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A Playbook Is Not A Brain

Ellis A: A Playbook Is Not A Brain

How frameworks fail-and what actually builds capability

Battle-tested frameworks for scaling your company from Silicon Valley's top CEO coach Now in its Second Edition, The Great CEO Within: The Tactical Guide to Company Building delivers the operational playbook Matt Mochary has refined through over 10,000 hours coaching CEOs at OpenAI, Coinbase, Reddit, Robinhood, and dozens of other billion-dollar companies. These are the specific frameworks, templates, and implementation scripts used by founders building the most valuable technology companies today. The Great CEO Within provides immediately deployable systems: the Energy Audit technique for restructuring calendars toward high-value activities, Meeting Efficiency protocols that improve decision quality, and Impeccable Agreements systems for tracking commitments. New to this edition are chapters addressing remote team management, AI-era leadership challenges, and lessons from coaching technology's most influential companies. Readers will also find: <ul> <li>Directly Responsible Individual accountability frameworks that clarify ownership and eliminate ambiguity across fast-growing organizations</li> <li>Scripts and templates for building feedback cultures where difficult conversations happen naturally and productively across teams</li> <li>Techniques for identifying when fear or anger distort judgment and methods for restoring clear decision-making</li> <li>Step-by-step implementation instructions tested across hundreds of high-growth companies at Series B and beyond</li> <li>Protocols for efficient decision-making, team alignment, and hiring exceptional people during periods of rapid scale</li> </ul> The Great CEO Within serves first-time and experienced CEOs seeking concrete, field-tested systems for leading high-growth organizations through every stage of scaling.

The Tactical Guide to Company Building

The Great CEO Within

How to Create, Manage, and Sustain a Skills-Based Culture

The TWI Implementation Field Guide

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

The secret to success in middle management? Less is more. That is, less of you is more. That’s because, as a manager, your success is measured by how effectively you clear pathways to growth for your people, eventually building teams that work without you. Yet, when great individual performers are promoted to management, they are often surprised to find that knowing how to do is not the same thing as knowing how to teach, or even more importantly, how to lead. And that can be frustrating. Middle managers often report feeling unprepared, underappreciated, overworked, and stuck in the middle–caught between disgruntled team members and demanding executives. With Core Leadership, executive coache, speaker, and team-culture guru Stacey McKibbin and illuminates a clear and inspiring path that leads not only to getting unstuck, but to tapping the power of the middle–building a connected culture and fostering the growth of every individual on your team. Core Leadership begins by taking a fresh look at the manager’s true role and what it means to redefine your personal vision of success. McKibbin offers up the same management wisdom and strategies she has applied successfully with managers and her teams over years of experience with companies and organizations ranging from family-owned local businesses to multinationals like Google and MetLife. Each step along the way is illustrated by stories ranging from humorous personal asides to some of her clients’ real-world success stories. The inspiring and immediately actionable topics they explore include: <ul> <li>The mindset of exceptional managers</li> <li>Building a connected culture based on core values</li> <li>Accountability and self-governance</li> <li>Mastering the art of effective communication</li> <li>Coaching forward</li> <li>Building a culture that works without you</li> <li>Healthy communication with leadership</li> </ul> So much attention and so many resources have been directed at training and supporting C-Suite executives and front-line performers. Yet, relatively little expert and focused guidance has been available for people in critical roles leading and serving in the middle. With Core Leadership, McKibbin spans that gap and provides a comprehensive and definitive guide for middle managers that is both a playbook and an inspiring call to action.

Redefining Middle Management to Create Self-Reliant Teams

Core Leadership

Build a Future-Ready Organization Where Every Employee Can Succeed
Succession planning, while often talked about, remains one of the least successfully implemented leadership practices in an organization’s toolkit. Too often, organizations rely on outdated methods like “successor spotting,” grooming, secret conversations behind closed doors, or focusing only on a select group of “high potentials.” These approaches create bias, limit opportunity, and fail to prepare organizations for the realities of today’s fast-changing workforce. Succession Planning Reimagined introduces developmental succession planning, a modern, inclusive strategy that empowers every employee to grow and contribute to future success.
Through research-based insights and practical tools, you’ll learn how to transform succession planning from a static, murky process into a dynamic, people-centered strategy. You’ll discover the “secret sauce” for success: engaging employees, connecting development to organizational goals, and supporting growth at every stage. Each chapter provides clear steps for:
<ul>
<li>Assessing future needs</li>
<li>Building top-level and next-level plans</li>
<li>Creating measurable progress through continuous refinement</li>
</ul>
Whether you’re an HR leader, OD consultant, L&amp;D professional, or talent strategist, this book equips you to build authentic leadership pipelines that foster equity, readiness, and resilience. By embracing a proactive, developmental approach, you’ll prepare your organization for what’s next while creating a culture in which every employee feels valued and prepared for the future. If you’re ready to move beyond outdated models and design a succession strategy that works for today’s workforce, this guide will show you how to make it happen.

Building Future Readiness at All Levels

Succession Planning Reimagined

Simple, Sound Measurement for Real-World Learning
Are you an L&amp;D practitioner who is avoiding measurement, analytics, and reporting because it all seems too complex, too time-consuming—or just plain intimidating? Most new L&amp;D practitioners know how valuable measurement is, but few know how to do it well or how to make sure the results matter to decision makers. In Measurement Simplified, David Vance and Peggy Parskey cut to the heart of the matter, sharing their expertise with beginners—and anyone who needs a no-nonsense refresher. They explain:
<ul>
<li>How measurement works</li>
<li>Why it’s worth the investment</li>
<li>How to do it efficiently and effectively</li>
</ul>
They walk through the most valuable measures at the course level and the department level, making sure to explain each concept in a way that is accessible and useful for novices. And they make the case for implementing smart measurement and reporting processes that will help your learning function run more like a business.
A fast and friendly on-ramp to the topic, Measurement Simplified still maintains the key insights of Vance and Parskey’s comprehensive classic, Measurement Demystified. This compact new guide offers all the knowledge and tools you need to make practical, evidence-based decisions, ensuring that you measure what matters and elevate the role of learning in your organization.

The Basics of L&d Measurement and Reporting

Measurement Simplified

L&amp;D leadership isn’t a role. It’s how you show up every day.Leadership isn’t something bestowed upon you. You build your skills as an L&amp;D leader every day through the choices you make and the behaviors you model. In Leading in L&amp;D, learning expert David Kelly shares 17 essential behaviors that will help you show up and succeed as a leader no matter what your role, title, or place on the organizational chart.The book, written in an engaging, conversational style, includes:
<ul>
<li>Insights and real-world stories based on interviews with dozens of leaders in the field</li>
<li>Practical exercises to help you practice each behavior</li>
<li>Preparation for the obstacles you are likely to encounter as well as advice about how to overcome them</li>
<li>Prompts to deepen your understanding</li>
</ul>Kelly’s 17 behaviors—ranging from empathy, curiosity, and integrity to innovation, confidence, and problem solving—have been proven to drive business results, strengthen working relationships, spur organizational growth, and enable long-term success for L&amp;D leaders. Whether you’re an individual contributor eager for greater influence, an emerging L&amp;D leader ready to step up and do more, or an experienced professional seeking greater clarity and purpose, Kelly’s framework and implementation tools will help you transform how you get your work done, collaborate, and show up to lead—starting today.

Transform Everyday Actions Into Extraordinary Leadership

Leading in L&d

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

The purpose of this book is to explain the concept of portfolio, program, and project investment management and to provide the knowledge and the necessary understanding to effectively undertake the process. It begins by explaining how to understand the business problem the organization is trying to resolve with its strategy objectives. It then looks at financial management, particularly how to calculate the whole-of-life program and project capital and operational costs used to measure value for money from the investment. This information is used to inform program and project business case options analysis, investment appraisal of the initiative, and portfolio prioritization through the entire corporate portfolio management process. This book details the investment management process and how it integrates with an adapted corporate portfolio management process and benefits management process that focuses on a clear line of sight - an industry technique that ensures the achievement of strategy objectives through benefits realization. In addition, it explores specific cognitive bias that impacts and unduly influences the investment decision-making process. Finally, it describes several leading-edge techniques to make it easier to implement and sustain the discipline of portfolio, program, and project investment management.

How to Achieve Strategic Objectives through Benefits Realization

Portfolio, Program, and Project Investment Management

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development - Lead AI learning projects and embed learning into daily work This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

A Playbook Is Not A Brain

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