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Kaynak Y: Der Einfluss von Preisrahmen
und Referenzpreisen auf die Preiswahrne

Der Einfluss von Preisrahmen und Referenzpreisen auf die Preiswahrnehmung von Konsumenten am Beispiel von Amazon

DK Big Ideas

How do we map the ocean floor? Why do earthquakes strike some places more than others? In what ways does a city's layout reflect its politics? Part of DK's indispensable Big Ideas series, The Geography Book answers these questions and many more. The perfect introduction to the subject, it explores and explains the key geophysical and atmospheric processes that have shaped Earth's geology, climate, and ecosystems, and the numerous ways in which they have shaped our lives, and we have shaped them in return - for better or worse. Combining easy-to-follow explanations, innovative graphics, and intriguing quotes, it covers everything from geological mapping and the water cycle to climate change and population demographics. This fascinating book includes: <ul><li>More than 90 of the most important ideas, theories, and milestones in the field of geography - covering physical geography, human geography, environmental geography, and practical geography</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures in field - from Ptolemy to Alexander von Humboldt and Carl Ritter</li></ul> Essential reading for anyone who is new to geography, or simply looking to broaden their knowledge of how the world works, The Geography Book is an accessible and comprehensive introduction to an essential and engrossing multi-disciplinary subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic- and quote-led approach. Other titles in the series include The Economics Book, The Politics Book, and The Ecology Book.

Big Ideas Simply Explained

The Geography Book

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

Beck Paperback

Wem gehört Deutschland? Die verborgenen Vermögen der Republik 
 
 Öffentlich wird viel über sie gesprochen, obwohl kaum etwas über sie bekannt ist: Aber wer sind sie wirklich, die oberen 10.000, die Superreichen in Deutschland? Würth, Schwarz, Albrecht, Quandt ? einige Namen kennt man, andere nicht. Es gibt keine offiziellen Statistiken, wie groß ihre Vermögen sind und woraus sie überhaupt bestehen. 
 
 Doch der Reichenforscher Andreas Bornefeld hat in jahrzehntelanger, akribischer Recherche eine einzigartige Datenbank erstellt, auf die auch das Manager Magazin und Forbes zurückgreifen. Niemand weiß so gut Bescheid über Deutschlands Superreiche wie der Politikwissenschaftler aus Köln. Er kennt die Unternehmen, die hinter ihren Vermögen stecken, versteht die Bilanzen, die Zukäufe und auch die Pleiten. Er weiß, welche Familien ihr Geld von einem Family-Office verwalten lassen, ob sie Hotels, Weingüter oder Jachten besitzen. Nun legt er in einem Buch erstmals anschaulich und systematisch dar, wer Deutschlands reichste Familien sind, wie ihre großen Vermögen entstanden und wie sie auf Politik und Gesellschaft Einfluss nehmen.

Wer sie sind, wo ihr Geld herkommt und wie sie die Politik beeinflussen

Deutschlands Superreiche

Wie gewannen europäische Königstöchter trotz erzwungener Heiraten im fremden Land politischen und kulturellen Einfluss und persönliche Mobilität?

Königliche und fürstliche Heiratspolitik, ein Kennzeichen dynastisch geprägter Herrschaften, verdichtete sich im 11. bis 13. Jahrhundert zu einem fast ganz Europa umspannenden Netzwerk. Die Prinzessinnen und Königsschwestern erwartete am fremden Hof zwar nichts anderes als ihre Ehe, doch trugen sie schon in ihrer passiven Rolle zur Friedenssicherung bei. An der Seite ihres Gatten, besonders aber als Witwen konnten sie zudem Freiräume gewinnen, die sie zur Ausbreitung von Kultur und Religion, für besondere politische Ambitionen und nicht zuletzt zur Erfüllung persönlicher Ziele nutzten. Aus dem hohen Mittelalter sind Briefe von Königinnen überliefert, die über ihr Schicksal Auskunft geben. So treten die unglücklichen, aber auch charakterstarken Frauen Ingeborg, als gebürtige Dänin Königin von Frankreich, oder Sophia, Tochter eines Königs von Ungarn, die im deutschen Reich durch Heirat zu Einfluss gelangte, hervor. Noch fesselnder ist die Geschichte einer russischen Prinzessin, die der Salier Heinrich IV. zur Sexsklavin an seinem Hof machen wollte, an deren Widerstand er jedoch scheiterte. Um 1200 gelang es manchen der Frauen, ihre Rolle als 'Heiratsmigrantin' abzustreifen und in ihrem Herkunftsland ebenso wie im Reich ihres Gemahls präsent zu sein. Migration mündete hier in einen erweiterten Radius der Mobilität.
Der Band stellt eine Fortsetzung dar zu Michael Borgoltes 2024 im Wallstein Verlag erschienener Publikation 'Königin in der Fremde. Frühmittelalterliche Heiratsmigration und die Anfänge der europäischen Bündnispolitik' (2. Aufl. 2025).

Heiratsmigrantinnen des hohen Mittelalters und die politische Integration Europas

Königinnen zwischen Fremde und Vaterland

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

'A thrilling account' - Walter Isaacson Musk versus Bezos. China versus the United States. The government versus the private sector. Welcome to the rivalries and alliances defining the New Space Age. At stake? Billions of dollars, national prestige, and a place in the history books. A fleet of powerful new rockets is poised to take humans into the cosmos more than ever before. A lunar land rush has sparked a geopolitical competition among nations. And the world's two richest men have engaged in escalating brinkmanship, as NASA and the US government embraces Silicon Valley innovation to jump-start the nation's ambitions. Space has entered a golden age, and this is just the beginning. In this gripping work, award-winning Washington Post writer Christian Davenport chronicles the mad scramble to shape humanity's off-planet future. He takes readers behind the scenes at NASA and the Pentagon as China's aggressive moon mining plans raise alarms, onto the sprawling Cape Canaveral factory where Blue Origin is working toward Amazon-style lunar deliveries, and onto SpaceX launch pads as Musk's engineers log 100-hour weeks - leaving veteran astronauts marvelling that they're now operating 'flying iPhones.' What will happen as human ambition outpaces governmental regulation? Which country will win the race back to the moon? Was Donald Trump's much-derided creation of the Space Force a surprising act of foresight, and will the US finally make a real push to the moon and eventually toward Mars? Masterfully paced, rigorously reported and vividly told, Rocket Dreams offers a riveting, fly-on-the-wall account of the grit-fuelled global battle to push humankind further into the cosmos -revealing that the science fiction dreams of the last century may soon become our reality.

Musk, Bezos and the Trillion-Dollar Space Race

Rocket Dreams

Your brand is on trial-here's how to win your case.

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial-and that means you better deliver the proof.

In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises-even the ones you don't realize you're making-gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show-not tell!-the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case.

It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

Exactly How Modern Marketers Earn Trust

Prove It

Posttraumatische Belastungsstörungen, Deprivationsschäden, Angstzustände, übersteigerte Aggression - auch Hunde leiden an psychischen Erkrankungen, die über eine Verhaltenstherapie aufgelöst werden können. Der Diplom-Psychologe Robert Mehl beschreibt in diesem Buch den Aufbau einer Verhaltensanalyse, welche Krankheitsmodelle es gibt, die Diagnosen und die entsprechenden Therapieansätze.

Grundlagen, Diagnostik und Therapieansätze bei Ängsten, Aggressionen und psychischen Störungen

Verhaltenstherapie beim Hund

NATIONAL BESTSELLER * 2025 BOOKLIST EDITORS' CHOICE SELECTION A former Obama speechwriter moves to the Jersey Shore and learns to surf with the help of his brother-in-law: a tattooed, truck-driving Joe Rogan superfan. David, the Yale-educated writer with a fear of sharks, and Matt, the daredevil electrician with a shed full of surfboards, had never been close. But as America’s crises piled up and David spiraled into existential dread, he noticed that his brother-in-law was thriving. He began to suspect Matt’s favorite hobby had something to do with it. David started taking surf lessons. For months, he wiped out on waves the height of daffodils. Yet, after realizing that surfing could change him both in and out of the water, he set an audacious goal: riding a big wave in Hawaii. He searched for an expert he could trust to guide and protect him—and when he couldn’t find one, he asked Matt. Together, they set out on a journey that spanned coasts, and even continents, before taking them to Oahu’s famously dangerous North Shore. It’s Only Drowning is a laugh-out-loud love letter to surfing—and so much more. It’s an ode to embarking on adventures at any age. It’s a blueprint for becoming braver at a time when it takes courage just to read the news. Most of all, it’s the story of an unlikely friendship, one that crosses the fault lines of education, ideology, and culture tearing so many of us apart.

A Memoir

It's Only Drowning

CALVENDO Wissen

In Zeiten von boomenden Börsen kann sich heute jeder für kleines Geld seine "eigenen" Aktien an die Wand hängen.



Hochwertiger Wandkalender mit 12 wunderschönen Bildern. Weil uns unsere Umwelt am Herzen liegt, setzen wir auf bedarfsgerechte Einzelfertigung in Europa. So vermeiden wir Überproduktion, reduzieren Abfall und halten Transportwege möglichst kurz - für eine klimabewusste und ressourcenschonende Herstellung.



14 Seiten bestehend aus 1 Cover | 12 Monatsseiten | 1 Indexseite | verstärkte Rückwand


Dieser erfolgreiche Kalender erscheint in neuer Auflage - mit denselben beliebten Motiven und aktualisiertem Kalendarium.


QUALITÄT - Hochwertiger Bilderkalender mit 12 wunderschönen Motiven auf lichtbeständigem Bilderdruckpapier, robuste Spiralbindung mit Aufhängebügel.

NACHHALTIG - deutliche Abfallreduzierung durch bedarfsgerechte Einzelstückfertigung, Produktion in Europa und klimabewusste Logistik.

VIELSEITIG - Kalender für Freunde und Familie, für Kinder und Erwachsene, jung und alt, zu Weihnachten, Geburtstag oder zwischendurch.

Wertvolle alte amerikanische Aktien wurden zu einem ansprechenden Kalender gestaltet. von Autor(in): Ingo Gerlach

Wertvolle alte amerikanische Aktien wurden zu einem ansprechenden Kalender gestaltet

Aktien & Wertpapiere / CH-Version (Wandkalender 2027 DIN A3 quer), CALVENDO Monatskalender

From ancient sea voyages to modern-day explorations of deep space, discover the expeditions that have shaped our world and the daring individuals who undertook them. Extraordinary Expeditions highlights more than 30 of the most influential expeditions in history. While some will likely be familiar to readers, such as Christopher Columbus's journey to the New World or Charles Darwin's travels in the Galapagos Islands that inspired his theory of natural selection, others are less well-known but no less important. The book examines a diverse array of expeditions, spanning almost 2,000 years and including all seven continents and beyond. Care has been taken to include journeys conducted by women, people of color, and non-Westerners in order to provide a more comprehensive and inclusive volume. The profiled expeditions are organized chronologically, although a geographical entry list ensures readers interested in a specific region can quickly find relevant material. Each entry includes a description of the expedition, as well as an analysis of its historical context and lasting impact. Maps allow readers to trace the paths of these expeditions, while a collection of primary documents offers valuable insights from those embarking on these journeys. History's greatest expeditions have been prompted by many motivations, from a love of adventure to a desire for fame, from the promise of economic prosperity to a thirst for scientific knowledge. Regardless of why it was undertaken, each of these expeditions had significant impact that endured long after the adventure was over.

The People and Journeys That Changed History

Extraordinary Expeditions

Die 48 Gesetze der Macht. Ein Joost-Elffers-Buch

Power

Der Einfluss von Preisrahmen und Referenzpreisen auf die Preiswahrnehmung von Konsumenten am Beispiel von Amazon

Autres titres sur ce thème