Consumer Vulnerability
Conditions, contexts and characteristics
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Dezember 2019, ca. 236 Seiten, Routledge Studies in Critical Marketing, Englisch
Taylor and Francis
978-0-367-86802-4
Taylor and Francis
978-0-367-86802-4
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Dezember 2019, ca. 236 Seiten, Routledge Studies in Critical Marketing, Englisch
Taylor and Francis
978-0-367-86802-4
Taylor and Francis
978-0-367-86802-4
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