Consumer Ethnocentrism, Country of Origin and Marketing
Food Market in Poland
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
mai 2024, env. 336 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-226902-3
Taylor and Francis
978-1-03-226902-3
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
mai 2024, env. 336 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-226902-3
Taylor and Francis
978-1-03-226902-3
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutHappiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 249.00 CHF
paraît en mars
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Taylor and Francis, 2025
978-1-032-41223-8
env. 76.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Decision-Making, Analytics and AI
Taylor and Francis, 2025
978-1-032-83044-5
env. 250.00 CHF
livrable dans env. 10-20 jours
Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Taylor and Francis, 2025
978-1-032-26035-8
env. 76.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Development Institutions in The European Economy
Innovation, Economic Growth and Competitiveness
Taylor and Francis, 2026
978-1-041-13340-7
env. 249.00 CHF
paraît en juin
The Economics of Knowledge Coordination
Innovation Platforms as Emerging Organizational Structures in Complex Systems
Taylor and Francis, 2027
978-0-415-72320-6
env. 156.00 CHF
livrable dans env. 10-20 jours
The Economic Credibility of the State
Governance, Institutions, and the Challenge of Populism
Taylor and Francis, 2026
978-1-041-16758-7
env. 249.00 CHF
paraît en juin
Problem-Solving in Microeconomics
Questions, Answers, and Explanations
Springer International Publishing, 2026
978-3-032-03771-8
env. 188.00 CHF
livrable dans env. 20-45 jours
Tourism Economics and Sustainability
Navigating Regional Challenges and Solutions
Taylor and Francis, 2026
978-1-041-14627-8
env. 249.00 CHF
livrable dans env. 10-20 jours
How Many Pikachus Would It Take to Power a Lightbulb?
The Real Maths of Imaginary Worlds
Random House UK, 2026
978-1-5291-5429-0
env. 33.50 CHF
paraît en octobre
The Handbook of Large-Size Economies Development
Springer EN, 2026
978-981-9580-51-4
env. 261.00 CHF
paraît en octobre
The Feminist Economics of Austerity
Austericide in Europe
Taylor and Francis, 2026
978-1-138-88519-6
env. 54.50 CHF
paraît en février
Firm Heterogeneity, Labor Markets and International Trade
Evidence from Danish Matched Employer-Employee Data
Springer EN, 2026
978-3-642-37727-3
env. 169.00 CHF
livrable dans env. 20-45 jours
Meta-Analysis in Corporate Finance
A Methodology for Empirical Research
Taylor and Francis, 2026
978-1-041-11087-3
env. 249.00 CHF
livrable dans env. 10-20 jours
Money And The Real Economy
Ingram Publishers Services, 2026
978-981-9814-99-2
env. 179.00 CHF
paraît en mai
Plant Enzyme Systems and Their Biochemical and Environmental Interactions
Taylor and Francis, 2026
978-1-041-13461-9
env. 195.00 CHF
paraît en juillet