Consumer Vulnerability
Conditions, contexts and characteristics
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
August 2015, ca. 234 Seiten, Routledge Studies in Critical Marketing, Englisch
Taylor and Francis
978-0-415-85858-8
Taylor and Francis
978-0-415-85858-8

