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Business to Business Marketing Management
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Business to Business Marketing Management

A Global Perspective
Livre (broché)env. 110.00 CHF
livrable dans env. 10-20 jours

Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.

mars 2026, env. 542 pages, Anglais
Taylor and Francis
978-1-003-86313-7

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