Acceptance of Remote Services
Perception, Adoption, and Continued Usage in Organizational Settings
Contenu
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
Informations bibliographiques
novembre 2009, 262 Pages, Applied Marketing Science / Angewandte Marketingforschung, Allemand
Gabler
978-3-8349-1957-1