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Corporate Branding in Logistics and Transportation
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Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues
Buch (gebunden)ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

März 2024, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-241221-4

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The Meaning of Money in an Era of Digital Currency
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Interfaith Marketing
A Cross-Religious Approach
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Digital Advertising, Disinformation and Fake News on Social Media
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Transformative Research in the Time of AI
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