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Shaker T: The Unwritten Rules of Modern
Leadership

The Unwritten Rules of Modern Leadership

Your best people are already deciding whether to stay. Most managers never see it coming.

Not because the signs weren't there. Because nobody taught them how to read them.

Before They Resign: What Emotionally Intelligent Managers Do to Keep Their Best People is the retention playbook for the frontline and middle manager - the leader who got promoted because they were great at the work and now finds themselves responsible for a group of human beings whose private calculations, quiet frustrations, and carefully managed exits they can barely see.

This is not a book about HR programs, ping pong tables, or counteroffers scrambled together on a Thursday afternoon. It is about the daily interactions, the conversations you keep avoiding, and the moments of genuine attention that make someone decide this place is still worth their best.

Research tells us that managers account for 70% of the variance in team engagement. That 89% of managers believe their employees are thriving - while only 24% of employees agree. That 42% of all turnover is preventable. The gap between what managers believe is happening on their teams and what their people are actually experiencing is not a small one. This book closes it.

Across fourteen chapters, you will learn:



Retention isn't a program. It's what happens when people feel seen, valued, challenged, and cared for - day after day, one conversation at a time.

You are the experience. This book is about becoming the kind of experience people choose to stay for.

Be the reason they stay.

What Emotionally Intelligent Managers Do to Keep Their Best People

Before They Resign

Extraordinary

A highly practical introduction to leadership that showcases real leaders who students can relate to.

Perspectives from Practice

Leadership

Are your employees acting like termites chewing through your business?

Do certain clients drain your energy? Do suppliers leave you wondering what planet they're on? Running a service-based business shouldn't feel like a full-time pest control operation, but too often, it does.

Author and entrepreneur Tim Whitt has spent 45 years in the pest control industry-30 in corporate leadership and 15 building his own thriving company from the ground up. Based in southeastern Oklahoma, he lives with his best friend and wife of 44 years, Cindy-his steady partner through every season of the business. From technician to owner, he's seen how both pests and people behave...and how understanding one can completely transform how you manage the other. His company, Pied Piper Pest &amp; Lawn, holds a 4.9-star rating, 800+ client reviews, and steady growth-built mostly on referrals and a team that actually works together.

In Infested: What Pests Teach Us About Managing People and Running a Thriving Service-Based Business, Tim shares a blunt, funny, and highly practical framework for dealing with the "pests" in your business-staff, clients, and suppliers-so you can build a stable, profitable operation that doesn't depend on you putting out fires every day.

Inside, you'll learn how to:
Spot damaging behaviors early-before they chew through your profits
Build a stable, balanced business ecosystem that doesn't collapse when one person leaves
Decode what people really want so you can manage with insight, not emotion
Boost productivity and engagement without babysitting adults
Use simple data and patterns to make decisions instead of reacting to drama
Handle conflict firmly and ethically-without burning bridges
Apply pest behavior lessons directly to real-world staffing, client, and vendor problems



With straight talk, real stories from the field, and step-by-step strategies, Infested makes managing people clearer, calmer, and (yes) surprisingly enjoyable. You'll reduce chaos, increase loyalty, and build a business that grows without eating you alive.

If you're tired of feeling overrun by "problem people," it's time to take control.

Grab Infested today and turn your service-based business into a well-run, high-performing ecosystem.

End Workplace Drama, Stop Toxic Employees, Build a Thriving Small Business

Infested

Praise for 5 Voices "5 Voices is in everyday use inside our organization. The powerful vocabulary helps our people to communicate and lead more effectively and to fulfill our passion for enabling our people to be the best that they can be." -JOHN COTTRELL, CEO, Endava "5 Voices is a thought provoking, insightful, and applicable concept for all organizations.... business, government, health care, ministry, education or other non-profits. The book is well written and full of examples that help the 5 Voices principles come alive." -TIM TASSOPOULOS, Executive Vice President of Operations, Chick-fil-A "You cannot lead people who you cannot connect with powerfully. 5 Voices offers you ways to resonate, motivate and elevate those who follow you or work beside you." -TIM SANDERS, author of Love is the Killer App: How To Win Business and Influence Friends "This book will change the way you communicate. 5 Voices helps leaders find their voice and understand how they're heard. These pages are a tool that will enhance your self-awareness and extend your influence." -DAN ROCKWELL, blogger, Leadership Freak "5 Voices was the key that helped us unlock each person's full potential on our team. It really has been transforming for our entire organization. If you desire a more cohesive and productive team with better communication, then take them through this book." -ANDREW J. DAHL, President, Dahl Automotive

How to Communicate Effectively with Everyone You Lead

The 5 Voices

Your rivals aren't your obstacles. They are your greatest catalysts.

Leadership Lessons From Rivalries reveals how history's most consequential leaders were forged not in isolation, but through intense competition. Drawing from rivalries across business, politics, sports, and culture, the book shows how competitive pressure sharpens vision, strengthens resilience, and accelerates growth. Readers learn how to transform rivalry from a source of stress into a powerful engine for leadership excellence.

A Framework for Every Arena

Through the lens of 21 legendary rivalries, Lebrun moves beyond storytelling to build a cohesive, practical framework designed for today's high-pressure environments.

The book unfolds across seven critical pillars:
Vision - Seeing the path through the noise. 
Strategy - Planning for the collision. 
Persuasion - Winning the hearts and minds of the team. 
Adaptability - Pivoting when the opposition moves. 
Creativity - Finding the "third way" in a binary conflict. 
Collaboration - When to turn a rival into a partner.
Values - Leading with a moral compass that survives the fight. 



Why This Book?
 
Unlike traditional leadership manuals that treat competition as a threat to be neutralized, Lebrun reveals rivalry as a force to be harnessed. Whether you are leading a startup, managing an executive team, or navigating a competitive career path, this book provides the tools to turn external pressure into internal clarity and innovation.

Stop fearing the competition. Start using it to become a sharper thinker, a steadier judge, and a leader who thrives in full view of any challenge.

Real Stories That Teach Vision, Strategy, and Competitive Edge

Leadership Lessons From Rivalries

Transform your leadership outcomes by changing these everyday words From A to THE: The Psycholinguistic Approach to Leadership, Ryan Avery, the 2012 world champion of public speaking and trained organizational psychologist, reveals how small shifts in everyday language create monumental changes in leadership outcomes. Drawing on linguistic data, original research, and real-world stories gathered over the last decade, Avery identifies the specific words that erode trust and weaken authority. The book blends science and storytelling to show why certain common words kill momentum, spark confusion, or undermine connection, and what to say instead. Avery provides replacement language designed to drive clarity, commitment, and trust. Each of the words is examined through psycholinguistic research, giving leaders evidence-based strategies to communicate with greater influence and impact across every interaction. Readers will also discover: <ul> <li>Evidence-based explanations of how specific word choices shape perception, trust, and team motivation in leadership contexts</li> <li>Practical replacement language leaders can adopt immediately to strengthen authority and build deeper connection with their teams</li> <li>Real-world stories from coaching executives, leadership teams, and C-suite professionals across multiple industries over the last decade</li> <li>Psycholinguistic frameworks that connect everyday language patterns to measurable changes in leadership clarity and team commitment</li> </ul> Ideal for CEOs, executives, and leaders at every organizational level, From A to THE provides the research-backed approach to communication that replaces counterproductive language habits with precise, influence-driven alternatives, helping leaders build trust, create clarity, and inspire commitment through the words they choose daily.

The Psycholinguistic Approach to Leadership

From A to THE

What Happens When One Kid Decides to Lead
What if leadership isn't taught-but caught?
In The D-Max Effect, Lisa Liberatore tells the unforgettable true story of how one ordinary child-invited into real responsibility early-sparked extraordinary ripple effects across schools, nonprofits, classrooms, and entire communities.
Inspired by her son, Dorian "D-Max" Pillsbury, this book challenges everything we think we know about leadership, confidence, and impact. It reveals a simple but radical truth: children don't learn leadership by being told what to do-they learn it by being included.
Through vivid, intimate storytelling-from soup kitchens and hockey rinks to classrooms, fundraisers, and kitchen-table conversations-Liberatore shows how leadership forms quietly: through presence instead of polish, consistency instead of charisma, and kindness practiced in ordinary moments. Readers witness how small acts-selling a candle, asking a question, pushing a cart of pie-become the building blocks of purpose, credibility, and lasting change.
This is not a parenting manual.
It's not a leadership playbook.
It's a lived framework for rebuilding community in a disconnected world.
At its core, The D-Max Effect is about breaking cycles, rewriting futures, and raising humans-of any age-who believe their presence matters. Whether you are a parent, educator, entrepreneur, mentor, or someone who has longed for deeper connection and meaning, this book will change how you see leadership and how you practice it every day.
Because real leadership doesn't wait for permission.
It starts when someone notices a need...and chooses to show up.

The D-Max Effect

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

Learn to be a better negotiator--and achieve the outcomes you want.If you read nothing else on negotiation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare for the conversations, identify win-wins, and secure powerful deals.This book will inspire you to: <ul><li>Control the negotiation before it begins</li><li>Rethink negotiation as a shared and equal exchange</li><li>Employ emotions--both positive and negative--to your advantage</li><li>Understand the rules for negotiating across cultures</li><li>Negotiate with confidence for a bigger role, title, or salary</li><li>Learn how to negotiate on your own behalf</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Negotiation, Updated and Expanded

100 Things

Your Guide to Startup Success Whether you dream of launching your own business or you've already started your entrepreneurial journey, this book is you. This is your toolkit for building your entrepreneurial skills quickly and confidently. What separates successful entrepreneurs from the rest isn't necessarily a groundbreaking idea or being the smartest or hardest worker in the room; it's a combination of mindset, habits, strategies and skills that will help you overcome obstacles and thrive in your chosen business environment and marketplace. 100 Things Successful Startups Do&nbsp;is packed with great ideas for launching a successful venture, all carefully chosen to help you navigate whatever challenges and opportunities cross your path and give you the best chance of success as you grow your business. So whether you're looking for guidance on writing a business plan, attracting investors, managing a growing team or staying resilient when the going gets tough, you'll find everything you need within these pages. Explore the habits, tools, techniques and mentality of smart startups and develop your own business style. Every chapter features a new idea to help you form the habits and mindset of a successful entrepreneur. Together, they are your springboard to success. Mixing simple explanations with activities and exercises, you'll learn the optimal mindset and habits you need to succeed. 100 Things Successful Startups Do&nbsp;is&nbsp;your go-to resource for encouragement, advice and practical steps to help you succeed. Now it's time to get started. Praise for 100 THINGS SUCCESSFUL PEOPLE DO 'Inside these pages you'll find a powerful reminder of the many ways you can make your life - and other people's lives - more successful. It will help you identify what success means to you and give you the building blocks for making that success a reality. This is your chance to overcome whatever obstacles are stopping you. Read it, act on it and experience the difference'&nbsp;Marshall Goldsmith&nbsp;Ph.D., bestselling author of&nbsp;TRIGGERS

Little Lessons in Self-Employment and Entrepreneurial Success

100 Things Successful Startups Do

90 Days to Level Up Series

Supercharge your leadership skills in just three months with expert advice from an industry leader In 90 Days to Level Up Your Leadership, executive fellow at Harvard Business School and bestselling author Bill George will teach you how to become a better leader by focusing on a specific step each week. From laying the groundwork for your leadership journey all the way through to tackling contemporary leadership challenges, this book walks you through exactly how to develop your leadership skills, one step at a time. Inside you'll find: <ul> <li>A crystal-clear, week-by-week roadmap to help you improve your leadership skills</li> <li>Actionable steps and practical tasks you can apply immediately to become a better leader</li> <li>Tools to help you embrace and personify authentic leadership</li> </ul> If you're ready to transform your career and achieve your goals in just one quarter, the 90 Days to Level Up series is for you. Whether you're brand-new to a business, stepping into a leadership role for the first time, or looking to enhance your skills, this series will be your personal guide to unlocking your potential and reaching new professional heights.

90 Days to Level Up Your Leadership

The Unwritten Rules of Modern Leadership

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