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Joe Lazer

Super Skill

Why Storytelling Is the Superpower of the AI Age

Master the Art of Story SellingSuccess demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable. Storytelling is not just an art—it’s a science rooted in brain chemistry.Story Selling explores how to activate the six key brain chemicals—Adrenaline, Endorphins, Dopamine, Serotonin, Oxytocin, and Cortisol—through strategic storytelling. Drawing from decades of research and speaking experience, Dan Clark reveals how to discover, structure, and deliver stories that resonate deeply and move people to action.More than a guide to public speaking, Story Selling is a blueprint for influence. Whether closing deals, inspiring teams, or building trust, the right story, told well, becomes a leader’s most powerful tool.Story Selling transforms speakers into storytellers—and storytellers into unforgettable leaders.

How to 5x Your Value, 10x Your Influence, and Turn Your Words Into Wealth

Story Selling

People don't need to be thanked. They need to be seen. The Network is a leadership fable about employee recognition, building trust, and leading people who have quietly checked out. Scott Fletcher is a feared Chicago TV news director who loses his job after publicly humiliating a young reporter. Given five days at a small Michigan station run by Wally Hines, he discovers a boss who handwrites index cards every morning telling people exactly what he saw them do. Then a real emergency hits, and Scott watches the trust Wally built on ordinary days pay off in seconds. Told in a business fable style, the book teaches five leadership principles: Believe, Commit, Find the Edge, Carry the Cost, and Find Your Allies. Inside, you'll learn: <ul> <li>Why most workplace recognition falls flat, and what employees actually want instead</li> <li>How to build team trust on the days nothing goes wrong, so it holds when something does</li> <li>A daily recognition practice any manager can start tomorrow with a pen and a stack of index cards</li> </ul> Ideal for managers, team leaders, and executives with disengaged teams, and for anyone who has ever worked for a Scott Fletcher or caught themselves becoming one.

A Leadership Fable about Making People Feel Seen

The Network

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

Burnout can’t be solved with just perks or stress-reduction workshops. It's solved by changing how leaders engage their teams—a practical shift that requires no new resources. Grounded in peer-reviewed research, Relational Energy shows leaders how small changes in everyday workplace conversations can spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholar Amy Young, with Kim Cameron, reveals how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on interviews with energizing leaders and weaving in supporting peer-reviewed research, Young unlocks the secrets to thriving amid uncertainty and disruption due to AI automation, fragile labor markets, cultural divisiveness, and relentless workplace demands. Through vivid real-world examples, you'll discover how energizing leaders sustain their own vitality while lifting their teams at the same time, simply by rethinking how they approach everyday conversations. You'll learn how to turn those ordinary interactions into extraordinary ones, providing a practical, no-cost antidote to workplace stress and burnout. In this book, you will learn <ul><li>how relational energy promotes workplace well-being and performance, creating the foundation for sustainable organizational success;</li><li>strategies energizing leaders use to maintain their own energy levels while navigating the same modern workplace pressures that impact their teams;</li><li>how to have workplace conversations that generate healthy perceptions of challenge and stress and reduce burnout while building resilience and team solidarity;</li><li>specific language choices (wording, pronoun selection, questions, and declarative statements) that empower employees, elevate teams, and drive productivity; and</li><li>how to acknowledge hard realities while building genuine hope and resilience, avoiding toxic positivity that saps energy.</li></ul> Practical, research driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

Burnout isn’t solved with perks—it’s solved with communication. Grounded in peer-reviewed research, Relational Energy shows leaders how to use everyday language to spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholars Amy Young and Kim Cameron reveal how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on research from positive psychology and decades of work with leaders and organizations, the authors show how simple shifts in communication can transform workplaces from drained and disconnected to energized and thriving. The best part is, these changes have big impact but come with no cost. In this book, leaders learn how to <ul><li>use the language of belonging to help employees feel valued, respected, and connected;</li><li>turn everyday conversations into sources of relational energy that boost motivation and performance;</li><li>build trust through respectful dialogue, listening, and authentic presence;</li><li>navigate difficult conversations without draining morale or relationships;</li><li>create positive team interactions that spread energy across organizations; and</li><li>replace burnout cultures with communication practices that spark engagement and well-being.</li></ul> Practical, research-driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

How to Beat Burnout and Ignite Your Team

Relational Energy

An Integrated Approach to Uncertainty

Strategic Decision-Making

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Camera Confidence

Managing people has never been harder. Remote work, AI integration, generational friction and constant change have made the job nearly impossible. But at its core, management comes down to an ongoing series of conversations, and today's managers are overwhelmed by the sheer volume and variety of conversations happening all day, every day. The managers who consistently get the most from their teams are the ones who can read a situation clearly and shift their approach deliberately.Award-winning organizational psychology expert and executive coach Dr. Jake Tuber introduces the Manager Conversations Framework(TM) - a practical tool that showcases the eight conversational postures that make management more manageable. Written for managers at every level - from first-time supervisors to senior leaders across every industry and sector - and packed with diagnostic tools, checklists and pro tips, this practical, research-backed guide has everything needed to help every manager become more effective.

The eight postures that make management conversations work (and how to choose the right one every time)

Super Skill

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