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Advertising Management in a Digital Environment
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Advertising Management in a Digital Environment

Text and Cases
Buch (gebunden)ca. 316.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

Juli 2021, ca. 202 Seiten, Englisch
Taylor and Francis
978-0-367-62071-4

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