Absolute Essentials of Strategic Marketing
De:
Proctor TonyStrategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
mai 2023, env. 126 pages, Absolute Essentials of Business and Economics, Anglais
Taylor and Francis
978-0-367-52475-3
Taylor and Francis
978-0-367-52475-3
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
mai 2023, env. 126 pages, Absolute Essentials of Business and Economics, Anglais
Taylor and Francis
978-0-367-52475-3
Taylor and Francis
978-0-367-52475-3
Autres titres de la collection: Absolute Essentials of Business and Economics
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