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Consumer Ethnocentrism, Country of Origin and Marketing
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Consumer Ethnocentrism, Country of Origin and Marketing

Food Market in Poland
Livre (broché)env. 70.00 CHF
livrable dans env. 10-20 jours

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

mai 2024, env. 336 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-226902-3

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