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Benge J: Be A Nerd That Talks Good

Be A Nerd That Talks Good

Transform Your Technical Knowledge into Powerful Messages

A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In Method(TM), a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework(TM) (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: <ul> <li>How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truth</li> <li>How to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on them</li> <li>How to build stories that drive action - using the same structure behind Hollywood blockbusters</li> <li>How to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insights</li> <li>Why human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable</li> </ul> This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.

The Science of Influence with Data

Driving Buy-In

Recent events have turned the spotlight on the issue of corporate accountability -- especially when it comes to protecting shareholder value. In the modern corporation, non-owners commonly manage day-to-day operations, and their decisions have a direct impact on the company's overall value. But what can management do to positively impact share price and protect shareholder investment? A Blueprint for Corporate Governance is unique in that it addresses shareholder value from a managerial perspective. This important book covers all essential corporate governance issues from this angle, providing detailed information and insights on: * Contemporary asset pricing models, and how they can help managers determine optimal returns on shareholder funds * Financial structures and dividend policies designed to advance shareholder interests * Methods for executives, managers and boards of directors to work as one to enhance and increase shareholder value.

Strategy, Accountability, and the Preservation of Shareholder Value

A Blueprint for Corporate Governance

“A fascinating look into why people reveal what they do about themselves—and how we can all communicate better with others.” —Arthur C. Brooks, bestselling author of From Strength to Strength A groundbreaking book on the surprising potential of revealing more of ourselves to others, from a celebrated Harvard Business School professor and expert on the psychology of personal disclosure decisions We all know the feeling: that gut-wrenching post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep our mouths shut, guard our emotions, and lock away our most personal thoughts. But what if we’ve been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of sharing more than we think we should, with our spouses, friends, colleagues, and even strangers. Drawing on over a decade of research and real-life stories, behavioral scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Learning to be more vulnerable and open at work and at home can unlock some of life’s richest rewards: deeper friendships, stronger professional relationships, greater well-being, and, yes, even love. Revealing is a road map for making smarter, bolder, and ultimately more satisfying decisions about just how much you want to share and why.

The Underrated Power of Oversharing

Revealing

Discover eight dynamic principles to help innovation flourish from within.
 
The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market?
 
Companies can no longer assume innovation will "just happen"--it must be seeded, grown, and successfully harvested. They must disrupt themselves.
 
In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees--or intrapreneurs--most committed to solving the problems of the future, even if it means moving far beyond "business as usual."
 
Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this bookprovides a new lens to help companies become faster and more fluid, 
offers easy options to tailor the system to each company's unique circumstances, and
presents strategic lessons--from Keep It Frugal to Make It Permission-less--that open up the full spectrum of innovation and make it sustainable.


Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Eight Ways to Hack a Better Business---Before the Competition Does

Disrupt-It-Yourself

Ciencias sociales en abierto

Empresa es 'lo emprendido', a lo que hay que entrar (em) en el inicio (pre) para alcanzar algo (hender) y supone la base del sistema económico mundial. El emprendedor o empresario es el motor de este sistema económico que hunde sus raíces en las primeras sociedades civilizadas.

Dada la complejidad de nuestro mundo globalizado, las empresas actuales han de sortear muchos escollos en su viaje hacia el éxito. En estas páginas se analizan las múltiples facetas que rodean al hecho empresarial, entendiendo que el pequeño negocio o la gran multinacional son realidades distintas de una misma naturaleza.

La Academia, siempre atenta a los cambios y necesidades sociales, enfoca, con especial atención en este texto, su microscopio analítico sobre el área de la comunicación mercantil, pues "lo que no se comunica no existe", como bien indicó Marshall McLuhan y, como también saben los mercadotecnas con Ramón Freixa a la cabeza, "si tú no dices quién eres, otros dirán quién no eres". Ambas situaciones son totalmente lesivas para cualquier empresa, sin duda, pero libros como el presente suponen un ejercicio de reflexión que induce a la acción correcta.

La calidad exigible a toda obra científica, y este libro la satisface cumplidamente, viene certificada por el hecho de que lo aquí plasmado deriva de una doble revisión por pares ciegos (peer review) lo que garantiza su nivel de excelencia académica irrefutable. Además de esta fórmula a priori, este texto queda públicamente expuesto ante los expertos al juicio a posteriori, por el que cualquier lector puede refutar lo aquí escrito aportando la carga de la prueba. 

Nuestro Comité Editorial, cuyos miembros encabezan las presentes páginas, está compuesto por más de 200 doctores pertenecientes a más de 40 Universidades internacionales, expertos en los variados campos tratados en estas investigaciones.

El presente libro está auspiciado por el Fórum Internacional de Comunicación y Relaciones Públicas (Fórum XXI), la Sociedad Española de Estudios de la Comunicación Iberoamericana (SEECI) y el Grupo Complutense (nº 931.791) de Investigación en Comunicación Concilium.

Empresa, empresariedad y comunicación mercantil

STRATEGIES FOR EFFECTIVE BUSINESS COMMUNICATION addresses the critical role of communication in organizational success, where clarity and precision are paramount. In today's dynamic global environment, businesses face significant challenges in conveying messages effectively across diverse channels and cultures, leading to potential misunderstandings, lost opportunities, and hindered collaboration. Mastering communication is essential for fostering strong internal and external relationships and achieving strategic objectives.
This book explores foundational concepts, distinguishing between verbal and non-verbal forms, and guides readers through selecting appropriate communication channels, from traditional interactions to modern digital platforms. It develops crucial interpersonal skills like active listening, empathy, and conflict resolution, alongside practical guidance for crafting professional written communications and mastering email etiquette. Further sections delve into the psychology of persuasion, cross-cultural communication complexities, dynamics within team settings, and the essential role of communication for effective leadership, including public speaking. The text also analyzes non-verbal cues and the strategic use of digital and social media for building online presence.
This resource is invaluable for students, researchers, and professionals seeking to enhance their communication capabilities in any business context.

Effective Business Communication Strategies

You can have a sharp mind and still disappear on screen.

Zoom to Success: Present Like a Pro identifies the gap between having strong ideas and landing them under live, on¿camera pressure. Credibility takes shape through how you show up on screen, as work unfolds visibly and in real time. Virtual presentations, meetings, and interviews do more than convey information. They determine how others experience your thinking in the moment.

Most professionals never learned how to think on their feet, speak clearly, and stay grounded on camera. When nerves spike or attention thins, their thinking freezes at the moment it matters most. Zoom to Success addresses that failure by strengthening improvisation, so presenters stay present and move forward as conditions shift.

Nancy Ancowitz focuses on the mechanics of presence when conditions are imperfect. She zeroes in on the moments presenters dread because those moments decide outcomes. A shaky opening. A sudden tech failure. A zinger question that disrupts your train of thought. The book treats these as expected disruptions and shows how to recover footing without losing authority or momentum.

Zoom to Success reflects how communication actually unfolds on screen. Attention drops. Energy shifts. Pressure rises fast. Ancowitz shows how to respond, stay intentional, and perform effectively without becoming performative. The book positions performance as the purposeful coordination of thinking, voice, and body under pressure, even when technology distracts or glitches on screen. It treats this as a disciplined practice grounded in clear thinking, physical steadiness, vocal use, and sustained attention to the virtual room.

The book also integrates the strategic use of AI as a preparation and sparring partner for thinking. It uses AI for rehearsal as a low¿stakes way to practice thinking aloud and pressure¿test ideas, helping presenters test language, probe weak spots, and refine points of view before going live, so they can stay coherent and responsive when the moment turns unpredictable.

Zoom to Success speaks to people whose ideas should carry weight once they land and whose credibility comes under scrutiny on screen. It values durability over surface polish. It keeps pace with real workplace demands and holds up when consequences are real.

Present Like a Pro

Zoom to Success

Praise for Unforgettable Presence "If you've ever felt that your hard work wasn't enough to move you forward, this book will change your perspective. It shows that the answer isn't to become loud, flashy, or inauthentic. Instead, the secret is to follow Lee's advice and craft a professional presence that reflects who you are while making sure the right people notice." -DANIEL H. PINK, #1 New York Times bestselling author of The Power of Regret and To Sell Is Human "Unforgettable Presence is a powerful guide for leaders who want to foster deeper connections and seamless collaboration across any setting. Through tactical frameworks and relatable stories, Lorraine K. Lee shows us how both teams and individuals can communicate with purpose, build confidence, and create lasting impact." -ERIC S. YUAN, Founder and CEO of Zoom "Unforgettable Presence is an empowering guide for anyone eager to own their career journey. Lorraine K. Lee provides practical, accessible strategies to build confidence, elevate influence, and make a lasting impact. This book is an essential resource for women in technology and beyond to navigate challenges, amplify their voices, and inspire meaningful growth at every level." -FAYE IOSOTALUNO, CEO of Tinder "In business and in life, how you show up matters. Unforgettable Presence is your guide to making every interaction count. Lorraine K. Lee offers a clear, actionable roadmap that's as enjoyable to read as it is impactful." -EVERETTE TAYLOR, CEO of Kickstarter "In a world where early-in-career individuals are pressured to have an authentic personal brand from day one on the job, this is the career guide I wish I had starting out. Lorraine K. Lee breaks down complex topics into clear, actionable strategies for anyone serious about leveling up." -NATALIE MARSHALL (aka Corporate Natalie), Content Creator and Advisor "Unforgettable Presence is the ultimate guide for stepping into your power and owning your value at work. Lorraine K. Lee breaks it down with actionable advice and relatable stories that anyone - from entry-level to exec - can use to get noticed and make moves." -VIVIAN TU, New York Times bestselling author of Rich AF and CEO of Your Rich BFF

Get Seen, Gain Influence, and Catapult Your Career

Unforgettable Presence

Heart-centered tools for social change leaders to foster courage, keep momentum, and manage burnout In the face of complex challenges, capable leaders need more than a simple box of leadership tools. They need an internal system of leadership, a tested operating system to help them navigate successfully through forces of oppression, while staying connected to their purpose, values, and vision. In Choosing to Lead Against the Current, award-winning movement leader, social change strategist, and executive director Eveline Shen shares her Courageous Operating System, a revolutionary system designed to help positive transformation leaders cultivate their power, sustain themselves both mentally and physically, and create lasting conditions for success. With inspiring stories and case-studies drawn from her own experiences, as well as, from her work with other change leaders, topics include how to: <ul><li>Turn encounters with adversity into sources of strength </li><li>Redefine success on one’s own terms </li><li>Build creative momentum against forces of oppression </li><li>Transform failures into progress </li><li>Prioritize short and long-term self-care </li></ul> Shen’s system has been taught to leaders in over 200 organizations across the U.S. and global South. It’s holistic in nature, with different elements designed to work as one. Choosing to Lead Against the Current takes readers through the system's components, with exercises at the end of each chapter to help integrate them into any leadership style. Shen’s offering teaches anyone leading against the current how to harness their full leadership power to build a future that values the liberation of all people and life on this planet.

The Courageous Operating System for Changemakers--Empowering leaders to transform the world with integrity, impact, and purpose

Choosing to Lead Against the Current

Most communication failure isn't a skill problem. It's a clarity problem.

You already know something is wrong. You've felt it in meetings that ran long and landed nowhere. In emails that got no response. In the moment you finished talking and realized the room had already moved on. You haven't lacked confidence or vocabulary. You've lacked clarity - and no one taught you what that actually means.

Say It in the Hall teaches one discipline: know what you mean before you open your mouth.

The HALL framework gives you four tools that work in every professional context - spoken, written, in real time, under pressure:
H - Hallway version first. The most powerful version of anything you need to say is the one you'd deliver in six seconds. That's not a shortcut. That's the thing itself.
A - Axe the explanation. The sentence after your point is almost always unnecessary. The room got it. The explanation dilutes it.
L - Lead with the survivor. Write everything. Find the one sentence you'd highlight. Move it to the top. Delete the rest.
L - Let them fill it in. The most persuasive communication leaves room. When people reach conclusions themselves, they own them.

This book covers the full discipline - how to think before you speak, how to listen so you can respond to what was actually said, how to use silence as a tool, how to compress feedback without losing warmth, and how to run meetings that produce decisions instead of more meetings.

Sixteen chapters. Approximately 2.5 hours of reading. No filler - the book practices what it teaches.

The HALL framework applies whether you're an executive or an intern, in a boardroom or on Slack. Executive presence isn't a personality trait. It's the byproduct of knowing what you mean. This book builds the discipline that produces it.

Say It in the Hall is for anyone who has ever left a conversation thinking: I had the right answer. I just didn't say it right.
You did. You just hadn't finished thinking yet.

Know What You Mean. Say Only That

Say it in the Hall

Most workplace conflicts aren’t about facts—they’re about emotions. Learn how to uncover hidden triggers, repair relationships, and turn team tension into stronger collaboration and results. Workplace conflict rarely begins with facts—it begins with emotions. In this book, conflict expert Tish Robinson reveals why most workplace disputes persist: Leaders focus on procedures while ignoring the emotional triggers that drive resentment, misunderstanding, and team breakdown. Drawing on twenty-five years of research and global consulting, Robinson introduces a practical framework for uncovering the real source of conflict and transforming tension into stronger working relationships. At the center of the book is Robinson’s mediator mindset and the memorable 2HUGS framework, a set of tools that helps managers slow emotional reactivity and guide employees toward genuine resolution. Readers learn how to <ul><li>identify emotional triggers and unmet needs rooted not just in work issues but also in childhood baggage or personal challenges,</li><li>reframe “facts” as perspectives to reduce defensiveness and encourage reflection,</li><li>facilitate dialogue that helps colleagues resolve conflict themselves rather than imposing top-down solutions, and</li><li>repair damaged relationships across cultural, generational, and personality differences.</li></ul> Perfect for frontline managers, HR professionals, and team leaders, this book reframes conflict as a signal—not a failure. When leaders learn to surface the emotions beneath disagreement, conflict becomes an opportunity for trust, growth, and stronger teams.

A Leaders Guide to Finding and Fixing What Really Drives Interpersonal Friction at Work

The Conflict Beneath the Conflict

Be A Nerd That Talks Good

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