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Joe Lazer

Super Skill

Why Storytelling Is the Superpower of the AI Age

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

A proven critical thinking framework updated with AI-era tools and applications Now in its Second Edition, Think Smarter: A Critical Thinking Framework and Toolset for Problem-Solving and Decision-Making delivers a fully revised guide to the skill executives and hiring managers prize most. Michael Kallet, founder of HeadScratchers and a trainer who has coached tens of thousands of professionals at Boeing, Hormel Foods, PetSmart, and Edwards Life Sciences, expands his proven framework with new AI-focused content and downloadable Thinksheets. New to this edition are two entirely new sections: a dedicated Thinking Coach section and a Critical Thinking and AI section featuring AI prompts, Thinksheets, and questions designed to stress-test AI-assisted reasoning. The book also introduces expanded coverage of the Conclusion process through a two-step Ideation and Validation Premises model, plus new material on Fuzzy Criteria and the relationship between assumptions and personality styles. Readers will also find: <ul> <li>Over twenty-five practical critical thinking tools refined through two decades of corporate workshops and training engagements across major organizations</li> <li>Downloadable Thinksheets for the Clarity, Conclusions, and Decisions sections that reinforce structured thinking through regular hands-on practice</li> <li>AI prompts and critical thinking questions that equip professionals to evaluate and improve AI-generated outputs in everyday workplace decisions</li> <li>A two-step Ideation and Validation Premises model that strengthens the Conclusion process with a more rigorous analytical approach</li> <li>Modern real-world examples woven throughout every chapter, connecting each of the foundational tools to current professional challenges and scenarios</li> </ul> Think Smarter is written for business professionals, managers, and corporate leaders who need a practical system for sharper decisions and faster problem-solving. It also serves L&amp;D practitioners and business school instructors seeking a curriculum-ready critical thinking resource built for an AI-augmented workplace.

Think Smarter

THE NEW YORK TIMES BESTSELLER.An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor.For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company. Here's how to run it.Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILD This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'Adam Grant, Author of Think Again &amp; Host of the TED podcast WorkLife

An Unorthodox Guide to Making Things Worth Making

Build

Your job won't exist in 10 years. Are you ready?
AI isn't coming-it's already here, transforming how we work faster than most of us can adapt. But here's the truth: you don't need to become a technical expert to thrive. You need to master the human skills AI can't replicate.

The AI-Ready Human is your 90-day roadmap to staying relevant as technology reshapes work. Through daily, practical exercises, you'll develop the seven essential capabilities that separate those who thrive from those left behind:
¿ Readiness - Show up with focused energy, even when AI never stops
 ¿ Organization - Make sense of complexity in an AI-augmented world
 ¿ Control - Direct your attention deliberately and maintain agency
 ¿ Balance - Sustain performance without burning out
 ¿ Motivation - Stay driven when AI handles the "interesting" work
 ¿ Resilience - Cope with constant change and disruption
 ¿ Adaptability - Your ultimate superpower in an unpredictable future

This isn't theory-it's a daily practice program designed for real results. Each day includes clear explanations, AI-assisted exercises, and reflection prompts that build genuine capability, not just knowledge.

Whether you're an individual contributor, manager, or executive, the future belongs to humans who can work with AI, not compete against it. Stop feeling anxious about AI and start becoming the human AI cannot replace.

Your 90-day transformation starts now.

Your 90-Day Program to Stay Relevant as Technology Transforms Work

The AI-Ready Human

Master the Art of Story SellingSuccess demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable. Storytelling is not just an art—it’s a science rooted in brain chemistry.Story Selling explores how to activate the six key brain chemicals—Adrenaline, Endorphins, Dopamine, Serotonin, Oxytocin, and Cortisol—through strategic storytelling. Drawing from decades of research and speaking experience, Dan Clark reveals how to discover, structure, and deliver stories that resonate deeply and move people to action.More than a guide to public speaking, Story Selling is a blueprint for influence. Whether closing deals, inspiring teams, or building trust, the right story, told well, becomes a leader’s most powerful tool.Story Selling transforms speakers into storytellers—and storytellers into unforgettable leaders.

How to 5x Your Value, 10x Your Influence, and Turn Your Words Into Wealth

Story Selling

AI is accelerating everything-decision cycles, information flow, and expectations. In this whirlwind environment, leaders are being asked to navigate and lead through unprecedented volatility, uncertainty, and complexity. But many are still relying on a leadership model designed for stability, predictability, and control.

This model persists not because it's optimal, but because it's familiar. It's what we know.

Ultra Leadership 2.0 challenges that default.

In this book, Dr. Greg Giuliano offers a new operating system for leadership in the age of AI-one that replaces control with connection, compliance with commitment, and direction with development. At its core is a simple idea: leadership is not about having the answers. It's about creating the conditions for people to succeed together.

This is your opportunity to break from "business as usual," upgrade your leadership OS, and lead in a way that matches the world we are now in.

The question is: are you ready to let go of what no longer works?

An OS for the Age of AI

Ultra Leadership 2.0

Drawing from personal experiences growing up in a rural community, Wendell B. Sumter reflects on the lessons learned along the "dirt roads" of life-places where character is formed, resilience is tested, and faith becomes the foundation for moving forward. Through stories of challenge, loss, mentorship, and leadership, he reveals how obstacles can become opportunities for growth and how difficult seasons often prepare us for greater purpose.
Blending personal narrative with practical leadership insights, Dirt Road Destiny encourages readers to rethink how they view their own beginnings. Sumter introduces principles such as Win Them Over (WTO)-a framework for building trust, influence, and authentic leadership in every sphere of life.
This book is more than a memoir. It is an invitation for readers-whether leaders, educators, professionals, or individuals navigating their own journeys-to recognize that where you start does not determine where you finish. With faith, resilience, and intentional leadership, even the roughest roads can lead to a destiny filled with purpose and impact.

From Humble Beginnings to Resilient Leadership

Dirt Road Destiny

The Emerging Leaders Field Guide is a practical and inspiring leadership guide for anyone who wants to become a stronger, more intentional, and more effective leader. Drawing from more than two decades of executive coaching, professional experience, and real-life leadership situations, Patrick S. Frazier turns powerful leadership lessons into memorable principles that readers can understand, apply, and carry with them. Rather than focusing only on theories, this book explores the everyday choices, habits, conversations, and disciplines that shape great leaders. Through compelling stories, practical insights, memorable one-liners, and thoughtful coaching questions, readers are challenged to focus, align, execute, grow, and lead with purpose.
Real-Life Leadership Stories: Engaging experiences and relatable examples that make important leadership principles easier to understand and remember.
Practical Leadership One-Liners: Short, powerful phrases designed to reinforce key lessons, shift mindsets, and provide memorable reminders when leadership gets difficult.
Actionable Coaching Questions: Thought-provoking questions at the end of chapters that encourage reflection, accountability, and meaningful action.
Practical Tools for Developing People and Results: Guidance on process, execution, influence, growth, discipline, consistency, mindset, accountability, delegation, time management, and developing others.



Whether you are an emerging leader taking your first steps, a manager responsible for developing a team, an executive seeking greater impact, or simply someone committed to becoming a better leader, The Emerging Leaders Field Guide offers lessons you can put into practice immediately. The book emphasizes that leadership is not simply about achieving results it is about building people, creating trust, developing discipline, making courageous decisions, and creating a lasting positive influence. Its goal is not perfection, but progress: helping you become the kind of leader who creates results while also helping others become better.

The Emerging Leaders Field Guide is more than a collection of leadership advice. It is a practical companion for the real world a book to return to when you need clarity, encouragement, perspective, or a reminder of what effective leadership requires. If you are ready to stop simply managing tasks and start intentionally influencing people, developing potential, and creating lasting impact, this field guide will give you memorable lessons and practical questions to help you lead boldly, serve faithfully, and keep becoming the leader you are capable of becoming.

Stories That Stick. Lessons That Last

The Emerging Leaders Field Guide

How do we design for connection?A sense of belonging is not a nice-to-have but a fundamental human need. At work, at home and in our communities, belonging shapes our health, wellbeing and ability to thrive. Yet as society becomes increasingly individualized and workplaces evolve, many people are left feeling disconnected and isolated.The Choir Effect introduces 12 practical principles for building trust, connection and belonging, drawn from scientific research, real-world examples and lived experience. Inspired by the remarkable bonding effects of communal singing, it explores what singing together reveals about human nature and translates those insights into practical tools for application in our everyday lives. Discover how to create environments where people feel safe, valued and connected, whether leading a team, strengthening personal relationships or building a community.At a time when loneliness, polarization and social fragmentation are on the rise, The Choir Effect offers a timely and hopeful response. Combining compelling stories, accessible research and practical exercises, it provides a framework for creating shared experiences that foster trust, connection and belonging.

How to build trust, connection and belonging in a fragmented world

The Choir Effect

26 Timeless Principles of Leadership

Lead as a Chief

Are your employees acting like termites chewing through your business?

Do certain clients drain your energy? Do suppliers leave you wondering what planet they're on? Running a service-based business shouldn't feel like a full-time pest control operation, but too often, it does.

Author and entrepreneur Tim Whitt has spent 45 years in the pest control industry-30 in corporate leadership and 15 building his own thriving company from the ground up. Based in southeastern Oklahoma, he lives with his best friend and wife of 44 years, Cindy-his steady partner through every season of the business. From technician to owner, he's seen how both pests and people behave...and how understanding one can completely transform how you manage the other. His company, Pied Piper Pest &amp; Lawn, holds a 4.9-star rating, 800+ client reviews, and steady growth-built mostly on referrals and a team that actually works together.

In Infested: What Pests Teach Us About Managing People and Running a Thriving Service-Based Business, Tim shares a blunt, funny, and highly practical framework for dealing with the "pests" in your business-staff, clients, and suppliers-so you can build a stable, profitable operation that doesn't depend on you putting out fires every day.

Inside, you'll learn how to:
Spot damaging behaviors early-before they chew through your profits
Build a stable, balanced business ecosystem that doesn't collapse when one person leaves
Decode what people really want so you can manage with insight, not emotion
Boost productivity and engagement without babysitting adults
Use simple data and patterns to make decisions instead of reacting to drama
Handle conflict firmly and ethically-without burning bridges
Apply pest behavior lessons directly to real-world staffing, client, and vendor problems



With straight talk, real stories from the field, and step-by-step strategies, Infested makes managing people clearer, calmer, and (yes) surprisingly enjoyable. You'll reduce chaos, increase loyalty, and build a business that grows without eating you alive.

If you're tired of feeling overrun by "problem people," it's time to take control.

Grab Infested today and turn your service-based business into a well-run, high-performing ecosystem.

End Workplace Drama, Stop Toxic Employees, Build a Thriving Small Business

Infested

Super Skill

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