Consumer Vulnerability
Conditions, contexts and characteristics
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
août 2015, env. 234 pages, Routledge Studies in Critical Marketing, Anglais
Taylor and Francis
978-0-415-85858-8
Taylor and Francis
978-0-415-85858-8
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
août 2015, env. 234 pages, Routledge Studies in Critical Marketing, Anglais
Taylor and Francis
978-0-415-85858-8
Taylor and Francis
978-0-415-85858-8
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