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Advertising Management in a Digital Environment
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Advertising Management in a Digital Environment

Text and Cases
Livre (relié)env. 316.00 CHF
livrable dans env. 10-20 jours

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

juillet 2021, env. 202 pages, Anglais
Taylor and Francis
978-0-367-62071-4

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