Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
mars 2024, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-241221-4
Taylor and Francis
978-1-03-241221-4
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
mars 2024, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-241221-4
Taylor and Francis
978-1-03-241221-4
Autres titres de la collection: Routledge Studies in Marketing
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Competence, Rights and Protection
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Digital Ownership and Consumption
Visions of Web3 and the NFT Experiment in Digital Uniqueness
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International Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
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Digital Currency and Consumption
The Meaning of Money in an Era of Digital Currency
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Interfaith Marketing
A Cross-Religious Approach
Taylor and Francis, 2026
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Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
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Storytelling in Marketing and Brand Communications
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Marketing and Gamification
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Marketing in Developing Nations
Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Taylor and Francis, 2026
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Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
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Visual Methods in Marketing and Consumer Research
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The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
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