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MacDonald R: Behind The Click

Behind The Click

How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert

Springer Proceedings in Business and Economics

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This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
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Current Trends and Future Outlook-10th ICSIMAT, Ionian Islands, Greece, 2023

Strategic Innovative Marketing and Tourism

An Inside Look at How Successful Leaders Drive Revenue Growth

The Forecast

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities.&nbsp; The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer. Features include: <ul><li>Expert insights from trend forecaster and LogoLounge founder Bill Gardner</li><li>Case studies from visionary designers worldwide</li><li>Frameworks for understanding trends and projecting future visual languages</li><li>A global perspective from industries, cultures, and design eras</li><li>Explorations of future brand environments, including AI, the metaverse, and sensory branding</li><li>500+ visuals, including logos, identities, timelines, and more</li></ul> This visually rich, idea-packed volume is perfect&nbsp;for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.

Trendcasting for Logos that Last

The LogoLounge Guide to Iconic Branding

Entrepreneur and membership expert, Stu McLaren, teaches authors, speakers, coaches, consultants and business owners how to create a recurring revenue stream.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

This book assesses whether EU consumer law effectively protects consumers in cloud computing contracts. From music subscriptions and streaming services to online gaming and social networks, cloud-based services are an integral part of our daily lives. Understanding the legal landscape of cloud computing is therefore crucial. The convenience of cloud computing raises significant legal questions about consumer rights. What if all emails are lost? Can someone unauthorised access online photos? Is it possible to cancel a video streaming subscription or transfer music elsewhere? The book scrutinises the adequacy of EU consumer contract law in addressing these issues, evaluating its coherence and effectiveness in safeguarding consumers' interests and fostering trust in cloud services. It looks at the entire lifecycle of a cloud computing contract, highlighting critical consumer problems, such as unclear information, service availability, data integrity, and unbalanced contract terms. Written for legal scholars, practitioners, policymakers and market participants, the book offers a comprehensive analysis of EU law provisions on cloud computing contracts. As cloud technology continues to evolve and integrate into mainstream IT solutions, ensuring a robust and consistent legal framework is paramount for consumer protection and the advancement of the EU digital market.

Consumers in the Cloud

EU Consumer Protection in Cloud Computing Contracts

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world¿s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinäs market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Retail and Ecommerce in China

Ecommerce Reimagined

How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)

The Product-Led Playbook

Princeton Studies in Contemporary China

"The rise of e-commerce has transformed China's economy over the past two decades. By late 2020, close to 800 million Chinese people had shopped online and more than 60 million citizens were directly or indirectly employed in e-commerce-related industries. Yet the rapid rise of the industry seems to defy conventional wisdom. For instance, China's e-commerce market took off without strong formal institutions to support it, challenging the prevailing notion in political economy that certain formal institutions like state-provided secure property rights, contract enforcement, and the rule of law are crucial pre-conditions for supporting efficient markets. Using a vast array of qualitative and quantitative data, Lizhi Liu reveals how, with weak rule of law, China instead outsourced part of its institutional functions to e-commerce companies themselves-prominent examples include Alibaba's Taobao.com and Tmall.com. Liu calls these companies "private regulatory intermediaries" (PRIs) and shows how they fulfill various legal, social, and political functions that the state might otherwise take on. Taobao, for example, has a complex reputation mechanism, a credit score, a fraud detection program, and even a jury-like system in which users can adjudicate cases or vote to change platform rules. Liu also explores how, beyond the systematic level, e-commerce has significant individual-level effects-namely, that e-commerce reduces the household cost of living but also distracts citizens from local political issues. Ultimately, this project goes beyond traditional analysis emphasizing either the rule of law or informal networks in supporting market development; it provides a lens to understand institutional experimentation broadly and deepens our understanding of state-business relationships in the Chinese context"--

The Political Economy of E-commerce in China

From Click to Boom

The must-have strategies and techniques to successfully lead your retail, omnichannel or ecommerce organization through the complex, risky and rewarding journey of transformation.

How to navigate disruption and change

Driving Retail Transformation

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that the system was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholders, and deeper attention paid to how we get the things we need.From one of the most respected economic journalists working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;

Inside the Global Supply Chain

How the World Ran Out of Everything

Aus der Reihe: e-fellows.net stipendiaten-wissen

Masterarbeit aus dem Jahr 2024 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 0,93, EBS Universität für Wirtschaft und Recht, Sprache: Deutsch, Abstract: Befragungen zufolge sinkt die Beliebtheit von Innenstädten zunehmend, viele Menschen kaufen heute lieber im Internet. Dadurch kommt es im stationären Einzelhandel zu Umsatzverlusten. Sollte sich diese Entwicklung fortsetzen, wären die Folgen nicht nur für das Stadtbild und die Wirtschaft verheerend – auch die Steuereinnahmen von Städten und Kommunen drohen dadurch zu sinken.

Müssen Wirtschaft und Politik das Sterben der Innenstädte und seine Folgen hinnehmen? Ist die Trendwende vom stationären Handel hin zum Onlinehandel unaufhaltsam?

 Diese Forschungsarbeit untersucht die rechtlichen Voraussetzungen und volkswirtschaftlichen Implikationen einer solchen (einzuführenden) Paketabgabe im Onlinehandel. Dabei sollen folgende Fragen beantwortet werden:

a.	Welches Instrument beschreibt die immer wieder schlagwortartig geforderte "Paketsteuer"?
b.	Gibt es eine Ausgestaltung einer solchen Steuer, welche rechtlich zulässigerweise in Deutschland eingeführt werden dürfte?
c.	Welche gesellschaftlichen und ökonomischen Konsequenzen würde die Einführung einer Paketsteuer mit sich bringen? 
d.	Ist die Paketsteuer geeignet, die Trendwende weg vom stationären Handel und hin zum Onlinehandel aufzuhalten? 

Um diese Fragen beantworten zu können, wird zunächst der Onlinehandel als zukünftig besteuerte Branche insbesondere im Hinblick auf seinen gesellschaftlichen und ökonomischen Stellenwert in Deutschland näher beleuchtet. Sodann wird die geplante Paketsteuer in ihrer Funktionsweise sowie Zielsetzung vorgestellt. Anschließend werden die rechtlichen Anforderungen an die Einführung einer solchen Paketsteuer untersucht, wonach zuletzt die ökonomischen Folgen der Einführung in den Blick genommen werden. Ziel dieser Arbeit ist es, die rechtliche Umsetzbarkeit und ökonomische Sinnhaftigkeit der Einführung einer Paketsteuer herauszuarbeiten, sodass im Anschluss Handlungsempfehlungen für Wirtschaft, Branchenverbände und Politiker in Bezug auf das Vorhaben "Paketsteuer" gegeben werden können. 

Thea Becker

Rechtliche Voraussetzungen und volkswirtschaftliche Implikationen

Paketsteuer im Onlinehandel einführen?

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Case Studies from the Online Grocery Market

Customer Behaviour in eCommerce

Behind The Click

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