Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
novembre 2022, env. 206 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-224848-6
Taylor and Francis
978-1-03-224848-6
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
novembre 2022, env. 206 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-224848-6
Taylor and Francis
978-1-03-224848-6
Autres titres de la collection: Routledge Studies in Marketing
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