the widely accepted notions of both 'fashion' and 'social integration'.

Ateliers of 'Social Integration'

Sustainable Fashion, Migrants, Embroidery

Dress and Visual Culture in 1920s and 1930s America

Documenting Fashion

What is cultural appropriation in fashion and how can understanding its causes, consequences and reoccurrences help us to challenge it in the future? As part of the Fashion in Action series of short books aimed at rallying readers on global issues in fashion, Benjamin Linley Wild highlights the long and complicated history of appropriation, guiding us on the pressing question of where we go next. Chapter one considers where we have been - what are the words we have used and what theories continue to frame and potentially hinder discussions about appropriation within the fashion industry? Chapter two moves on to where we are now - what does appropriation look like in the fashion industry and how can understanding this help both educators and consumers overcome the circularity of the current debates? Chapter three draws together the theories and their potential implications to unravel the riddle of appropriation and enable us to look to the future with suggested calls for action. This timely book equips readers with the tools to navigate and reshape the conversation around cultural appropriation, encouraging meaningful action for a more conscious and inclusive fashion industry.

Appropriation

An incisive look at the concept of failure in the history of fashion design and the contemporary global fashion system, part of the 'Fashion in Action' series of short books on key fashion issues.

Failure

Fashion Marketing

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