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Brede L: Der Businessplan-Kompass

Der Businessplan-Kompass

Von der Vision zum Unternehmen

Stellen Sie sich vor, Sie haben dreißig Jahre lang alles gegeben. Sie waren der Erste im Betrieb und der Letzte, der das Licht ausgemacht hat. Sie haben Krisen überstanden, Arbeitsplätze gesichert und eine Marke aufgebaut, auf die Sie stolz sind. Doch am Tag, an dem Sie den Staffelstab übergeben oder Ihr Unternehmen verkaufen wollen, folgt das böse Erwachen. Das Preisschild, das Sie im Kopf hatten, ist eine Illusion. Ihr Unternehmen ist ohne Sie an der Spitze kaum einen Cent wert.

Genau hier setzt Patric Stöbe an. In seinem neuen Buch "Operation am offenen Konto" blickt der öffentlich bestellte Sachverständige für Unternehmensbewertungen und erfahrene Strategieberater tief in die Herzkammern des deutschen Mittelstands. Er zeigt auf, warum Fleiß allein kein Garant für einen hohen Unternehmenswert ist und warum viele Inhaber unwissentlich den schleichenden Infarkt ihres Lebenswerks herbeiführen.

Dieses Buch ist kein trockener Ratgeber über Betriebswirtschaft oder Unternehmensführung. Es ist ein chirurgisch präziser Blick hinter die Kulissen, verpackt in 15 emotionale und persönliche Geschichten aus der erlebten Praxis. Stöbe berichtet von "Feuerlöschern" im Chefsessel, die vor lauter operativem Stress vergessen haben, ein funktionierendes System zu bauen. Er erzählt von der "Pflaster-Mentalität", bei der existenzielle strukturelle Wunden nur oberflächlich kaschiert werden, bis es zu spät ist.

Der Autor führt den Leser durch die kritischsten Phasen eines Unternehmenslebens und stellt die unangenehmen Fragen, die sonst niemand stellt.

- Funktioniert Ihr Laden auch ohne Sie, oder sind Sie das größte Risiko Ihrer Firma?

- Lügt Ihre Bilanz Sie an, weil Sie Jahre lang den Investitionsstau ignoriert haben?

- Wie lösen Sie eine Pattsituation zwischen Partnern, bevor diese das gesamte Unternehmen zerreibt?

Inklusive themenbezogener Praxis-Checklisten als konkrete Handlungsempfehlung für Ihr Unternehmen

Operation am offenen Konto

»Ein erfreulich innovatives und hilfreiches Buch, in der Zeit vieler Start-ups, erfolgreicher und gescheiterter.«
Prof. Dr. Gerhard Wagner Harvard University, Boston
»Innovationen, Ventures, Wagnisse verlangen neue Fähigkeiten, um Risikoeinflüsse und unsichere Ergebnisse zum Günstigen zu lenken.«
Prof. Dr. Rudi Zagst Technische Universität München
»Als ‚Lifelong Learner‘ schätze ich dieses Buch sehr, denn wer sich mit praktischen Lernangeboten im globalen Kontext auseinandersetzt, wird zu den nachhaltigen Wegbereitern des Fortschritts zählen.«
Tan Sri Rainer Althoff ehem. CEO von Siemens Malaysia, Kuala Lumpur
»Das Buch geht auch auf die positiven Wirkungen der Innovation für die Gesellschaft ein, die sicht- und messbar werden sollen.«
Dr. Tahmina Theis Head of Communications, BlueOrchard, Zürich

Dieses Lehrbuch behandelt sämtliche Themen der BWL, die sich mit Wandel, Umbruch und Neuerung im Unternehmen befassen. Viele Beispiele sowie ein kurzes Begriffslexikon unterstützen den Lernprozess. Das Themenspektrum umfasst Innovation in der Wirtschaft, Mitarbeit und Partnerschaft, Innovationsplanung und Zwischenziele, Ungewissheit und Risiko sowie abschließend Diffusion und Konkurrenz.
»Ein erfreulich innovatives und hilfreiches Buch, in der Zeit vieler Start-ups, erfolgreicher und gescheiterter.«
Prof. Dr. Gerhard Wagner Harvard University, Boston


 utb+:
 Ergänzend zum Buch ist ein E-Learning Kurs mit 120 Fragen zur kontinuierlichen Lernstandskontrolle verfügbar. Erhältlich über utb.de.

Planung, Finanzen, Risiken

Innovation

Most innovation advice breaks down when technology leads the market.
For decades, we've been taught that innovation starts with customer validation, empathy maps, and rapid feedback loops. That approach works when problems are well understood and solutions are incremental. But it quietly fails when feedback loops are slow, expensive, or nonexistent, when the technology itself must exist before customers can even imagine what is possible.
Build First, Market Later is a contrarian but practical book for engineers, technical founders, and system builders working at the edge of what is possible. It explains why breakthrough innovation rarely starts with market demand, why customers often cannot articulate needs for capabilities that do not yet exist, and why the most important innovations emerge from building first, then engaging the market when it is ready.
This book is not a rejection of Lean Startup or design thinking. It is an explanation of their limits, and a guide to when different innovation methods actually apply.
Drawing on examples ranging from lasers and semiconductors to software platforms, AI systems, medical technology, and open-source infrastructure, Farhad Abtahi shows how innovation fails not because of bad ideas, but because of misordered steps. Validation without physics. Stories without systems. Markets consulted before capabilities exist.
Build First, Market Later does not offer a recipe. It offers something more useful: a way to reason about innovation when the usual playbooks stop working.
If you are optimizing features, this book is not for you.
If you are building something that has never existed before, it is.

The Engineers Argument for Breakthrough Innovation

Build First, Market Later

USA TODAY BESTSELLER! Paperback includes new content and bonus chapter.Take your rightful place in the driver's seat of your own life and career through focused and fearless business strategies.Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn't easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.In Fearless, Minkoff helps you learn how to: <ul><li>Face challenges head on, using Rebecca's fearless approach to push yourself.</li><li>Overcome the fear and trials female entrepreneurs often face.</li><li>Break the rules and find success in places they previously thought to be inaccessible.</li><li>Reach their goals, no matter how unattainable they may seem.</li></ul>Through this book, Rebecca shares her own stories and teaches you how she was able to reach her goals to become the successful fashion designer she is today.She shows that if you remain hungry, work hard, and face the unspoken rules that have held women back for centuries, you can make success happen for yourself.

USA TODAY BESTSELLER! Paperback includes new content and bonus chapter.Take your rightful place in the driver’s seat of your own life and career through focused and fearless business strategies.Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.In Fearless, Minkoff helps you learn how to:<ul><li>Face challenges head on, using Rebecca’s fearless approach to push yourself.</li><li>Overcome the fear and trials female entrepreneurs often face.</li><li>Break the rules and find success in places they previously thought to be inaccessible.</li><li>Reach their goals, no matter how unattainable they may seem.</li></ul>Through this book, Rebecca shares her own stories and teaches you how she was able to reach her goals to become the successful fashion designer she is today.She shows that if you remain hungry, work hard, and face the unspoken rules that have held women back for centuries, you can make success happen for yourself.

The New Rules for Unlocking Creativity, Courage, and Success

Fearless

In his leadership manifesto, hospitality icon David Grutman shares the importance of building relationships to drive success, with practical tips to level up your business—and your life. David Grutman knows everyone, and everyone—or rather, anyone who’s anyone—knows him. From a humble start as a 21-year-old bartender at a restaurant in the Aventura Mall to today, partnering with the owner of that same restaurant almost two decades later on a globally recognized nightlife brand, LIV, Grutman is credited with single-handedly transforming the global nightlife and hospitality scene. His collective business properties across Miami, Dallas, and Las Vegas include a Japanese-inspired steakhouse in partnership with Bad Bunny, Gekkō, Komodo, and some of the highest-grossing-per-square-foot restaurants in the country. Groot Hospitality is a household name and David prides himself on not only creating incredible venues, but once in a lifetime experiences that people are willing to travel from all over the world to enjoy. David has taken hospitality to a whole new level, and now, he is breaking down exactly how he got to where he is today. The key to his success has not changed from his first opening to his most recent multimillion-dollar venture: It’s his relationships. In Take It Personal, David shares his core values and guiding principles on building relationships, and businesses, that last, including: • Create an ecosystem. • The details are everything in every business. • Play the long game. • Connecting people is real wealth. Entertaining, practical, and chock-full of behind-the-scenes stories from David’s career, Take It Personal is the perfect guide to accelerating your career and unlocking your full potential.

How to Succeed by Building Relationships and Playing the Long Game

Take It Personal

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

It’s Not too Late to Build Toward a Better Future!

The Power of Finding Steadfast Solutions

It's Not Too Late

AN INSTANT USA TODAY BESTSELLER "Each time you choose what aligns with your deeper purpose, you rewire your brain to expect success and act accordingly." —Betsy Fore, Investor's Business Daily A successful entrepreneur shows how, by practicing a manifesting mindset, you can discover your deepest purpose—what she calls an “inner why”—to unlock your greatest potential as a creator, founder, and builder of great products. When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—making a prototype, finding customers, raising money—she also considers the emotional and psychic journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company. The spiritual work of being able to operate on a high vibrational frequency isn’t considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality—which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey.In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a real—and positive—impact on those who believe in it.

AN INSTANT USA TODAY BESTSELLER "Each time you choose what aligns with your deeper purpose, you rewire your brain to expect success and act accordingly." —Betsy Fore, Investor's Business Daily A successful entrepreneur shows how, by practicing a manifesting mindset, you can discover your deepest purpose—what she calls an “inner why”—to unlock your greatest potential as a creator, founder, and builder of great products. When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—making a prototype, finding customers, raising money—she also considers the emotional and psychic journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company. The spiritual work of being able to operate on a high vibrational frequency isn’t considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality—which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey. In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a real—and positive—impact on those who believe in it.

Discover Your Deep Inner Why and Manifest the Business of Your Dreams

Built on Purpose

The Charismatic Leader: 21 Skills for Connecting with People unveils John Maxwell's roadmap to more impactful leadership through the power of charisma.

The Charismatic Leader: 21 Skills for Connecting with People unveils John Maxwell's roadmap to more impactful leadership through the power of charisma.

21 Skills to Connect with People

The Charismatic Leader

A blueprint for the bottom-up revival that is so sorely needed in cities across America. To thrive in this day and age, cities must create innovation economies of their own. Tech jobs, venture capital, and R&amp;D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out--and that's a problem.Nicholas Lalla founded Tulsa Innovation Labs in January 2020 to help Tulsa, Oklahoma transition from its outdated oil and gas legacy to tech. Lalla's organization would go on to build the first tech-led economic development strategy in northeast Oklahoma's history, raise over $200 million, and create thousands of tech jobs. This success catalyzed a massive, city-wide endeavor--the first time in American history a city has dedicated itself in such a concerted way to becoming a player in the innovation economy.Drawing upon Lalla's experience, Reinventing the Heartland lays out a bold and pragmatic plan for urban reinvention, showing innovators, entrepreneurs, and leaders how to: <ul><li>Help establish your city's tech-identity based on existing assets to inspire local growth.</li><li>Build an environment of innovation and healthy inclusivity.</li><li>Rapidly up-skill talent in the era of AI.</li><li>Fuel a future of positive change, growth, and urban-rural partnership.</li></ul>Each chapter covers a core plank of the action plan, with powerful examples of the kinds of changes American cities need. In Reinventing the Heartland, Lalla provides the path forward for any city ready to embrace the future.

A blueprint for the bottom-up revival that is so sorely needed in cities across America.&nbsp;To thrive in this day and age, cities must create innovation economies of their own. Tech jobs, venture capital, and R&amp;D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out—and that’s a problem.Nicholas Lalla founded Tulsa Innovation Labs in January 2020 to help Tulsa, Oklahoma transition from its outdated oil and gas legacy to tech. Lalla's organization would go on to build the first tech-led economic development strategy in northeast Oklahoma’s history, raise over $200 million, and create thousands of tech jobs. This success catalyzed a massive, city-wide endeavor—the first time in American history a city has dedicated itself in such a concerted way to becoming a player in the innovation economy.Drawing upon Lalla's experience,&nbsp;Reinventing the Heartland&nbsp;lays out a bold and pragmatic plan for urban reinvention, showing innovators, entrepreneurs, and leaders how to:<ul><li>Help establish your city's tech-identity based on existing assets to inspire local growth.</li><li>Build an environment of innovation and healthy inclusivity.</li><li>Rapidly up-skill talent in the era of AI.</li><li>Fuel a future of positive change, growth, and urban-rural partnership.</li></ul>Each chapter covers a core plank of the action plan, with powerful examples of the kinds of changes American cities need. In&nbsp;Reinventing the Heartland, Lalla provides the path forward for any city ready to embrace the future.

How One City’s Inclusive Approach to Innovation and Growth Can Revive the American Dream

Reinventing the Heartland

If you ask the average person who an entrepreneur is, they'll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don't need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need. Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that's obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts. Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

How to Get Rich Doing Simple Things

The Sweaty Startup

Are you a sage on the stage--or a guide on the side? Good leaders are one. Great leaders are both.In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn't only about spotlighting yourself--it's also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.At the heart of Choy's approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal--to win trust, inspire change, or unlock new opportunities--but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them, the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn't just about telling better stories. It's about building a new way of seeing, connecting, and leading

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Der Businessplan-Kompass

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