Consumer Behaviour and Digital Transformation
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
März 2024, ca. 364 Seiten, Business and Digital Transformation, Englisch
Taylor and Francis
978-1-03-214976-9
Taylor and Francis
978-1-03-214976-9
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
März 2024, ca. 364 Seiten, Business and Digital Transformation, Englisch
Taylor and Francis
978-1-03-214976-9
Taylor and Francis
978-1-03-214976-9
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