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Benge J: Be A Nerd That Talks Good

Be A Nerd That Talks Good

Transform Your Technical Knowledge into Powerful Messages

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment. From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes: -How PR campaigns work -Giving and receiving writing feedback -AP style tips and helpful AI terms -Writing SMART Objectives -PESO model for Paid, Earned, Shared, and Owned Media Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team. Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!

The PR Writing Workshop

Updated guidance for communicating with clarity and connection in the modern workplace Simply Said delivers an all-encompassing guide to improving your communication, based on the philosophy that we are all better communicators when we focus less on ourselves and more on other people. With over 100,000 copies of the first edition sold since publication in 2016, this fully revised and updated edition connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity, and more, as you discover the secrets of true communication. "In an increasingly noisy world, the ability to communicate with clarity and impact has never been more important. Jay Sullivan brings years of experience to Simply Said, distilling what works into a practical, powerful guide. This book is a valuable tool and will transform your ability to impact and influence an audience." -Susan Reid, Global Head of Talent, Morgan Stanley "Simply Said is an indispensable resource for those who want their ideas to be heard and their leadership to be felt." -Joseph Landau, Dean, Fordham University School of Law

Communicating Better at Work and Beyond

Simply Said

A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In Method(TM), a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework(TM) (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: <ul> <li>How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truth</li> <li>How to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on them</li> <li>How to build stories that drive action - using the same structure behind Hollywood blockbusters</li> <li>How to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insights</li> <li>Why human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable</li> </ul> This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.

The Science of Influence with Data

Driving Buy-In

Somewhere, someone, needs to hear your story. 

You probably don't think of yourself as a leader because, like Beatrice Ngalula Kabutakapua, you have been conditioned to believe that leaders have an official title and look a certain way.
But leaders are not the same as bosses. You don't need someone to give you a title. As long as you have a voice, you can be a leader.

And here is the good news: you can find out who you are as a leader by looking at something that has been with you the entire time, your story.

In Lead with Your Story, you will learn how to take all of the experiences from your journey, from your story, and transform them into your leadership superpower. Where you once saw weakness, you'll see strength. What used to categorise you as 'different' makes up your uniqueness.

This book will guide you to being a leader who inspires future generations. A leader who doesn't fit into a box based on who they love, their heritage, or their abilities. A leader who shares their story.

How to Turn Your Lived Experience Into Your Leadership Superpower

Lead With Your Story

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.

Conference Proceedings Trends in Business Communication 2024

THE CONVERSATION REVOLUTION STARTS WITH YOUJoin the movement. Become a SPACES Changemaker.While everyone's anxious about what AI will replace, brilliant people are sitting through meetings where they can't even think together. Smart teams. Clear agendas. Important decisions. Yet somehow, talented people talk past each other, drain energy instead of creating it, and check out mentally while still on the call.The way we converse is the way we create. And right now, most work-place conver-sations are creating exactly what no one wants.Changemaking SPACES gives you what no communication book ever has: a complete conversational operating system. Six interconnected elements--Safe, Positive, Align, Collaborate, Empower, Space--combined with eight essential Life Skills transform how you navigate every workplace interaction, from difficult one-on-ones to high-stakes facilitation.You'll walk into conversations that matter with confidence, not anxiety. You'll facilitate meetings people want to attend. You'll create teams that think together instead of talking past each other. You'll become the leader who doesn't hope transformation happens-you make it inevitable.

Your Leadership Compass for Transforming Workplace Conversations

Changemaking SPACES

“A fascinating look into why people reveal what they do about themselves—and how we can all communicate better with others.” —Arthur C. Brooks, bestselling author of From Strength to Strength A groundbreaking book on the surprising potential of revealing more of ourselves to others, from a celebrated Harvard Business School professor and expert on the psychology of personal disclosure decisions We all know the feeling: that gut-wrenching post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep our mouths shut, guard our emotions, and lock away our most personal thoughts. But what if we’ve been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of sharing more than we think we should, with our spouses, friends, colleagues, and even strangers. Drawing on over a decade of research and real-life stories, behavioral scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Learning to be more vulnerable and open at work and at home can unlock some of life’s richest rewards: deeper friendships, stronger professional relationships, greater well-being, and, yes, even love. Revealing is a road map for making smarter, bolder, and ultimately more satisfying decisions about just how much you want to share and why.

“A fascinating look into why people reveal what they do about themselves—and how we can all communicate better with others.” —Arthur C. Brooks, bestselling author of From Strength to Strength A groundbreaking book on the surprising potential of revealing more of ourselves to others, from a celebrated Harvard Business School professor and expert on the psychology of personal disclosure decisions We all know the feeling: that gut-wrenching post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep our mouths shut, guard our emotions, and lock away our most personal thoughts. But what if we’ve been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of sharing more than we think we should, with our spouses, friends, colleagues, and even strangers. Drawing on over a decade of research and real-life stories, behavioral scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Learning to be more vulnerable and open at work and at home can unlock some of life’s richest rewards: deeper friendships, stronger professional relationships, greater well-being, and, yes, even love. Revealing is a road map for making smarter, bolder, and ultimately more satisfying decisions about just how much you want to share and why.

The Underrated Power of Oversharing

Revealing

How to Develop Your Brand Voice and Strategy, and Create Content That Doesn't Get Ignored

Your Brand's Content Sucks

BUSINESS COMMUNICATION AND SOFT SKILLS addresses the paramount importance of developing essential competencies for navigating contemporary professional landscapes and higher education. In an increasingly interconnected and dynamic world, effective communication and robust soft skills are critical for individual career progression and organizational success. However, integrating these vital skills into educational frameworks and adapting them to evolving workplace demands, including virtual environments, presents significant challenges that require strategic approaches.
This book delves into cultivating communication and professional competencies, exploring interpersonal skill development within virtual learning settings, and outlining a strategic consulting framework for practical application. It examines communication competence from theoretical underpinnings to practical manifestations, analyzes the profound impact of culture and language on communication practices, and provides guidance on effective public speaking. Furthermore, the text investigates leveraging Information and Communication Technologies and identifies specific soft skills crucial for mass communication professionals.
This comprehensive resource is designed for students, educators, researchers, and professionals seeking to enhance their understanding and application of business communication and soft skills.

Effective Business Communication and Interpersonal Soft Skills

Advancing safety, service, and performance within organizations requires impactful leadership that inspires and sustains meaningful change. Leaders play a critical role in shaping organizational culture, setting priorities, and influencing behaviors that directly affect outcomes. Through strategic vision, emotional intelligence, and commitment to continuous improvement, impactful leaders foster environments where safety is prioritized, service is improved, and performance thrives. By aligning values with actions and empowering teams, such leadership may produce long-term success and resilience in organizational landscapes. Advancing Safety, Service, and Performance in Organizations With Impactful Leadership explores the lasting impact of meaningful leadership practices on organizational development. It examines various practices in business safety, service, and performance, and outlines the challenges of impactful leadership. This book covers topics such as personalized learning, self-management, and artificial intelligence, and is a useful resource for business owners, educators, academicians, researchers, and scientists.

Advancing Safety, Service, and Performance in Organizations With Impactful Leadership

Praise for THE LEADER LAB "This book will make you a better leader of people, full stop. I learned a ton. Why can't all business books be this fresh, interesting, and immediately actionable?" -DAN HEATH, co-author of Switch, Made to Stick, and The Power of Moments "The definitive guide to the most valuable 'tipping point' skills needed by modern managers and leaders. These skills are elegantly dissected, combined, illustrated with practical real-world examples, and backed by research. I loved every minute of this read!" -TOM DRAPEAU, Owner and CEO, Tom D's Foolery "This book is transformational and practical-LifeLabs Learning nails the HOW in a field that often stays abstract. An enjoyable and truly helpful read!" -DR. HEIDI BROOKS, Professor, Yale School of Management "This is a book that I believe every People Manager and aspiring leader should read. By demystifying and breaking down the traits of great leadership, LifeLabs Learning has given every curious person a key to unlock what being an exceptional manager might look like for them.... If everyone read this book, workplaces would be a lot more empathetic and human-centered and managers would feel capable of being great at their jobs. Leadership is learnable, and this book shows you how." -RACHEL PECK, Founder and CEO, Metronome

Core Skills to Become a Great Manager, Faster

The Leader Lab

Be A Nerd That Talks Good

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