Business to Business Marketing Management
A Global Perspective
Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.
März 2026, ca. 542 Seiten, Englisch
Taylor and Francis
978-1-003-86313-7
Taylor and Francis
978-1-003-86313-7