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Gesamtkatalog

Catalogue complet

Das Gupta Ananda: Corporate
Communication and Sustainable Developme

Corporate Communication and Sustainable Development

A Global Perspective

Pakistan Under the Shadow of Indo-Afghan Geopolitics

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

New Frontiers in Regional Science: Asian Perspectives

This book focuses on a very important and still controversial topic in Japan, namely, whether a future exists for Japanese farmers, especially rice-producing farmers. Dealt with here is the prospect along with a personal view of the course that Japanese agriculture should follow, that is, a prescription for enriching the international competitiveness of the agricultural sector, especially rice production, in a more market-oriented economy. Toward restoration of Japanese agriculture, prescriptions are pursued from different aspects. One is the planting schedule of various farm products at the micro level such as the crop rotation system, derived from the mixed-integer dynamic programming model. Another is a macroeconomic policy to enhance the export of the restored 2 million tons of rice by the abolition of the policy of reducing rice acreage-a policy considered unreasonable by some. The path that agriculture in Japan should take has been argued by scholars and experts in related fields. However, no argument has been based on scientific and objective proof. Some applications of mixed-integer dynamic programming model are shown, which are very useful for policy makers as well as graduate students in the field of economic policy (esp. regional &amp; dynamics) and dynamic agricultural planning (esp. planting &amp; comprehensive management).

Resuscitation in the Liberalized Competitive Market

Macroeconomic Policy for Rice Agriculture in Japan

Contemporary Management Practices

In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its demonstration of how companies can thrive by integrating sustainability into their core marketing strategies, it is designed for businesses who are looking to grow responsibly in emerging markets. Divided into two parts - 'Consumer-Driven Marketing Strategy' and 'Purpose-Driven Marketing Strategy'-it emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers. What makes this book unique is its focus on practical solutions tailored to emerging markets, where cultural, social, and environmental factors create both challenges and opportunities. Covering sectors like manufacturing and retail, it demonstrates how sustainability and smart marketing decisions can work together to drive long-term success. This is an essential resource for building a profitable, future-ready business aligned with global values. Part of the Contemporary Management Practices series, this book will be useful to academics, research scholars, and industry practitioners who are interested in marketing, business strategy, sustainability, and environmental management, marketing management, sustainable business, consumer behaviour, business environment, strategic management, strategic marketing, and green marketing.

Navigating Marketing Decisions for Sustainable Growth

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

The birth of new nations, independent democracies, the defeat of settler colonialism, the unprecedented growth of cities from Lagos to Cairo; the African continent is booming. So why do myths about underdevelopment, unproductive land and unfounded concerns about overpopulation remain?In a groundbreaking new study of Africa's developmental history, economist Joe Studwell debunks long-held views about the continent's presumed resistance to growth, charting monumental changes in government, demography and asset management. Considering everything from settler colonialism to soil conditions, mineral extractivism to disease development and eradication, and across case studies from Rwanda to Botswana, Studwell persuasively argues that the seizing back of land, people and states across Africa, has also been the seizure of mass economic development. From slavery to independence and beyond, this is the definitive account of the world's second largest continent - and an optimistic look to its future.

Success and Failure on the World's Last Developmental Frontier

How Africa Works

Contemporary World Issues

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

A Reference Handbook

Advertising in America

Renowned economist Josh Ryan-Collins provides the ideal pedagogical resource for anyone concerned with the major role central banks play in shaping all of our economic opportunities and daily lives. This book provides a concise, authoritative overview of the history and stated purpose of central banks. With critiques of principles and actions that have emerged since the 2008 crash, Ryan-Collins's own and others' proposals offer a solution of how to reform them. In a clear, easy-to-follow structure, it offers historical-normative descriptions of the evolution and role of central banks alongside "myth-busting" chapters explaining the salient critiques of, and proposed alternatives to, principles at the heart of central-bank thinking. Along the way, it covers the major issues preoccupying critical central banking studies and political economics today, including housing inequalities, climate change, digital currencies, and the potential impact of artificial intelligence.

Financial Policy for an Age of Polycrisis

Rethinking Central Banking

This book aims to analyze the theoretical and practical aspects of ESG transformation in the insurance sector, including assessment of the role of environmental, social and corporate factors in risk management, increasing sustainability, and developing insurance companies. It intends to show the relationship between how the ESG principles implementation can help strengthen investor and consumer confidence, increase the financial institutions' sustainability, and improve the overall socio-economic climate in countries with transition economies.The book examines the specific dynamics of the insurance industry development in Uzbekistan, including legislative initiatives, market mechanisms, and government regulation that may affect the integration of ESG approaches into the practice of insurance organizations. Ultimately, it proposes practical solutions for the successful implementation of ESG transformation in the context of a transition economy.

Esg In The Insurance Markets Of Central Asia: Lessons From Uzbekistan

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

Changing the World by Design

The New Design Agenda

CSR, Sustainability, Ethics & Governance

This book addresses several relevant questions that keep coming up as the media sector develops and changes. Although the field of media is multifaceted, it is still dominated by very large commercial interests. The multitude of platforms, devices, formats, and technologies spread across different market segments, are often controlled within the same value and supply chain, are diagonally integrated, and are tightly regulated by a set of changing and evolving community rules.
Therefore, this book discusses a wide range of issues related to notions of media in various corporate, independent, and operational contexts of ethics, ownership, authorship, originality, trustworthiness, economic, social, and even environmental sustainability.
In this context, the book considers the notion of sustainability and social responsibility in media contexts from a variety of new, unbiased, and diverse perspectives, making it valuable for researchers and practitioners.

Media Perception and Environmental Impact in the 21st Century

Sustainability and Social Responsibility of the Media and in the Media

Corporate Communication and Sustainable Development

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