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Phillips D: Consumer Behavior & Insights

Consumer Behavior & Insights

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

Anti-Racist Knowledge-Making

Decolonizing Critical Management Studies

Protect employee wellbeing and sustain performance during organizational change. Wellbeing and Organizational Change by Julie Hodges is a strategic, evidence-based guide for senior HR leaders, change management practitioners and postgraduate students leading transformation in complex environments. It shows how to embed wellbeing into change strategy so you can protect people while maintaining business momentum. Drawing on global research and real-world examples from public, private and not-for-profit organizations, this book explores the core theories of change and the impact of disruption, stress and uncertainty on performance. It demonstrates how a proactive focus on wellbeing reduces burnout, absenteeism and turnover while strengthening resilience, innovation and team effectiveness. It also examines the risks and opportunities AI presents for employee wellbeing during periods of transformation. You will learn how to: - Embed wellbeing into organizational change strategy - Equip leaders and managers to support teams through uncertainty - Measure and monitor wellbeing impact during transformation - Reduce burnout, absenteeism and change-related turnover &gt;With practical tools, research-backed frameworks and supporting online resources including PowerPoint slides, Wellbeing and Organizational Change equips you to lead sustainable transformation that delivers measurable results and healthier workplace cultures. Themes include: organizational change management, workplace wellbeing strategy, employee engagement, transformation leadership, burnout prevention, organization design, AI and workforce impact

The Theory and Practice of Change and Employee Health

Wellbeing and Organizational Change

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn:the mindset shift that turns your team into "owners" who chase outcomes and not paychecks,how to extend trust at scale and watch your people rise to meet it,how to embed culture so deep your team carries it forward without you in the room, anda full toolkit of frameworks to drive excellence at every level.You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

The go-to resource for uncovering, understanding and overcoming accent and linguistic bias in the workplace. The way you speak can determine everything from whether you get hired or promoted, to whether people listen to you in meetings. It can affect the strength of your business relationships and reputation, but also whether people think they can trust you. We hear accents loud and clear, yet often they are quietly derailing our efforts to create inclusive work environments where every voice is heard. Linguistic discrimination is still unrecognized in the great majority of Diversity, Equity &amp; Inclusion (DEI) circles, yet it underpins every type of discrimination in the workplace from race and age to gender, neurodiversity and even sexuality. It is the hidden bias that is derailing even the best DEI efforts. Accent Matters is the go-to resource for uncovering, understanding and overcoming linguistic bias in the workplace. Through fascinating stories and examples of accent bias from all over the world, you'll find out how you've been conditioned to prefer certain accents over others, and how those preferences interfere with the way you listen to and interact with those around you. For those who have accents, but especially for those who think they don't, this book will be an eye-opening journey into a fundamental bias that affects every aspect of our lives, both professionally and personally.

Include every voice by challenging accent bias at work

Accent Matters

Leading and Coaching Diverse Talent

The Power of Mentorship

¿QUÉ PASARÍA SI APLICARAS A TU VIDA PERSONAL Y PROFESIONAL LOS MISMOS PRINCIPIOS QUE LOS GRANDES ESTRATEGAS DE LA HISTORIA EMPLEARON PARA CONSEGUIR SUS METAS? A lo largo de la historia, los generales más admirados del mundo han utilizado principios básicos de estrategia militar que los ayudaron a lograr grandes victorias, muchas veces aun con todo en contra. Tú puedes aplicar esos mismos principios para alcanzar el éxito en todas las áreas de tu vida. En este libro, Brian Tracy —autor bestseller reconocido mundialmente en temas de liderazgo, motivación y éxito personal— te revela los principios más importantes de la estrategia y te explica cómo utilizarlos para alcanzar tus metas sin importar lo lejanas que parezcan. Con un estilo claro y práctico descubrirás cómo: - Definir objetivos con absoluta precisión. - Crear planes simples y eficaces que te acerquen a tus sueños. - Tomar la iniciativa y mantenerla hasta conseguir la victoria. - Concentrar tu energía en lo que realmente importa. - Usar la actitud positiva como motor de tu destino. Este no es solo un libro, es un mapa estratégico para que conviertas cada meta en una conquista y hagas de este año el mejor de tu vida. Atrévete a pensar como las personas más exitosas, actúa como ellas… y alcanza los resultados que siempre has deseado. ENGLISH DESCRIPTION WHAT WOULD HAPPEN IF YOU APPLIED TO YOUR PERSONAL AND PROFESSIONAL LIFE THE SAME PRINCIPLES THAT THE GREAT STRATEGISTS OF HISTORY USED TO ACHIEVE THEIR GOALS? Throughout history, the world’s most admired generals have used basic principles of military strategy that helped them achieve great victories, often against all odds. You can apply those same principles to achieve success in all areas of your life. In this book, Brian Tracy—world-renowned bestselling author on topics such as leadership, motivation, and personal success—reveals the most important principles of strategy and explains how to use them to achieve your goals, no matter how distant they may seem. In a clear and practical style, you will discover how to: - Define objectives with absolute precision. - Create simple and effective plans that bring you closer to your dreams. - Take the initiative and maintain it until you achieve victory. - Focus your energy on what really matters. - Use a positive attitude as the driving force behind your destiny. This is not just a book; it is a strategic roadmap to help you turn every goal into an achievement and make this the best year of your life. Dare to think like the most successful people, act like them... and achieve the results you’ve always wanted.

Mentalidad de guerrero para el éxito / The Warrior Mindset For Success: Essential Strategies For Achieving Your Goals

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces Through Effective HR Practices

Principles of Employee Engagement

Routledge Studies in Global Competition

The main purpose of this book is to provide a new framework to understand the question of how economic agents and their organizations acquire and coordinate innovative capabilities and new knowledge. Its particular focus is on the dynamics of knowledge production and organization at the firm level.

Innovation Platforms as Emerging Organizational Structures in Complex Systems

The Economics of Knowledge Coordination

Learn how to increase engagement, brand reach and conversion rates by implementing an evidence-based, inclusive content marketing strategy with strategic AI integration.

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Consumer Behavior & Insights

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