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Das Gupta Ananda: Corporate
Communication and Sustainable Developme

Corporate Communication and Sustainable Development

A Global Perspective

The Routledge Human Development and Capability Debates

This book provides readers with an accessible global introduction to how the capability approach to human development can be used in the field of education. Written by a seasoned expert in the field, this book will be of interest to students and researchers, as well as to practitioners, NGOs, and charities working in education and development.

This book provides readers with an accessible global introduction to how the capability approach to human development can be used in the field of education. Written by a seasoned expert in the field, this book will be of interest to students and researchers, as well as to practitioners, NGOs, and charities working in education and development.

Education, Human Development and the Capability Approach

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

New Frontiers in Regional Science: Asian Perspectives

This book integrates diversified disciplines, research approaches, and methodologies of area studies, regional economic development, and regional science. With its huge population, China has accomplished rapid economic growth since the 1990s, although the significant income gap among regions and individuals has become a serious problem for its society. China's accession to the WTO in 2001 has had various influences on the entire food system, from agriculture to consumers, through the food manufacturing and distribution industries. The changes in the Chinese food system are considered to have also affected the agriculture and food industries in Asian countries where economic interdependence has been promoted in past decades. The author argues these issues based on interdisciplinary and multi-disciplinary methods and approaches and has successfully derived empirical and theoretical results that are rich in policy implications. The topics addressed include food security and sustainability of agriculture especially in the suburbs of big cities; poverty reduction in rural agricultural areas amidst prosperity in urban and coastal areas; regional networks and international trade of the food industry in East Asia; creation of innovative knowledge and human capital for clustering of the agro-food sector; regional development strategy; and international cooperation. The book is interesting for researchers in the field, especially for those who are concerned with the food system that has been changed dynamically in the past two decades, and it is informative, as well, for practitioners who are engaged in related business.

Clarifies the dynamism of China’s agro-food system centering on the issue of food security Integrates and advances diversified existing principles, disciplines, research approaches, and methodologies Provides materials, methods, ideas, and theories for understanding the changes in China’s agro-food sector

Global Trends and Dynamism of China's Agro-Food System

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

Marketing Communications in Tourism and Hospitality

This book analyses the right to water and sanitation at both the international level and national levels. At a national level the book examines the law in India relating to both recognition and realisation of the rights. The book considers the complex legal framework in place at the union and state level for the realisation of the rights.

This book analyses the right to water and sanitation at both the international level and national levels. At a national level the book examines the law in India relating to both recognition and realisation of the rights. The book considers the complex legal framework in place at the union and state level for the realisation of the rights.

The Case of India

Realizing the Right to Water and Sanitation at the International and National Levels

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

The Radical Imagination

Since its initial 2011 publication, Theory from the South has stimulated a new field of inquiry from leading scholars, while world developments have escalated and supported its original thesis of how "Euroamerica has evolved toward Africa." Not least of these is the many resemblances of the Trump presidency to that of Jacob Zuma, transformations in the nature of many of the world's Northern democracies, the rise of populist politics, the intensifying hold of private capital over functions of the state, sharpening inequalities, and the transformation of labor. In a new chapter for this expanded edition, the Comaroffs extend their theorizing around and beyond these new developments. Critique and discussion by several prominent commentators round out this new edition: Achille Mbembe, James Ferguson, Ato Quayson, Srinivas Aravamudan, and Juan Obarrio.

Since its initial 2011 publication, Theory from the South has stimulated a new field of inquiry from leading scholars, while world developments have escalated and supported its original thesis of how "Euroamerica has evolved toward Africa." Not least of these is the many resemblances of the Trump presidency to that of Jacob Zuma, transformations in the nature of many of the world’s Northern democracies, the rise of populist politics, the intensifying hold of private capital over functions of the state, sharpening inequalities, and the transformation of labor. In a new chapter for this expanded edition, the Comaroffs extend their theorizing around and beyond these new developments. Critique and discussion by several prominent commentators round out this new edition: Achille Mbembe, James Ferguson, Ato Quayson, Srinivas Aravamudan, and Juan Obarrio.

Theory from the South, Revisited

Why is a circular economy important for business students to know? What can businesses do to become more circular? How can businesses manage circular transitions and integrate better and sustainable practices into their processes? The Circular Economy is the textbook postgraduate and final-year undergraduate students need to address these questions while studying on Circular Economy and Sustainable Business courses. This textbook looks at integrating circular economy principles and metrics within key aspects of business including: storytelling, financial planning and reporting, operations and supply chain management all within four parts: - Part 1 - Planning: A Strategic Approach to Circular Economy - Part 2 - Organising: Mobilising resources and Coordinating Core Activities - Part 3 - Leading: Creating Enablers and Favourable System Conditions &gt;As more companies work to become more sustainable, specific planning, measuring and strategies will need to be embedded to ensure a smooth transition. Students studying circular economy will need to know the theories, and will also need to know how to apply theory into practice within the workplace. With this textbook, understand the key theories, strategies and applications of circular economy and how to manage circular transitions within an organization's core functions, through various real-world examples from Ikea, Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger. This textbook also has online resources including lecturer slides and a lecturers' manual.

Strategies and Principles for Responsible Businesses

The Circular Economy

Corporate Communication and Sustainable Development

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