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With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Wiltshire Jo: Fashion Marketing

Fashion Marketing

Strategies, Trends and Innovation

From Carrie Bradshaw to Grace Jones, and from Nicki Minaj to Blair Waldorf, New York is the fashion 'it girl' capital of the world. New York Fashion Icons is your ultimate guide to all of the key artists, musicians, writers, actors, influencers and characters who define New York style, from high end catwalks to everyday street style. Through deep-dives into their signature pieces, favourite designers, influences and impact on fashion, discover over 50 of the most fashionable New Yorkers. Written and curated by bestselling author and native New Yorker Kristen Bateman, and featuring over 100 images, this is a beautiful book of forever style inspiration.

Style legends of the iconic city

New York Fashion Icons

For students ready to think outside the lines of basic blocks, this modern update to the popular and inspirational sourcebook features a redesigned step-by-step layout, new chapters on current industry trends, and photographs of new work from over 20 exciting young designers.

Pattern Cutting: The Architecture of Fashion

An exploration of the ways dress and dressed appearance have been used to express identity.

Dress as Biography

'Exceptionally rich, inspiring, challenging' Bernardine Evaristo | 'Something on every page that you didn't know before' Sathnam Sanghera | 'Celebrates women how they are, as they are' | Gillian AndersonOur bodies tell our story. This powerful global history of beauty by Sunday Times bestselling Brit(tish) author Afua Hirsch dismantles the colonial falsehoods that shape our sense of belonging and celebrates the pioneering stories and ideas of women from marginalised groups. 'A remarkable journey to unlearn western beauty standards and explore ancestral skin, hair and body modification rituals' Funmi Fetto, Observer'A vital, challenging account of reassessing body image beyond the colonial, patriarchal gaze' I newspaper'A generous offering, and a joy filled testimony' Nana Darkoa Sekyiamah, author of The Sex Lives of African Women

On Ancestry, Tradition and Cultural Reinvention

Decolonising My Body

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

This opulent publication, dedicated to the house of Chanel and its creations as reported in Vogue, features iconic illustrations and photography from throughout the magazine's history and across its international editions.

Chanel in Vogue

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

Little Books of Fashion

The story of the iconic jewellery brand

Little Book of Cartier

There is one brand that is immediately recognized as the last word in luxury Swiss watchmaking - Patek Philippe. For over 180 years, the watchmaker has been creating some of the most sought-after, finely crafted and innovative models in the luxury watch market. From its origins in Geneva as an artisan business to its position today as a brand of global renown, Little Book of Patek Philippe tells the story of these masterpieces of design. One hundred images showcase every iconic model - Nautilus, Calatrava, Aquanaut, Golden Ellipse and more - and celebrity fans from Albert Einstein to Drake. Expert text reveals the brand's history, key moments and future.

The story of the iconic fashion brand

Little Book of Patek Philippe

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Fashion Marketing

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