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Gesamtkatalog

Catalogue complet

This PDF was produced prior to the implementation of current accessibility best practices. It supports searchable and selectable text. It may or may not include elements such as described non-text con

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Economics (German Language)

Mirco Hillmann

Das 1x1 der Unternehmenskommunikation

Ein Wegweiser für die Praxis

&lt;p&gt;Grundlagen der Unternehmenskommunikation.- Kommunikation mit wichtigen Bezugsgruppen.- Spezielle Felder der Unternehmenskommunikation.- Checklisten, Glossar und Ansprechpartner.&lt;/p&gt;

Dein Comic-Workshop in Buchform - Comic zeichnen lernen Schritt für Schritt!
 
 Mit diesem Buch wirst du zum 
 Comic-Profi
 ! Die Seiten sind gefüllt mit 
 Zeichentipps
 , Schritt-für-Schritt-Anleitungen und kreativen Übungen, mit denen 
 Kinder und Jugendliche eigene Comics gestalten
 und Geschichten erfinden können. Du lernst alles, was Comics ausmacht - vom 
 Charakterdesign
 über 
 Sprechblasen und Soundeffekte
 bis hin zum 
 Panel-Aufbau
 . So erfährst du, wie du 
 spannende Szenen
 zeichnest, 
 Figuren lebendig wirken
 lässt und verschiedene 
 Comic-Stile
 &nbsp;ausprobieren kannst.&nbsp;
 
 Praktische Übungen und leere Comic-Panels im Buch helfen dir, dein 
 Wissen direkt anzuwenden
 . Egal ob du Superhelden-Comics, lustige Geschichten oder Fantasy-Comics zeichnen willst - mit diesem Buch findest du 
 unendlich viele Ideen und Inspiration
 . Bei kreativer Flaute helfen dir die 
 Comic-Baukästen
 mit witzigen, zufälligen Vorschlägen für Figuren, Orte und Handlungen.&nbsp;
 BANG! SMASH! WOW! Mach dich bereit und werde selbst zum Comic-Profi!Das erwartet dich:
 <ul><li>Grundlagen zu Zeichenstil, Figuren und Storytelling
 </li><li>Tipps zu Charakterdesign, Soundeffekten und Szenen
 </li><li>kreative Übungen und Vorlagen zum Ausprobieren
 </li><li>leere Comic-Panels&nbsp;zum Selbstgestalten
 </li><li>Geschichten-Generator zur Inspiration
 </li><li>Altersempfehlung: ab 9 Jahren
 </li>
 </ul>

Workshop zum Sofort-Loslegen – Figuren, Panels, Effekte

Zeichne deine eigenen Comics

Essentials

Dieses essential bietet eine grundlegende Einordnung zu Corporate Activism – dem gesellschaftlichen oder politischen Engagement von Unternehmen – und zeigt, wie eine wirksame Verankerung in der Organisation gelingt. Denn Unternehmen stehen immer mehr unter Druck, gesellschaftlich Position zu beziehen. Corporate Activism eröffnet dabei Chancen, birgt aber auch Risiken, weshalb ein sensibles strategisches Vorgehen erfolgsentscheidend ist. Der Autor erläutert, welche Formen – von Brand und Shareholder Activism über CEO und Employee Activism bis hin zu Customer Activism – existieren und wie sich Unternehmen entlang der 17 Sustainable Development Goals positionieren können. Er bietet theoretische Grundlagen und praxisnahe Empfehlungen, um gesellschaftliches Engagement überzeugend in die Tat umzusetzen.

Einordnung, Motive, Umsetzung

Corporate Activism: Wenn Unternehmen sich engagieren

Little People, Big Dreams

Part of the bestselling Little People, BIG DREAMS series, Cristiano Ronaldo tells the inspiring story of a young boy from the Portuguese island of Madeira who became one of the world's greatest footballers.

Cristiano Ronaldo: Volume 143

Nichts treibt Werbetreibende und deren Auftraggebenden mehr um als die Frage: Was bringt meine Werbung eigentlich?
Die im vorliegenden Buch versammelten Cases stehen für die nachweislich erfolgreichsten Kampagnen des Jahres und liefern somit anschaulich Antworten auf die Frage nach der höchstmöglichen Marketing-Effektivität - sowohl für viele Kommunikationsanlässe als auch mit Blick auf unterschiedliche Branchen.
In diesem Buch finden Marketers und Kommunikationsagenturen
¿ Statements von führenden CMOs und Marketingexpert:innen zu Herausforderungen, Trends und Strategien rund um Marketing-Effektivität,
¿ Effectiveness Guidelines, mit denen Kampagnen von Anfang an mit Blick auf Wirksamkeit geplant werden können,
¿ viele Branchen-Insights 
¿ und zahlreiche aktuelle mit dem Effie Award ausgezeichnete Business Cases.

Menschen aus der Praxis und der Wissenschaft geben zudem wertvolle Infos und Werkzeuge zum Thema Marken-Effektivität an die Hand.

Die erfolgreichsten Kampagnen des Jahres – Edition 2026 (Effie Awards)

Unlocking Marketing Genius

Are you a sage on the stage--or a guide on the side? Good leaders are one. Great leaders are both.In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn't only about spotlighting yourself--it's also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.At the heart of Choy's approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal--to win trust, inspire change, or unlock new opportunities--but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them, the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn't just about telling better stories. It's about building a new way of seeing, connecting, and leading

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

NAMED A MOST ANTICIPATED BOOK OF THE YEAR BY TIME, NPR, OPRAH DAILY, KIRKUS REVIEWS, DEBUTIFUL AND MORE! “In equal measure compelling and heart wrenching. ” —Claire Messud “Overwhelming and exquisite–in a word, sublime.” —Namwali Serpell “A novel of remarkable delicacy and power.”—Katie Kitamura An intense, atmospheric novel about the devastating power of friendship, set against the backdrop of two cataclysmic events After Marissa loses her mother at six, the most intimate relationship of her life begins. Her marine biologist father, determined to channel his grief into completing his wife’s research, whisks her across the globe to Thailand. There she meets Arielle, and a fairytale friendship takes hold. During the week, the girls live at the resort owned by Arielle’s parents; on the weekends they join the tight-knit community of researchers on a nearby island. Together the girls discover the fragile wonders of its reefs, forests, and beaches. Together they learn to dive into the deep, holding their breath for minutes at a time, as effortlessly synchronized as the manta rays they come to know by name. Together they learn to swim their way out of danger. But then comes a wave Arielle can’t outpace, leaving Marissa gutted with loss. Years later, Marissa is back in New York, adrift and haunted by the memory of her friend. Over the course of two fateful days, as another cataclysm approaches the city and the past comes flooding back, she discovers how to sustain herself in a precarious world.

A Novel

Under Water

A SHORT COURSE IN NLP BASICS. 7 Lessons in&nbsp;Neuro-Linguistic Programming&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is. * Lesson 1: What is neuro-linguistic programming? * Lesson 2: Identify empowering and limiting beliefs * Lesson 3: Recognize how we represent information to ourselves * Lesson 4: Use precision questions to find out what people mean * Lesson 5: Identify different communication filters * Lesson 6: Use the six levels of change and reframing * Lesson 7: Increase your options Explore the main themes and ideas in NLP, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Neuro-Linguistic Programming&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Neuro-Linguistic Programming in 7 Steps

7 Lessons in NLP

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

<div>&nbsp;Learn about the story of William Shakespeare, the incredible playwright and poet who shaped the world of literature.&nbsp; &nbsp; Little William grew up during the Tudor era, a time long before TV or movies. But then, as now, there was storytelling, and William loved to create new stories.&nbsp; &nbsp; After getting married to his wife Anne, William moved to London to seek his fortune. He joined a theatre there and acted on stage alongside writing his own plays.¿&nbsp; &nbsp; His work is some of the most famous literature of all time, loved and performed across the world to this day. From the romance of Romeo and Juliet and the drama of Macbeth, to the farce of A Midsummer Night’s Dream and the comedy of Much Ado About Nothing, his works explore an enormous range of emotion, each with their own lessons about the human experience.¿&nbsp; &nbsp; As the book follows Shakespeare’s journey, young readers will see how his imagination and curiosity helped him to write incredible tales. They will learn of the challenges he faced in pursuing his dreams, the joy of performing and the excitement of seeing his plays come alive on stage. The story also highlights his creativity in capturing different human emotions, from love and jealousy to humour and magic, showing how he became the storyteller we still celebrate today.&nbsp; &nbsp; A truly timeless, iconic figure, William Shakespeare forever changed language and culture with his incredible gift for literature.&nbsp; &nbsp; This powerful book is complete with captivating illustrations and¿extra facts at the back, including a biographical timeline and a detailed profile of his life.&nbsp; &nbsp; Little People, BIG DREAMS is a bestselling biography series for kids that explores the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream.&nbsp; ¿&nbsp; This empowering series of books offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. With rewritten text for older children, the treasuries each bring together a multitude of dreamers in a single volume. You can also collect a selection of the books by theme in boxed gift sets. Activity books and a journal provide even more ways to make the lives of these role models accessible to children.&nbsp; &nbsp; Inspire the next generation of outstanding people who will change the world with Little People, BIG DREAMS!&nbsp;</div>

William Shakespeare: Volume 142

Reputation and communication strategies for executives

Scandals and crises

Dieses Buch bietet Chief Financial Officers (CFOs), Investor Relations Officers (IROs) und Kommunikationsverantwortlichen börsennotierter Unternehmen eine umfassende Anleitung, wie sie LinkedIn strategisch für ihre Finanzkommunikation und Ihr Personal Branding nutzen können. Es zeigt praxisnah, wie Führungskräfte ihre Sichtbarkeit erhöhen, Thought Leadership aufbauen und durch gezielte Inhalte Investoren und Analysten ansprechen. Mit detaillierten Schritt-für-Schritt-Anleitungen und Best Practices aus der Finanzwelt wird verdeutlicht, wie LinkedIn als zentrales Instrument für Echtzeit-Kommunikation und Transparenz eingesetzt werden kann. Die Leser lernen, ihre persönliche Marke zu stärken, Reichweite zu generieren und vertrauensvolle Beziehungen zu ihren Stakeholdern aufzubauen.

Das 1x1 der Unternehmenskommunikation

Autres titres sur ce thème