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Corporate Reputation and the News Media
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Corporate Reputation and the News Media

Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Herausgegeben von:
Carroll, Craig
Buch (gebunden)ca. 310.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

Juli 2010, ca. 480 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-0-415-87153-2

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