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Das Gupta Ananda: Corporate
Communication and Sustainable Developme

Corporate Communication and Sustainable Development

A Global Perspective

CRESC

Shanghai actively uses culture to promote itself as a global city. This book explores how this has been conceived and pursued, and what questions it raises for notions of 'culture' and 'economy' as understood in the West. If theoretical work around the 'cultural economy' has problematized these two, this book locates these debates empirically in a non-western metropolis.

Red Creative: Culture and Modernity in China

Focusing on social types during the July Monarchy, Pauline de Tholozany argues that the popularity of typologies in France participated in the construction of a national ideal conceived as a sum of individual parts. Tholozany shows that types such as the dandy, flâneur, and grisette abounded in plot-riven literary genres and in journalistic sketches, signaling a fear of obsoleteness that continually evolving printing technologies cast on social thought, thereby inaugurating a new way of thinking about society.

The (Un)Making of National Identity in France

Social Types in Nineteenth-Century French Literature and Journalism

The Radical Imagination

Since its initial 2011 publication, Theory from the South has stimulated a new field of inquiry from leading scholars, while world developments have escalated and supported its original thesis of how "Euroamerica has evolved toward Africa." Not least of these is the many resemblances of the Trump presidency to that of Jacob Zuma, transformations in the nature of many of the world's Northern democracies, the rise of populist politics, the intensifying hold of private capital over functions of the state, sharpening inequalities, and the transformation of labor. In a new chapter for this expanded edition, the Comaroffs extend their theorizing around and beyond these new developments. Critique and discussion by several prominent commentators round out this new edition: Achille Mbembe, James Ferguson, Ato Quayson, Srinivas Aravamudan, and Juan Obarrio.

Theory from the South, Revisited

Earthscan Conservation and Development

This book focuses on human-elephant encounters and relationships, showing how these have been politicized and pose challenges for rural development and conservation. It draws from a sustained ethnography of human-elephant conflict and co-operation in India to address key questions at the interface of biodiversity conservation, animal and development geographies.

Encounters, Spaces and Politics

Elephant Conservation and Society in India

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

Marketing Communications in Tourism and Hospitality

The birth of new nations, independent democracies, the defeat of settler colonialism, the unprecedented growth of cities from Lagos to Cairo; the African continent is booming. So why do myths about underdevelopment, unproductive land and unfounded concerns about overpopulation remain?In a groundbreaking new study of Africa's developmental history, economist Joe Studwell debunks long-held views about the continent's presumed resistance to growth, charting monumental changes in government, demography and asset management. Considering everything from settler colonialism to soil conditions, mineral extractivism to disease development and eradication, and across case studies from Rwanda to Botswana, Studwell persuasively argues that the seizing back of land, people and states across Africa, has also been the seizure of mass economic development. From slavery to independence and beyond, this is the definitive account of the world's second largest continent - and an optimistic look to its future.

Success and Failure on the World's Last Developmental Frontier

How Africa Works

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

This book analyses the right to water and sanitation at both the international level and national levels. At a national level the book examines the law in India relating to both recognition and realisation of the rights. The book considers the complex legal framework in place at the union and state level for the realisation of the rights.

The Case of India

Realizing the Right to Water and Sanitation at the International and National Levels

Corporate Communication and Sustainable Development

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