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Joe Lazer

Super Skill

Why Storytelling Is the Superpower of the AI Age

The reason you feel stuck isn't because you are not working hard enough or lack discipline. It's because your vision, strategy and habits are misaligned. Founder and entrepreneur Hermione Olivia knows what it's like to live a life that looks successful from the outside: packed schedules, never-ending to-do lists, saying yes to everything. But when did success become about ticking every box? When was the last time we asked ourselves whether this life is actually the one we want to live? After walking away from a six-figure CEO role to answer this very question, Hermione has discovered that true success doesn't come from doing more, but from designing our lives and careers with true intention. CEO Yourself is the culmination of that journey; a unique model of personal leadership that blends insights and practical tools to:<ul><li>build a vision unique to you</li><li>develop a personal strategy that executes achievable milestones</li><li>grow into the person you were always meant to be with supporting habits that create momentum</li><li>step into consistent and sustainable personal growth</li></ul>Are you ready to take charge?

Master Your Potential. Take Charge of Your Life

CEO Yourself

Success isn't determined by circumstances. It's determined by your ability to influence them.Influence - Rapport - Results is a practical guide for anyone who wants to communicate with greater confidence, build stronger relationships, and achieve better outcomes in every area of life. Derrick Chevalier combines proven principles of influence, rapport, and negotiation into a powerful framework that helps readers replace outdated tactics with modern strategies built on trust, credibility, and cooperation.Through real-world insights and actionable techniques, you'll learn how to reduce conflict, strengthen teamwork, inspire collaboration, and create meaningful connections that lead to lasting success. Whether you're leading an organization, growing a business, advancing your career, or improving your personal relationships, these strategies will help you communicate more effectively and achieve results that benefit everyone involved.Serving as the official companion to the Amazon #1 bestseller and International Impact Book Award-winning EVOLVE OR BE SLAUGHTERED: Negotiation For the 21st Century, this book expands on the principles of modern influence and negotiation with practical lessons you can apply immediately.If you're ready to earn greater credibility, increase your influence, build stronger relationships, and create extraordinary personal, professional, and financial results, Influence - Rapport - Results provides the roadmap to help you get there.

Influence - Rapport - Results

AN INSTANT NEW YORK TIMES BESTSELLERWork is changing for everyone, everywhere. Standing still isn't an option. Ryan Roslansky and Aneesh Raman, CEO and Chief Economic Opportunity Officer at LinkedIn, show you how to take control of this moment with clarity and confidence.The future of work is not a distant horizon. It is being built right now. While some of us are experimenting and adapting with AI, most of us are feeling anxious and uncertain, navigating rapid change with outdated playbooks. We're relying on old career advice that assumes the tasks you do at work are static, that the skills you learned in school last decades, and that success comes from moving up a predictable ladder. That's the old world of work, and it's on the way out.Open to Work offers a new path forward. Backed by real-time insights from over a billion professionals on LinkedIn, it is a clear-eyed view of what's actually changing, what skills you really need, and how to stay ahead at work as AI reshapes every aspect of work.You'll meet early movers like Neil, who used AI to get better at his job; Jonetta, who used AI to get a new job; and Taj, who used AI to build a business.You’ll also get expert perspectives across the future of work and careers, helping you discover what will make you competitive in ways no machine can replace. You'll learn how to:<ul><li>Assess which parts of your job to delegate to AI, and which to keep for yourself</li><li>Build the core human capabilities that will carry you through any technological shift</li><li>Take action, including with a 30-60-90 day plan</li></ul>Both a roadmap and a rallying cry, Open to Work delivers an urgent truth: change is coming. The only question is whether you harness it or let it overtake you.

How to Get Ahead in the Age of AI

Open to Work

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment. From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes: -How PR campaigns work -Giving and receiving writing feedback -AP style tips and helpful AI terms -Writing SMART Objectives -PESO model for Paid, Earned, Shared, and Owned Media Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team. Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!

The PR Writing Workshop

Managing people has never been harder. Remote work, AI integration, generational friction and constant change have made the job almost untenable. But at its core, managing people comes down to an ongoing series of conversations -- and managers are overwhelmed by the sheer volume and variety of conversations every day. Most managers receive no management training before inheriting people to manage, and those who do often develop one or two approaches to these conversations and apply them universally. But the managers who consistently get the most from their teams are the ones who can read a situation clearly and shift their approach deliberately.Award-winning organizational psychologist and executive coach Dr. Jake Tuber introduces the Manager Conversations Framework - a practical tool that maps eight distinct postures managers can adopt across the dimensions that matter most in any interaction.Written for managers at every level - from first-time supervisors to senior leaders across every industry and sector - and packed with diagnostic tools, checklists and pro tips, this practical, research-backed guide has everything needed to help every manager become more effective.

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

THE INSTANT SUNDAY TIMES BESTSELLER'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind 'The best book ever written about how to have a fulfilling and impactful career.' Liv Boeree, world poker champion'Original and helpful . . . Anyone fretting over how to spend their 80,000 hours might start by investing a few in Mr Todd's book.' The EconomistA ridiculously in-depth guide to finding a fulfilling, AI-proof careerYou have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. That makes it the most important decision you'll ever make.Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades.So what should you do? Most advice is based on no research, instead offering misleading platitudes like 'follow your passion'. And it is surprisingly out-of-date, focusing on traditional paths rather than those most likely to thrive in an age of AI.Benjamin Todd is the founder of 80,000 Hours, a nonprofit that has spent over fifteen years researching how to have a fulfilling and impactful career. Now, he explores how anyone can find one, covering: <ul><li>What really makes for a dream job, and why finding it probably doesn't involve "following your passion"</li><li>How to have a positive impact in your career, and why doing so might involve focusing on unregulated AI as much as on climate change</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them</li></ul> You'll come away with a plan to use your 80,000 hours in a way that's rewarding, AI-proof and fulfils your potential to make a difference.PRAISE FOR 80,000 HOURS'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

How to Have a Fulfilling Career That Does Good

80,000 Hours

Anyone can be a contrarian. Effective leaders are smart about when--and how--they go against conventional wisdom to succeed.Contrarians are, by and large, ineffective. Their countervailing ideas don't gain support. Their pleas for understanding are dismissed. Their efforts to change minds backfire. But it's not because they're always wrong. It's because they're not smart about going against the grain. People tend to think of contrarianism as some innate trait that you either have or you don't. It's not. It's a way of thinking and a set of skills that can be learned and practiced.This provocative and deeply researched book teaches those skills. Strategy scholars Chengwei Liu and Balázs Kovács reveal how exceptional performance is far less predictable--and far less meritocratic--than most people believe. Drawing on insights from behavioral science, business strategy, finance, sports, entertainment, and entrepreneurship, they show how luck, social dynamics, institutional conformity, and hidden biases shape who succeeds, who fails, and which ideas rise to the top.The authors uncover why consensus thinking so often leads organizations and leaders astray through fascinating stories ranging from PSY's "Gangnam Style" to the rise of Capital One to venture capital bets, celebrity CEOs, financial collapses, and viral cultural phenomena. They introduce a powerful framework for spotting overlooked opportunities, avoiding costly decision traps, and building organizations that learn faster than their competitors do.Leaders and professionals who thrive are not reckless rebels or irrational gamblers but disciplined, smart contrarians who know how to separate signal from hype, skill from luck, and genuine innovation from fashionable noise.Fresh and highly original--and a joy to read--Smart Contrarians is the guide for executives, leaders, entrepreneurs, and all ambitious professionals who want to zig when everyone else zags.

How to Think Differently about Thinking Differently

Smart Contrarians

<div> Build the practical skills to live with purpose and lead with integrity </div> <div> In How to Be a Good Human: Building the Skills to Live Fully, Lead Honestly, and Show Up for What Matters, Amber Cabral delivers a practical guide to developing the interpersonal and self-awareness skills that define meaningful living and authentic leadership. Built on her Human(ing) Well Resilience Framework-organized around four pillars: health, wealth, relationships, and growth-the book provides readers with actionable approaches to showing up more intentionally in their personal and professional lives every day.&nbsp; </div> <div> How to Be a Good Human explores the specific habits, mindsets, and communication practices that allow individuals to engage more honestly with themselves and others. Cabral addresses the real challenges people face when trying to align their values with their actions, offering concrete techniques for building self-awareness, developing resilience, cultivating empathy, and navigating interpersonal dynamics with clarity and confidence.&nbsp; </div> <div> Readers will also find: </div> <div> <ul> <li>Strategies for developing self-awareness rooted in embodiment that translates directly into stronger relationships and more effective personal and professional leadership</li> <li>Practical tools for navigating interpersonal challenges-including reciprocity, repair, asking for help, and saying no-with honesty, empathy, and a commitment to mutual understanding&nbsp;</li> <li>Approaches to aligning daily actions with core values so that integrity becomes a consistent practice rather than an aspiration&nbsp;</li> <li>Techniques for building resilience, capacity, and accountability habits that foster trust and strengthen connections across personal and workplace settings&nbsp;</li> <li>Guidance on showing up authentically in high-stakes moments where leadership, empathy, and honest communication matter most&nbsp;</li> <li>Ideal for professionals, emerging and established leaders, and anyone seeking to strengthen their interpersonal skills, How to Be a Good Human offers a grounded, actionable path toward living with greater intention, leading with honesty, and making meaningful contributions in every area of life.&nbsp;</li> </ul> </div>

Building the Skills to Live Fully, Lead Honestly, and Show Up for What Matters

How to Be a Good Human

You might already consider yourself a stellar conversationalist, but could you be even better? This book will help enrich your life, one conversation at a time.'Ground-breaking research that changed my life' Mel Robbins'Reading TALK is like having a conversation with the world's best conversationalist' Angela Duckworth_________Conversation is at the heart of our relationships and decision-making - but the science behind our everyday interactions, and how to improve them, is little known.In Talk, Harvard Professor Alison Wood Brooks provides fascinating insights into the power of effective communication. She gives you the tools that her MBA students say transform their lives, bringing together psychology, linguistics, sociology and neuroscience in her original framework:T - Topics - including the surprising impact of preparing topics before a conversation A - Asking - why we need to do more (and why we do less than we think) L - Levity - how to find the fun in conversations with anyone K - Kindness - how to be a better listener and not simply pretend to be one!Through her own original research, Brooks shows readers how small changes in how we communicate can make a big difference to our relationships, our careers and our lives.

The Science of Conversation and the Art of Being Ourselves

Talk

Unreasonable Hospitality

Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park.With his book Unreasonable Hospitality, Will Guidara issued a compelling invitation: "No matter what business you're in, you can make the choice to be in the hospitality industry." His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.If Unreasonable Hospitality is the why, then The Field Guide is the how.This practical, step-by-step journal offers a clear roadmap for applying Guidara's lessons in real life, helping you turn generous thinking into consistent action. Inside, you'll learn how to: <ul><li>Build and lead your team with consistency, integrity--and yes, hospitality</li><li>Develop a culture of hospitality with five essential components--excellence, communication, collaboration, feedback, and repair--and the systems that will keep those values front and centre</li><li>Create bespoke gestures with the power to transform ordinary transactions into extraordinary experiences--as well as how to create a ready-made toolkit of simple, repeatable actions that still feel personal</li></ul> Featuring deeply personal stories, his own as well as those of readers he's encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk. Each can be done on your own, with your team, or company-wide at the annual retreat.Beautifully designed and illustrated in full colour, this delightful, participatory guide-meant to be marked up and discussed-will have you feeling like a kid about to crack open a new colouring book. You'll walk away inspired, with a power pack of specific, immediately actionable ideas to help you elevate the magic in what you do-for yourself, the people you work with, and the people you serve.

Unreasonable Hospitality: The Field Guide

How do we design for connection?A sense of belonging is not a nice-to-have but a fundamental human need. At work, at home and in our communities, belonging shapes our health, wellbeing and ability to thrive. Yet as society becomes increasingly individualized and workplaces evolve, many people are left feeling disconnected and isolated.The Choir Effect introduces 12 practical principles for building trust, connection and belonging, drawn from scientific research, real-world examples and lived experience. Inspired by the remarkable bonding effects of communal singing, it explores what singing together reveals about human nature and translates those insights into practical tools for application in our everyday lives. Discover how to create environments where people feel safe, valued and connected, whether leading a team, strengthening personal relationships or building a community.At a time when loneliness, polarization and social fragmentation are on the rise, The Choir Effect offers a timely and hopeful response. Combining compelling stories, accessible research and practical exercises, it provides a framework for creating shared experiences that foster trust, connection and belonging.

How to build trust, connection and belonging in a fragmented world

The Choir Effect

Super Skill

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