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Corporate Reputation and the News Media
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Corporate Reputation and the News Media

Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Publié par:
Carroll, Craig
Livre (relié)env. 310.00 CHF
livrable dans env. 10-20 jours

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

juillet 2010, env. 480 pages, Routledge Communication Series, Anglais
Taylor and Francis
978-0-415-87153-2

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