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Mattson C: Digital Overwhelm

Digital Overwhelm

Da es DIE Wirtschaftspsychologie noch nicht gibt bzw. nur Teilbereiche sehr intensiv, aber aussschließlich aus der Rationalitätsperspektive abgedeckt werden, verfolgt der Autor einen sehr interdisziplinären Ansatz, um den Erkenntnishorizont der BWL zu erweitern. Das Lehrbuch ermöglicht die Sensibilität und das Verstehen in die sozialpsychologischen Phänomene eines Wirtschaftsbetriebs. Auch neue Verbindungen werden systematisch erfasst (Psychoanalyse und BWL, Hirnforschung und BWL, Energie und BWL). Jedes Kapitel enthält praktische Beispiele, Fragestellungen, Aufgaben und Literaturempfehlungen.

BWL und VWL aus sozialpsychologischer Sicht

Grundlagen der Wirtschaftspsychologie

The Life-Changing Power of Making Do

The Jugaad Mindset

With the frequent and rapid advancements in technology, businesses are increasingly vulnerable to sophisticated cyber attacks. This accessible guide provides small business owners and non-technical managers with a framework for responding to cyber-attacks in real time. Designed as a practical incident response for businesses without dedicated IT security teams, Preparing for and Dealing with Cyber Threats can be used during an actual crisis. From recognizing the early warning signs, through to recovering and building long-term resilience for your business, Stephen Dunn guides you through the complete incident response journey and demonstrates how readers can transfer these skills into other areas of their business. Each chapter provides actionable templates, checklists and design-making frameworks that are designed to work when readers are under extreme stress. With templates and geography-specific information provided in appendices, this is your one-stop resource for preparing your business to tackle cyber attacks, and to provide your team with the skills to prevent them going forward.

A non-technical guide to navigating a cyber attack

Preparing for and Dealing with Cyber Threats

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

Enhancing Food Security and Sustainability

Rice Processing and Technology

Corporatism and Neoliberalism in a Global Era

The World Economic Forum and COVID-19

Pushing the Envelope Outside the Box

The old playbook is dead. We have entered an era defined by non-linear dynamics, where AI startups outpace trillion-dollar giants and a single digital token reshapes financial reality overnight. In All Swans Are Black, economic historian Dror Poleg argues that unpredictable, high-impact events are no longer the exception, but the rule. Poleg explains how the shift from tangible factories to intangible assets like software and stories has fractured the relationship between effort and reward. To navigate this chaos, he provides a practical toolkit for a world where nobody knows anything: <ul><li>Leave slack: Maintain flexibility to survive downturns while staying ready for sudden upside.</li><li>Make asymmetrical bets: Lean toward actions where the cost of failure is low but the potential reward is uncapped.</li><li>Find patterns: Stop overanalysing why things happen and start identifying the recurring patterns that actually drive results.</li><li>Stay hungry: Assume that whatever helped you get ahead today will not be enough to keep you there tomorrow.</li></ul> Blending rigorous research with his experience as a combat veteran, executive and tech founder, Poleg shows you how to stop trying to predict the future, and instead learn to start flourishing within its uncertainty.

The New Rules of Wealth, Work and Power

All Swans Are Black

In collaboration with JVL Media—a captivating exploration of why many high-performing Black business leaders attribute their transformational leadership qualities to their experiences growing up in the Black Church and how we can foster these skills in younger generations despite waning church attendance.The Black church in the U.S. has long been a “one-stop shop” for developing Black leaders, teaching them many of the qualities required to lead effectively in today’s ultra-competitive, digital, and swiftly transforming corporate world. Many high-performing Black leaders benefited from their experiences growing up in this cultural institution steeped in rich history.Merging cultural study with applied neuroscience and tenets of positive psychology, L. Michelle Smith dissect how these qualities are demonstrated by leaders across industries, from resiliency to their sense of undeniable purpose, their ability to build community and collaborative environments, the delivery and language of their speaking style to their unique leadership flair. She reveals how this historic institution has served as a timeless wellspring of leadership development, empowerment, and cultural preservation and ultimately, is Black leaders’ “secret sauce.”Call and Response also explores whether the Black Church will be able to continue to ingrain these skills in future generations. Smith examines how cultural shifts have resulted in a decline in church attendance, how online attendance has risen since the Covid pandemic, and finally, how Black leaders may—or may not—be passing these traditions down to their children.

10 Leadership Lessons from the Black Church

Call and Response

Business Ethics

Many existing textbooks in behavioural finance take only the perspective of users of financial information, but ignore the implications of judgments during the preparation of financial information. This book uses a holistic approach in examining behavioural accounting and bridges this gap.The book begins by introducing the current knowledge in the emerging area of behavioural accounting and also covers the entire spectrum from the preparation of financial information, auditing, and ultimately, to the interpretation and application of financial information of external users. The comprehensive overview of human elements in accounting makes this book an invaluable resource.

Behavioural Accounting

A Leadership Manifesto for Delivering Results Under Pressure

Figure It the F*ck Out

Digital Overwhelm

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