Business Development: From Strategic Planning to Online Business ...

This comprehensive guide provides practical insights into modern business development, combining traditional business administration principles with cutting-edge digital strategies. The book is structured in four main sections, covering essential aspects of building and growing a successful business in the digital age: 1. Business Fundamentals - Detailed guidance on creating effective business plans - Step-by-step approach to market analysis and financial planning - Practical advice on choosing legal structures and establishing operations 2. Business Management - Strategic and operational management techniques - Implementation of enterprise architecture frameworks - Enterprise risk management strategies - Leadership and personnel development methods 3. Marketing and Sales - Development of e-commerce business strategies - Integration of online business models - Customer acquisition and retention techniques - Implementation of CRM systems and sales optimization 4. Business Intelligence and Technology - Data analysis and decision support systems - KPI definition and automated reporting - Technology infrastructure planning - Data security and compliance This guide is particularly valuable for: - Entrepreneurs starting a small business - Business administrators seeking to expand online - Managers implementing e-commerce solutions - Professionals interested in innovation and entrepreneurship Readers will learn how to: - Develop sustainable business models - Implement effective commerce strategies - Utilize business intelligence tools - Create robust enterprise architectures - Manage digital transformation processes The content combines theoretical frameworks with practical applications, making it suitable for both newcomers and experienced professionals in business development.