Consumer Ethnocentrism, Country of Origin and Marketing
Food Market in Poland
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Mai 2024, ca. 336 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-226902-3
Taylor and Francis
978-1-03-226902-3
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Mai 2024, ca. 336 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-226902-3
Taylor and Francis
978-1-03-226902-3
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